The Dock is set up as:1-3-5-7-9-11-13-152-4-6-8-10-12-14-16 Amy Zeng, owner of Zeng's Restaurant Distributions, supplies nonperishable goods to restaurants around the metro area. She stores all the goods in a storage area with a single dock and one aisle.The goods are divided into five categories according to the following table. The table indicates the number of trips per month to store or retrieve items in each category, as well as the number ofstorage blocks taken up by each. The following picture of the storage area provides an identification number for each of the 16 storage blocks. For each item category, indicate into which blocks itshould be stored.Click the icon to view the data for the five categories of the goods.Click the icon to view the picture of the warehouse.Complete the following table to indicate into which blocks each item category should be stored. If there are two symmetrically located blocks available, choose the one with a smaller number (enteryour responses as whole numbers).ITEM CATEGORYPaper ProductsDishes, Glasses, and SilverwareCleaning AgentCooking Oils and SeasoningsPots and PansASSIGNED BLOCKSFromFromFromFromFromtototototo ITEM CATEGORYPaper ProductsDishes, Glasses, and SilverwareCleaning AgentCooking Oils and SeasoningsPots and PansMONTHLY TRIPS604307236AREANEEDED (BLOCKS)323 + +44

Item categoryMonthly TripsArea needed (blocks)Paper products603Dishes glassware and…

Answered: Amy Zeng, owner of Zeng's Restaurant…

Practical Management Science

6th Edition

ISBN:9781337406659

Author:WINSTON, Wayne L.

Publisher:WINSTON, Wayne L.

