Analyse the above statement and explain why innovation and enterprise are both fundamental in business, and in start-up and established organisations as they operate in competitive business markets. Using your knowledge and theories researched on innovative practice and idea generation and relate it to the above statement. Discuss why innovation and enterprise are so fundamental and important in business. Explore through real business examples your ideas of the common factors that lead to innovation success or failure.
“Idea generation is the creative process of generating new methods to solve problems and improve the product’s conditions or the company itself. It is undoubtedly based on factors like idea development, group discussions, choosing the best alternative, and finally, implementing the idea in real-world scenarios. The idea doesn’t need to be practical, and it can also be a mere thought.” (Hitesh Bhasin, 2021).
Analyse the above statement and explain why innovation and enterprise are both fundamental in business, and in start-up and established organisations as they operate in competitive business markets. Using your knowledge and theories researched on innovative practice and idea generation and relate it to the above statement. Discuss why innovation and enterprise are so fundamental and important in business. Explore through real business examples your ideas of the common factors that lead to innovation success or failure. (LO1).
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