An ad for Old Spice body wash runs during Sunday Night Football. The total number of different people exposed at least once to the Old Spice commercial is the Multiple Choice message weight. reach. gross impression. gross rating point. frequency.

Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
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An ad for Old Spice body wash runs during Sunday Night Football. The total number of different people exposed at least once to the Old Spice commercial is the
Multiple Choice
message weight.
reach.
gross impression.
gross rating point.
frequency.
The total number of people or households exposed to a vehicle is called
Multiple Choice
the category development index.
exposure value.
the audience.
the product followers.
the domestic market.
Transcribed Image Text:An ad for Old Spice body wash runs during Sunday Night Football. The total number of different people exposed at least once to the Old Spice commercial is the Multiple Choice message weight. reach. gross impression. gross rating point. frequency. The total number of people or households exposed to a vehicle is called Multiple Choice the category development index. exposure value. the audience. the product followers. the domestic market.
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