Chapter6: Optimization Models With Integer Variables

Section: Chapter Questions

Problem 2C

See similar textbooks

Similar questions

Located in the picturesque Berkshire Mountains of Western Massachusetts, Ski Butternut has been a family-owned, family-oriented ski destination for more than 50 years. The resort includes 22 trails for downhill skiing and snowboarding, two terrain parks for riding, and a dedicated area for snow tubing. Although Ski Butternut hosts some non-ski events during summer and fall, its business goes into high gear when snowy weather arrives, bringing skiers and riders from across Massachusetts, Connecticut, New York, and New Jersey. Matt Sawyer, Ski Butternuts director of marketing, says the primary target market has always been families with young children who are seeking affordable skiing. Everything from the snack-bar menus to the ski-shop merchandise is presented with families in mind. So that parents can have fun in the snow without worry, the resort has a Childrens Center for children who are too young to ski or have no interest. Fifth-graders are invited to ski for free when accompanied by an adult who buys an adult lift ticket. The resort also created two terrain parks for young snowboarders who were clamoring for a more exciting riding experience. Without the terrain parks, Sawyer says, these boarders would have asked their parents to take them to competing mountains in Vermont. Ski Butternuts research shows that first-timers are a particularly important segment, because they tend to have a strong allegiance to the resort where they learn to ski. First-timers typically visit the resort seven times before seeking out more challenging mountains. As a result, Ski Butternut has made teaching first-timers to ski or snowboard one of its specialties. For this market, the resort bundles ski or board rentals, lift tickets, and also offers a wide range of individual and group lessons for all ages and abilities at a value price. Because Ski Butternut has trails for different skill levels, beginners can challenge themselves by changing trails within the resort once they feel confident. Ski Butternut also targets seniors and college students. Knowing that weekends are the busiest period, the resort offers special midweek prices to attract seniors who have free time to ski on weekdays. College students are particularly value-conscious, and they often travel to ski resorts as a group. As a result, Ski Butternut offers weekend and holiday discounts to bring in large numbers of students who would otherwise ski elsewhere. Thanks to Facebook, Twitter, and other social media, students quickly spread the word about special pricing, which enhances Ski Butternuts ability to reach this key segment. In addition, the resort highlights discount pricing for families when targeting specific segments, such as scout troops, military personnel, emergency services personnel, and members of local ski clubs. Another segment Ski Butternut has selected for marketing attention is ski racers. The resort features professional coaching, lessons, and programs for ski racers in the age group of 8 to 20. Sawyer notes that these ski racers are extremely dedicated to training, which means theyre on the slopes as often as possible, a positive for the resorts attendance and revenue. To stay in touch with racers, Ski Butternut has a special website and a dedicated Facebook page. Sawyer conducts up to 1,200 customer surveys every year to better understand who his customers are and what they need. He also compares the results with skiers who visit mountains of a similar size in other areas. Digging deeper, he analyzes data drawn from the ski shops rental business to build a detailed picture of customers demographics, abilities, and preferences. Based on this research, he knows that the typical family at Ski Butternut consists of two children under age 18 who ski or ride, and at least one parent who skis. Because they can obtain so much information from and about their customers, Sawyer and his team are able to make better decisions about the marketing mix for each segment. By better matching the media with the audience, they get a better response from advertising, e-mail messages, and other marketing communications. As one example, they found that 15 percent of the visitors to Ski Butternuts website were using a smartphone to access the site. Sawyer has now created a special version of the site specifically for mobile use and created a text-message contest to engage skiers who have smartphones.16 Of the four categories of variables, which one seems to be the most central to Ski Butternuts segmentation strategy, and why?
Located in the picturesque Berkshire Mountains of Western Massachusetts, Ski Butternut has been a family-owned, family-oriented ski destination for more than 50 years. The resort includes 22 trails for downhill skiing and snowboarding, two terrain parks for riding, and a dedicated area for snow tubing. Although Ski Butternut hosts some non-ski events during summer and fall, its business goes into high gear when snowy weather arrives, bringing skiers and riders from across Massachusetts, Connecticut, New York, and New Jersey. Matt Sawyer, Ski Butternuts director of marketing, says the primary target market has always been families with young children who are seeking affordable skiing. Everything from the snack-bar menus to the ski-shop merchandise is presented with families in mind. So that parents can have fun in the snow without worry, the resort has a Childrens Center for children who are too young to ski or have no interest. Fifth-graders are invited to ski for free when accompanied by an adult who buys an adult lift