1. All of the following relate to managing exchanges with customers EXCEPT: a. development of a significant social media presence. b. communicating with customers. c. creating offerings. d. delivering offerings to customers.   2. All of the following relate to managing exchanges with customers EXCEPT: a. development of a significant social media presence. b. communicating with customers. c. creating offerings. d. delivering offerings to customers.   3. What is the general rule for how many segments to focus on at a time? a. Companies should focus on the most attractive segment. b. Companies should focus on the three most attractive segments. c. Companies should focus on all segments for which the required return on investment can be made. d. Companies should eliminate half of the segments by focusing on the most attractive 50%.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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1.

All of the following relate to managing exchanges with customers EXCEPT:

a.
development of a significant social media presence.

b.
communicating with customers.

c.
creating offerings.

d.
delivering offerings to customers.

 

2.

All of the following relate to managing exchanges with customers EXCEPT:

a.
development of a significant social media presence.

b.
communicating with customers.

c.
creating offerings.

d.
delivering offerings to customers.

 

3.

What is the general rule for how many segments to focus on at a time?

a.
Companies should focus on the most attractive segment.

b.
Companies should focus on the three most attractive segments.

c.
Companies should focus on all segments for which the required return on investment can be made.

d.
Companies should eliminate half of the segments by focusing on the most attractive 50%.

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