44.allows airlines to develop real-time pricing strategies for flights based upon historical demandfor seats versus current demand.a. Advertisingb. Sales promotionc. Total quality managementd. Yield managementstep of marketing research, the researcher is processing the data to put it in a form that45. In theallows interpretation and the assignment of meaning to the numbers.a. communicating market research results and making recommendationsb. data analysisc. data collectiond. setting research objectives46. Which of the following would not be an example of the trade-off between risk and return in finance?a. A company waits to pay its bills on their due date at the end of the month instead of today.b. An insured bank savings account earns less interest than the bonds of a company with massive debt.c. An investor understands that investment alternatives with potentially higher returns usually alsoinvolve a greater potential for loss.d. As someone approaches retirement, they put more of their money in safer investment alternatives thatfocus on preserving their savings instead of chasing higher returns.47. The competitive dynamics of the soft drink industry will not allow Coke and Pepsi to competesuccessfully at above market prices. Therefore, the pricing objective in this industry isa. price elasticity of demandb. profit maximizationc. sales maximizationd. status quo48. Instead of making its turkey panini sandwiches to order, suppose a restaurant makes them to near-completion and waits until customers specify the condiments they want until they press the paninis. Thetechnique this restaurant is using is known asa. inventory manipulationb. postponementc. process controld. yield management49.research is the most common type of marketing research and involves counting numbers ofrespondents who have certain characteristics or behaviors.a. Causalb. Descriptivec. Exploratoryd. Secondary50. Which of the following is an example of a company using equity financing?a. Arizona Iced Coffee sells 1,000,000 shares of stock at $10 per share to raise money for expansion.b. California Pita Kitchen issues $10,000,000 in corporate bonds to raise money for expansion.c. Kentucky Fried Catfish borrows $10,000,000 from a commercial bank to finance future expansion.d. Texas Toadhouse uses its accounts receivable as collateral to secure a $10,000,000 loan to financefuture expansion.

44 - Option D , Yield management.

Answered: 44. allows airlines to develop…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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44. allows airlines to develop real-time pricing strategies for flights based upon historical demand for seats versus current demand. a. Advertising b. Sales promotion c. Total quality management d. Yield management