1. Define a supply chain and supply chain management. How do supply chain management systems coordinate planning, production, and logistics among supply chain partners?

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter14: Pricing Strategies
Section14.2: Forecasting Demand
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1. Define a supply chain and supply chain management. How do supply chain management systems coordinate planning, production, and logistics among
supply chain partners?
2. Describe the supply chain processes that UPS and Schneider National can support for their customers. Include references to the technology (e.g., data,
systems, apps, networks, communications, dashboards) that each company offers. Include the types of data that are collected, processed, and shared.
Transcribed Image Text:1. Define a supply chain and supply chain management. How do supply chain management systems coordinate planning, production, and logistics among supply chain partners? 2. Describe the supply chain processes that UPS and Schneider National can support for their customers. Include references to the technology (e.g., data, systems, apps, networks, communications, dashboards) that each company offers. Include the types of data that are collected, processed, and shared.
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