64 154 120 In-store - Online 23 Age Annual Income Distance from Nearest ($ 000) Store (miles)

ENGR.ECONOMIC ANALYSIS
14th Edition
ISBN:9780190931919
Author:NEWNAN
Publisher:NEWNAN
Chapter1: Making Economics Decisions
Section: Chapter Questions
Problem 1QTC
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Zeitler’s Department Stores sells its products online and through traditional brick-andmortar
stores. The following parallel coordinates plot displays data from a sample of
20 customers who purchased clothing from Zeitler’s either online or in-store. The data
include variables for the customer’s age, annual income, and the distance from the customer’s
home to the nearest Zeitler’s store. According to the parallel coordinates plot, how
are online customers differentiated from in-store customers?

64
154
120
In-store
- Online
23
Age
Annual Income
Distance from Nearest
($ 000)
Store (miles)
Transcribed Image Text:64 154 120 In-store - Online 23 Age Annual Income Distance from Nearest ($ 000) Store (miles)
Expert Solution
Step 1

Consider the referred parallel-coordinates map, which shows the data from a sample of 20 consumers, all of them bought clothing from Zeitler's online store. Zeitler sells its products both online and in-store.

Step 2

Consider the referred parallel-coordinates diagram, which shows the data from a sample of 20 consumers, all of them bought clothing from Zeitler's online store. Zeitler sells its products both online and in-store.

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