Assume that you are the sales manager of A'Saffa chicken. You have been desperately trying to get an appointment with the CEO of Carrefour to convince him to accept sale of your product in the retail chain. However, in-spite of trying several times, you have not managed to get an appointment with him. Today is your lucky day! You got into the elevator and you find the CEO with you. Only two of you are in the elevator. You have 1 minute till the elevator reaches the 10th floor. What and how will you present to him in that 1 minute to get his attention and succeed in yourgoal? Describe in detail
Selective Demand Advertising
Advertising includes communicating with people regarding a product or any service or an idea to sell or promote them. Advertising attracts the consumer towards a specific brand or to a product of a brand which enables them to buy products from that company and hence the company can prosper. Advertising is important both for the company which is in the industry for a longer period of time and even for those who are just starting up with their business. These days it is found that not only the transmission of the messages of a particular brand is done through television or radio but also it is done on the social media platform. Particularly for homegrown brands, social media has become one of the most important platforms which promote the advertising of their products and attract consumer to demand the same. The strategy to have a good advertising background is important for marketing a particular company or a brand.
Primary Demand Advertising
This topic is significant in the professional exams for both undergraduate and graduate courses, especially for
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