8. If a new product increases the ideal state of a customer without changing his or her actual state, then has been created. A. Opportunity B. Search C. Accident D. Need recognition Which of ik

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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8. If a new product increases the ideal state of a customer without changing his or her actual state, then si
has been created.
A. Opportunity
B. Search
C. Accident
D. Need recognition
9. Which of the following is considered a post-purchase process?
A. The shopping experience.
B. Mood
C. Consumer satisfaction
D. Shopping orientation
Transcribed Image Text:8. If a new product increases the ideal state of a customer without changing his or her actual state, then si has been created. A. Opportunity B. Search C. Accident D. Need recognition 9. Which of the following is considered a post-purchase process? A. The shopping experience. B. Mood C. Consumer satisfaction D. Shopping orientation
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