ticket. The resort also created two terrain parks for young snowboarders who were clamoring for a more exciting riding experience. Without the terrain parks, Sawyer says, these boarders would have asked their parents to take them to competing mountains in Vermont. Ski Butternuts research shows that first-timers are a particularly important segment, because they tend to have a strong allegiance to the resort where they learn to ski. First-timers typically visit the resort seven times before seeking out more challenging mountains. As a result, Ski Butternut has made teaching first-timers to ski or snowboard one of its specialties. For this market, the resort bundles ski or board rentals, lift tickets, and also offers a wide range of individual and group lessons for all ages and abilities at a value price. Because Ski Butternut has trails for different skill levels, beginners can challenge themselves by changing trails within the resort once they feel confident. Ski Butternut also targets seniors and college students. Knowing that weekends are the busiest period, the resort offers special midweek prices to attract seniors who have free time to ski on weekdays. College students are particularly value-conscious, and they often travel to ski resorts as a group. As a result, Ski Butternut offers weekend and holiday discounts to bring in large numbers of students who would otherwise ski elsewhere. Thanks to Facebook, Twitter, and other social media, students quickly spread the word about special pricing, which enhances Ski Butternuts ability to reach this key segment. In addition, the resort highlights discount pricing for families when targeting specific segments, such as scout troops, military personnel, emergency services personnel, and members of local ski clubs. Another segment Ski Butternut has selected for marketing attention is ski racers. The resort features professional coaching, lessons, and programs for ski racers in the age group of 8 to 20. Sawyer notes that these ski racers are extremely dedicated to training, which means theyre on the slopes as often as possible, a positive for the resorts attendance and revenue. To stay in touch with racers, Ski Butternut has a special website and a dedicated Facebook page. Sawyer conducts up to 1,200 customer surveys every year to better understand who his customers are and what they need. He also compares the results with skiers who visit mountains of a similar size in other areas. Digging deeper, he analyzes data drawn from the ski shops rental business to build a detailed picture of customers demographics, abilities, and preferences. Based on this research, he knows that the typical family at Ski Butternut consists of two children under age 18 who ski or ride, and at least one parent who skis. Because they can obtain so much information from and about their customers, Sawyer and his team are able to make better decisions about the marketing mix for each segment. By better matching the media with the audience, they get a better response from advertising, e-mail messages, and other marketing communications. As one example, they found that 15 percent of the visitors to Ski Butternuts website were using a smartphone to access the site. Sawyer has now created a special version of the site specifically for mobile use and created a text-message contest to engage skiers who have smartphones.16 What role do geographic variables play in Ski Butternuts segmentation and targeting?
Located in the picturesque Berkshire Mountains of Western Massachusetts, Ski Butternut has been a family-owned, family-oriented ski destination for more than 50 years. The resort includes 22 trails for downhill skiing and snowboarding, two terrain parks for riding, and a dedicated area for snow tubing. Although Ski Butternut hosts some non-ski events during summer and fall, its business goes into high gear when snowy weather arrives, bringing skiers and riders from across Massachusetts, Connecticut, New York, and New Jersey. Matt Sawyer, Ski Butternuts director of marketing, says the primary target market has always been families with young children who are seeking affordable skiing. Everything from the snack-bar menus to the ski-shop merchandise is presented with families in mind. So that parents can have fun in the snow without worry, the resort has a Childrens Center for children who are too young to ski or have no interest. Fifth-graders are invited to ski for free when accompanied by an adult who buys an adult lift ticket. The resort also created two terrain parks for young snowboarders who were clamoring for a more exciting riding experience. Without the terrain parks, Sawyer says, these boarders would have asked their parents to take them to competing mountains in Vermont. Ski Butternuts research shows that first-timers are a particularly important segment, because they tend to have a strong allegiance to the resort where they learn to ski. First-timers typically visit the resort seven times before seeking out more challenging mountains. As a result, Ski Butternut has made teaching first-timers to ski or snowboard one of its specialties. For this market, the resort bundles ski or board rentals, lift tickets, and also offers a wide range of individual and group lessons for all ages and abilities at a value price. Because Ski Butternut has trails for different skill levels, beginners can challenge themselves by changing trails within the resort once they feel confident. Ski Butternut also targets seniors and college students. Knowing that weekends are the busiest period, the resort offers special midweek prices to attract seniors who have free time to ski on weekdays. College students are particularly