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- 1. You have just been hired by XYZ Water company to administer a marketing program for the company. The company manufactures and distributes bottled drinking water product to grocery and convenience stores in the Gulf region. The company’s desire is to build strong competitive position by consistently delivering high-quality products, service, and fair prices. In order to do this, XYZ wants you to implement competitive positioning strategies. Discuss any four competitive positioning strategies you will apply for creating valuable position for the company.1. Conduct a SWOT analysis of Sandals Resorts International 2. Has Sandals Resorts International been able to develop strong relationships with its customers. If so how? 3. Identify a local competitor in your country and discuss their advantages and limitations with respect to their products offerings. 4. Make recommendations for a local competitor to be able to combat the efforts of Sandals Resorts International1. Explain the rationale for the selection of the 4 market segmentsidentified by Samsung?2. Identify the main issue with regards to the product strategy. How itshould be handled by Samsung?3. Compare the brand value of Samsung in 2003, 2018 (before pandemicCovid-19) as well as 2020 as published by Interbrand(www.interbrand.com). Briefly explain.4. Identify the main issue (of the case) with regards to the channel ofdistribution strategy. Advise Samsung.5. As a business consultant, advice Samsung on the type of “marketingcommunication” tool that they need to strategically employed toensure the success of the brand redefining exercise
- create a report that achieve the following objectives:Knowledge1. Describe the international business environment in the Caribbean.2. Evaluate the environment in which international business is conducted.3. Differentiate the international opportunities and challenges facing Caribbean firms.4. Identify current issues affecting the conduct of international business, particularly forCaribbean firms.5. Evaluate the impact of globalization on strategy formulation and implementation ofCaribbean businessesSkills6. Formulate an international strategy including applying different modes of entry into aforeign market for an existing or fictitious company.7. Integrate issues of cultural and societal diversity into the international business decisionprocess.8. Develop strategies for leveraging cultural diversity into business operationsAttitudes9. Appreciate the implication of current world events for the practice of international business. choose a product from a corporation and assess the…Which stakeholder(s) created the Tourism Tofino Strategic Business Plan, and which sector(s) do they represent?)2. Identify two existing plans or policies that were followed or considered in the creation of the Tourism Tofino Strategic Business Plan, and who created them? ()3. Identify four key local stakeholders mentioned in the Tourism Tofino Strategic Business Plan (other than Tourism Tofino). 4. Identify two key non-local stakeholders mentioned in the Tourism Tofino Strategic Business Plan. 5. What is the timescale of the Tourism Tofino Strategic Business Plan? (6. What kind of consultation was completed and how often was the public consulted? (7. Is the Tourism Tofino Strategic Business Plan an example of sustainable tourism development? Explain why or why not. Provide two reasons to support your answer. (8. Identify one environmental, one economic, and one socio-cultural impact mentioned in the Tourism Tofino Strategic Business Plan (3 impacts total. Impacts can be positive or…Strategic alliances CANNOT:a.) Overcome absent key success factors in marketsb.) Result in successful partnershipsc.) Result in mutual profitsd.) Help overcome trade barriers
- create a report that achieve the following objectives:Knowledge1. Describe the international business environment in the Caribbean.2. Evaluate the environment in which international business is conducted.3. Differentiate the international opportunities and challenges facing Caribbean firms.4. Identify current issues affecting the conduct of international business, particularly forCaribbean firms.5. Evaluate the impact of globalization on strategy formulation and implementation ofCaribbean businessesSkills6. Formulate an international strategy including applying different modes of entry into aforeign market for an existing or fictitious company.7. Integrate issues of cultural and societal diversity into the international business decisionprocess.8. Develop strategies for leveraging cultural diversity into business operationsAttitudes9. Appreciate the implication of current world events for the practice of international business.The sum total set of interrelationships that establish the manner in which competitors behave inan industry could be referred to as competitive dynamics.Required:a. Briefly explain what competitive rivalry is? b. Explain what competitive behaviour is and the three factors that drive competitivebehaviour c. With the aid of a diagram explain the model of competitive rivalry and how a strategistcan use that understanding to develop strategies that facilitate the attainment of higherfinancial performance?Conduct a SWOT analysis of Amazon corporation. Internal Environment 1) Finance 2) Employees 3) Market Share 4) Product Line and Mix 5) Intellectual Property 6) Locations/distribution 7) Brand 8) Corporate Culture 9) Any other organizational resources External Environment (1) Competitor Analysis (list all major and conduct analysis of one major competitor)(2) Technological (3) Political(4) Legal(5) Economical(6) Social / Cultural Notes: Think critically; provide the reason / why the strength, weakness, opportunity and threat is relevant.
- 1. Strategic alliances are common in international marketing. A great example of strategic alliances would be, the U.S.-based Delta Airlines is in charge of all sales in the U.S. for the KLM Royal Dutch Airlines. Which of the following is true regarding strategic alliances? a. All the other choices are true of strategic alliances b. They share corporate and market goals c. They involve two or more companies d. They tend to be non-equity-based alliances 2. efers to the budget method that is based on past or projected sales numbers. a. Historical b. Objective-and-task c. Benchmarking on competitors d. Percent-of-salesPESTLE analysis on what could affect the availability and marketability of a shampoo business product in the Philippines?1. Critically analyse Danone Corporation’s entry mode of each of the 3 markets. a. Reason behind choosing this particular market and when did they enter the market and with what product?b. Entry mode and was it a good or regrettable choice - critically analyse; c. Was the business a success or failure in the new market? Why.