A firm produces a product at two factories and sells the product at two retail stores. The firm has two warehouses to which all products are shipped for distribution to retail stores. Units are always shipped from the factories to the warehouses and then distributed to the retail stores from the warehouses. The firm wants to determine the shipping pattern from factories to warehouses to retail stores that will minimize cost. The various unit shipping-costs are:

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter15: Retailing, Direct Marketing, And Wholesaling
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A firm produces a product at two factories and sells the product at two retail stores. The firm has
two warehouses to which all products are shipped for distribution to retail stores. Units are
always shipped from the factories to the warehouses and then distributed to the retail stores from
the warehouses. The firm wants to determine the shipping pattern from factories to warehouses
to retail stores that will minimize cost. The various unit shipping-costs are:
Source Data.
From
To: W1
To: W2
F1
8.
F2
3
6.
Source Data.
From
To: R1
To: R2
W1
5
8.
W2
3
6.
Note:
The production capacities at the factories and the demand at the retail stores are:
Products can also be shipped from factory 2 (F2) to factory 1 (F1). The cost for that is 3 per unit.
Factories
Retail Stores
F1: 100
R1: 140
F2: 200
R2: 160
Transcribed Image Text:A firm produces a product at two factories and sells the product at two retail stores. The firm has two warehouses to which all products are shipped for distribution to retail stores. Units are always shipped from the factories to the warehouses and then distributed to the retail stores from the warehouses. The firm wants to determine the shipping pattern from factories to warehouses to retail stores that will minimize cost. The various unit shipping-costs are: Source Data. From To: W1 To: W2 F1 8. F2 3 6. Source Data. From To: R1 To: R2 W1 5 8. W2 3 6. Note: The production capacities at the factories and the demand at the retail stores are: Products can also be shipped from factory 2 (F2) to factory 1 (F1). The cost for that is 3 per unit. Factories Retail Stores F1: 100 R1: 140 F2: 200 R2: 160
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