As pet the ANA report... “The use of labor-based fees and performance incentives by marketers is decreasing as advertisers look to simplify their agency compensation practices.” What do you think leads to the transition of the existing compensation methods of ad agencies.
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A: State payers impose unique regulatory requirements that significantly influence organizational…
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A: The element of the promotional mix that is based on personal, paid communication between people is…
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- What is the difference between an unconditioned stimulus and a conditioned stimulus? People react to other, similar stimuli in much the same way as they responded to an original stimulus. What is this phenomenon, and how does it work? What are the dangers of advertising wear-out, and how might a marketer avoid it? Advertisers like to use celebrities and well-known faces to help promote their products and services. Is this a good idea? Why are brand marketers concerned with stimulus discrimination? What is the major difference between behavioral and cognitive theories of learning? Name the three stages of information processing as we commit information about products to memory. What is external memory, and why is it important to marketers? How can marketers use sensory memory? What advantages does narrative bring to advertising? List the three types of memory, and explain how they work together. How is associative memory like a spider web? How does the likelihood that a…Please note the product chosen is ( women one a day) (1) explain the product that you have chosen (2) Comment on the information provided on the label (3) How does the price of the product compare to the prices of the similar products in the category? (4) Who (which target market) is the product targeted to? (5) What consumer need does the product satisfy? (6) What marketing activities are used to promote the product in the store and nationally?You are the new Vice President of Sales for Penske Motors, one of America’s leading automotive dealership groups that operates over 100 individual dealerships across the country. While you are an experienced marketer, you are new to the automotive business. Naturally, given Murphy’s Law, one of your first recommendations will involve a decision about how the sales operation for all of the company’s dealerships will be structured—and passionate opinions abound on both sides of this issue.
- Amina works in a non-profit organization (NGOs) doing volunteering work to help people in war-zone countries such as Syria and Yemen. Currently people are beginning to noticed that NGOs tend to take almost 60% of the donations for the maintenance/expenses of their companies and only 40% is given to the poor. Therefore, people perceived that NGOs are not genuine in helping Syrians and Yemenis. b) What are the 2 factors that distort the perception of the target donors?When marketers look at advertising media they often begin with viewer or listener profiles such as age, income, gender, and race. They then compare the media profile with their target audience. These marketers are using ____________ to see if the media “fit” with their advertising agenda. Group of answer choices scenario planning culture demographics social trendsEXplain w hat are the key components typically included in an employee orientation program?
- Online, Mobile, and Social Media Marketing You Are What You Like Marketers have always been interested in buyers’ personality traits and how they influence behaviors, but it is difficult to measure personality. Until now, that is. Online, mobile, and social media technologies are now providing researchers with new tools to predict someone’s personality traits and lifestyle activities. Microsoft and researchers from the University of Cambridge analyzed over 58,000 Facebook users’ “Likes” and developed an algorithm that matched them with demographic information and personality profiles. The resulting personality profiles determined, with over 80 percent accuracy, factors such as users’ gender, ethnicity, religion, sexual orientation, alcohol and drug use, and even whether their parents had separated before they turned 21 years old. Researchers even predicted IQ and found that users with higher IQs like curly fries and those with lower IQs like…Provide explaination.. What are the key components typically included in an employee orientation program?In Class, 10–25 Minutes for Teams assume that youare a member of the marketing department for afirm that produces several brands of snack foods.Your assignment is to develop recommendations forconsumer and trade sales promotion activities for anew low-fat, low-calorie, high-protein snack food.Develop an outline of your recommendations forthese sales promotions. in a role-playing situation,present and defend your recommendations to yourboss
- What are the main differences between the positivism and interpretivism approach?What is one target market that you have identified? How would you describe the specifics of the Persona in that target market? Then How would you market most effectively to that Persona?What are some of the common challenges faced by creative teams in advertising and how can they be overcome?