Angela Simpson is considering the purchase of a home entertainment center. The product attributes she plans to consider and the weights assigned to each attribute are listed in the table below. Product Attributes Portability Sound projection Warranty 0.1 0.6 0.3 Angela rated the brands as follows. Portability Sound Projection Warranty Brand A 6 8 7 Brand B 9 Brand C 5 6 9 8 6 Using the consumer buying matrix, conduct a quantitative product evaluation rating for each brand. Note: Do not round intermediate calculations. Round your answers to 1 decimal place.
Angela Simpson is considering the purchase of a home entertainment center. The product attributes she plans to consider and the weights assigned to each attribute are listed in the table below. Product Attributes Portability Sound projection Warranty 0.1 0.6 0.3 Angela rated the brands as follows. Portability Sound Projection Warranty Brand A 6 8 7 Brand B 9 Brand C 5 6 9 8 6 Using the consumer buying matrix, conduct a quantitative product evaluation rating for each brand. Note: Do not round intermediate calculations. Round your answers to 1 decimal place.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Transcribed Image Text:Angela Simpson is considering the purchase of a home entertainment center. The product attributes she plans to consider and the
weights assigned to each attribute are listed in the table below.
Product Attributes
Portability
Sound projection
Warranty
0.1
0.6
0.3
Angela rated the brands as follows.
Portability
Sound
Projection
Warranty
Brand A
6
8
7
Brand B
9
Brand C
5
6
9
8
6
Using the consumer buying matrix, conduct a quantitative product evaluation rating for each brand.
Note: Do not round intermediate calculations. Round your answers to 1 decimal place.
Brand A
Brand B
Brand C
Product
Evaluation Rating
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