A linear programming computer package is needed. The Westchester Chamber of Commerce periodically sponsors public service seminars and programs. Currently, promotional plans are under way for this year's program. Advertising alternatives include television, radio, and online. Audience estimates, costs, and maximum media usage limitations are as shown. Constraint Audience per advertisement Radio Online Cost per advertisement Maximum media usage Television Radio 300,000 54,000 120,000 $300 $600 $2,000 10 20 Online 10 To ensure a balanced use of advertising media, radio advertisements must not exceed 50% of the total number of advertisements authorized. In addition, television should account for at least 10% of the total number of advertisements authorized. (a) If the promotional budget is limited to $25,100, how many commercial messages should be run on each medium to maximize total audience contact? Television What is the allocation of the budget among the three media, and what is the total audience reached? Television Budget Radio Budget Online Budget Total Audience (b) By how much would audience contact increase if an extra $100 were allocated to the promotional budget? (Round your answer to the nearest whole number.)

A linear programming computer package is needed. The Westchester Chamber of Commerce periodically sponsors public service seminars and programs. Currently, promotional plans are under way for this year's program. Advertising alternatives include television, radio, and online. Audience estimates, costs, and maximum media usage limitations are as shown. Constraint Audience per advertisement Radio Online Cost per advertisement Maximum media usage Television Radio 300,000 54,000 120,000 $300 $600 $2,000 10 20 Online 10 To ensure a balanced use of advertising media, radio advertisements must not exceed 50% of the total number of advertisements authorized. In addition, television should account for at least 10% of the total number of advertisements authorized. (a) If the promotional budget is limited to $25,100, how many commercial messages should be run on each medium to maximize total audience contact? Television What is the allocation of the budget among the three media, and what is the total audience reached? Television Budget Radio Budget Online Budget Total Audience (b) By how much would audience contact increase if an extra $100 were allocated to the promotional budget? (Round your answer to the nearest whole number.)

Elementary Linear Algebra (MindTap Course List)

8th Edition

ISBN:9781305658004

Author:Ron Larson

Publisher:Ron Larson

Chapter7: Eigenvalues And Eigenvectors

Section7.4: Applications Of Eigenvalues And Eigenvectors

Problem 69E: Use your schools library, the Internet, or some other reference source to find the real-life...

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