Answered: After reading this chapter, you can…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

Amy plans to start at least two different business activities after she graduates from college: − One business involves using various forms of social media to promote her skills and experience as a volleyball player to help younger players develop their skills She plans to generate income from advertising on her social media sites − She will also use her artistic and marketing talents to find work using several web platforms, like Upwork and Freelancer Although still in college, she has signed a “name, image, and likeness (N I L)” contract with several volleyball-related businesses. Amy also plays for U.S.A. Volleyball and was a member of the 2021 U.S.A. Olympic team Based on what she has read on websites and heard from friends, Amy is wondering if she should form a corporation or a limited liability company for these pursuits, or just be a sole proprietor. Also she is also curious whether, for tax and legal purposes, she has one business or two? Question: After reading this chapter, you can help Amy with her questions, including aiding her in better framing the questions should she decide to seek assistance from an attorney on business entity formation matters, or a CPA for tax and accounting assistance.

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