value-conscious, and they often travel to ski resorts as a group. As a result, Ski Butternut offers weekend and holiday discounts to bring in large numbers of students who would otherwise ski elsewhere. Thanks to Facebook, Twitter, and other social media, students quickly spread the word about special pricing, which enhances Ski Butternuts ability to reach this key segment. In addition, the resort highlights discount pricing for families when targeting specific segments, such as scout troops, military personnel, emergency services personnel, and members of local ski clubs. Another segment Ski Butternut has selected for marketing attention is ski racers. The resort features professional coaching, lessons, and programs for ski racers in the age group of 8 to 20. Sawyer notes that these ski racers are extremely dedicated to training, which means theyre on the slopes as often as possible, a positive for the resorts attendance and revenue. To stay in touch with racers, Ski Butternut has a special website and a dedicated Facebook page. Sawyer conducts up to 1,200 customer surveys every year to better understand who his customers are and what they need. He also compares the results with skiers who visit mountains of a similar size in other areas. Digging deeper, he analyzes data drawn from the ski shops rental business to build a detailed picture of customers demographics, abilities, and preferences. Based on this research, he knows that the typical family at Ski Butternut consists of two children under age 18 who ski or ride, and at least one parent who skis. Because they can obtain so much information from and about their customers, Sawyer and his team are able to make better decisions about the marketing mix for each segment. By better matching the media with the audience, they get a better response from advertising, e-mail messages, and other marketing communications. As one example, they found that 15 percent of the visitors to Ski Butternuts website were using a smartphone to access the site. Sawyer has now created a special version of the site specifically for mobile use and created a text-message contest to engage skiers who have smartphones.16 How is Ski Butternut applying behavioristic variables in its segmentation strategy? Explain your answer.
Suppliers A, B, and C supply components to three plants -- F, G, and H via two transshipment facilities -- T1 and T2. It costs $4 to ship from T1 regardless of final destination and $3 to ship to T2 regardless of supplier. Shipping to T1 from A, B, and C costs $3, $4, and $5, respectively, and shipping from T2 to F, G, and H costs $10, $9, and $8, respectively. Suppliers A, B, and C can provide 200, 300 and 500 units respectively and plants F, G, and H need 350, 450, and 200 units respectively. The Logistics Manager has come to you for help. Answer the following question: Which of these is not an element of the objective function? Group of answer choices 4D-T1 600T1 9T2-G 3C-T2 Plz do fast asap
Dr Pepper bottles soft drinks that it distributes to retail outlets from ten warehouses in USA. A single bottling plant is located in Seattle. The product is shipped from the plant to the warehouses via trucks each of which possibly travels more than one warehouse in a trip. Dr Pepper outsources the transportation of the products to a third-party trucking company, DHL. DHL charges a fix fee of $500 plus a variable free of $0.80 per miles per a trip of a truck. For instance; if the length of a truck’s trip is 600 miles, then DHL charges 500 + 600*0.80 = $980 to Dr Pepper. The capacity of each truck is 36 pallets but transportation fee does not change if the all capacity is used or not. In a particular day the demands of the warehouses are as listed in the following table. Use Savings method to find the number of routes (trucks) needed, warehouses on the routes, and the sequence the truck should serve the warehouses based on the real distance matrix given below (assume the warehouses are…
Centralised distribution at NikeNike has a central customer service centre (distribution centre) located at Laakdal in Belgium. The centre is 200,000 squaremetres in size and serves 45,000 customers in EMEA with footwear, apparel and equipment. The centre receives productsfrom supplier factories around the world for distribution to retail clients both before the start of all four seasons each year,and during a given season. Prior to the start of a season, when work is at a peak, the workforce stands at some 2,300operational staff. Off peak, that drops to 1,350 staff. Deliveries are very time-critical, given the seasonal nature of thebusiness. Retailers demand in-store availability on day one of a new season. The centre is a clear example of a companydeciding to centralise receiving, storage and shipment to customers at one location in Europe. The benefits includeconsolidation of inbound shipments, lower inventory levels and better delivery service (in comparison to fragmentedwarehouses…
DM Office Products (DMOP) is a wholesale supplier of office products with one facility in Pennsylvania. They have decided to build a new distribution warehouse in the state of New York to help serve the growing demand in that market. They have four major customers located in Buffalo, Syracuse, Albany, and New York City. Though New York City is the largest market, it also has the greatest competition and DMOP is not a major player there. When DMOP ships an order to a customer they use their own small fleet of two trucks to deliver, so the cost of delivery is essentially the same for a full or partially full truck. The expected number of annual shipments to each city and their coordinates on an x, y grid is shown in the following table. CITY Buffalo Syracuse Albany New York x-COORDINATES 370 1,465 2,345 2,320 y-COORDINATES 895 945 675 70 NUMBER OF SHIPMENTS 96 100 140 80 Use the centroid method to recommend a location for the new warehouse for DMOP (Round your answers to 1 decimal…
Usman traders is a wholesale business unit based in Dubai having operations in Oman. The company is dealing with textile equipment in large quantities. The business has a separate stores department which maintains a full-fledged stores register which will be updated on a day to day basis with all the stock movements. At the end of the previous month, the company management has called for a strategic meeting to discuss the future plans to improve the performance of the business. One of the partner has raised his concern about the increasing total cost of the business and he suggested to use any appropriate Inventory control technique to reduce the overall cost of the company. The management accountant is considering to implement EOQ purchase in the business to reduce the overall cost of the company. Upon request, the stores department has provided with the following information to estimate the EOQ. Annual demand for the tableware is given as 10000 Units and the business has to spend OMR…
Centralised distribution at NikeNike has a central customer service centre (distribution centre) located at Laakdal in Belgium. The centre is 200,000 squaremetres in size and serves 45,000 customers in EMEA with footwear, apparel and equipment. The centre receives productsfrom supplier factories around the world for distribution to retail clients both before the start of all four seasons each year,and during a given season. Prior to the start of a season, when work is at a peak, the workforce stands at some 2,300operational staff. Off peak, that drops to 1,350 staff. Deliveries are very time-critical, given the seasonal nature of thebusiness. Retailers demand in-store availability on day one of a new season. The centre is a clear example of a companydeciding to centralise receiving, storage and shipment to customers at one location in Europe. The benefits includeconsolidation of inbound shipments, lower inventory levels and better delivery service (in comparison to fragmentedwarehouses…
Valles Galactic Industries (VGI) owns a small company (VGI-Durango Sur) that manufactures various electronic products for original equipment manufacturers. Customer companies provide engineering designs, materials lists, and some unique materials. VGI-DS provides labor and space for the manufacturing and assembly operations and stocking a variety of inventory items for production, such as wire, cables, some electronic components, etc. Thus, VGI-DS orders a variety of components and raw materials by contract. The labor pool is primarily composed of about 100 retirees picking up extra cash by working four to six-hour shifts. Thus, the assembly operations must be simple and easy to teach. Skilled employees must do several raw material conversions for packaging—there are currently three such employees. VGI-DS receives forecasts from VGI headquarters for planned production for two years on a rolling quarterly basis. Staff at VGI-DS develop schedules and inventory plans based on this…
The Tubular Ride Boogie Board Company has manufacturing plants in Tucson, Arizona and Toronto, Ontario. You have been given the job of coordinating distribution of the latest model, the Gladiator, to outlets in Honolulu and Venice Beach. The Tucson plant, when operating at full capacity, can manufacture 620 Gladiator boards per week, while the Toronto plant, beset by labor disputes, can produce only 410 boards per week. The outlet in Honolulu orders 500 Gladiator boards per week, while Venice Beach orders 530 boards per week. Transportation costs are as follows. Tucson to Honolulu: $10 per board; Tucson to Venice Beach: $5 per board. Toronto to Honolulu: $20 per board; Toronto to Venice Beach: $10 per board. (a) Assuming that you wish to fill all orders and ensure full capacity production at both plants, is it possible to meet a total transportation budget of $9,900? O Yes O No If so, how many Gladiator boards are shipped from each manufacturing plant to each distribution outlet? (If…
) O'Donnell & Joyce purchases components from three suppliers. Components purchased from Supplier A are priced at €7 each and used at the rate of 18,000 units per month. Components purchased from Supplier B are priced at €5 each and are used at the rate of 4,500 units per month. Components purchased from Supplier C are priced at €9 each and used at the rate of 1000 units per month. Currently, O'Donnell & Joyce purchases a separate truckload from each supplier. As part of its JIT drive, O'Donnell & Joyce has decided to aggregate purchases from the three suppliers. The trucking company charges a fixed cost of €550 for the truck with an additional charge of €120 for each stop. Thus, if O'Donnell & Joyce asks for a pickup from only one supplier, it charges €670; from two suppliers, it charges €790; and from three suppliers, it charges €910. What replenishment strategy would you suggest for O'Donnell & Joyce to minimize annual costs? Assume an annual holding cost of 25…

SEE MORE QUESTIONS

Recommended textbooks for you

Practical Management Science

Operations Management

ISBN:

9781337406659

Author:

WINSTON, Wayne L.

Publisher:

Cengage,

MARKETING 2018

Marketing

ISBN:

9780357033753

Author:

Pride

Publisher:

CENGAGE L

Practical Management Science

Operations Management

ISBN:

9781337406659

Author:

WINSTON, Wayne L.

Publisher:

Cengage,

MARKETING 2018

Marketing

ISBN:

9780357033753

Author:

Pride

Publisher:

CENGAGE L

SEE MORE TEXTBOOKS