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- What is an example of advertisement that clearly demonstrates that it is targeting a very specific market. Describe the target market and why you think that consumer behavior knowledge was used in developing the ad. Determine whether any internal or external influences are used in the ad. Also, discuss what phase of the decision-making process the ad is addressing.Observation can help marketers: A) see how customers actually use a product B) understand what a particular product is successful C) connect the numbers to customer experience D) see the value of certain types of advertisingHow does the choice of keywords affect the effectiveness of pay-per-click (PPC) advertising campaigns?
- Social Marketers (ethical marketers who care about the society’s well-being and who provide messages to encourage or discourage a specific social behaviour) insert signs and symbols in their advertising to better position their ideas and indicate meanings for their consumers. Select a social ad of your choice (TV commercial or print ad) and use the rich ad to include the following: a- Complete description, and interpretation in relation to the signs and symbols to conduct your semiotics analysis . b- The type of consumer’s motives and personality in the ad according to Freud, neo-Freud and trait theories .Describe the importance of selecting the right keywords for pay-per-click (PPC) advertising campaigns. How can keyword selection impact the success of PPC campaigns?Name a current advertising slogan you believe is particularly effectivefor developing a unique selling proposition.
- Find and copy or describe an ad that uses asurrogate indicator. Is it effective? Why? Why doyou think the firm uses this approach?Explain these FOUR (4) major advertising decisions that a company would need to consider. Objectives setting Budget decisions Developing strategies Evaluating campaignsLaunching better advertising campaign and using aggressive sales promotions like trade-deals, discounts, and premiums, are strategies in: O Modifying the market O Modifying the product Modifying the process Modifying the marketing mix
- 4. Advertisers are usually very conscious of their audience. Select an issue of a popular magazine such as Time, Sports Illustrated, Ebony, Vanity Fair, Vogue, etc. From the issue choose two advertisements to analyze. Try to determine the audience being appealed to in each advertisement, and analyze the appeals (verbal and Visual) used to persuade buyers. How might the appeals differ if the ads were designed to persuade a difference audience? IThe first step in developing an ad campaign is to identify the targetaudience. Why is this the starting point for effective advertising? Whatkind of information is used to identify target audiences?Take latest (2021) advertising campaign from television namely Coca Cola, Sensodyne toothpaste, Sony Rangs Television and identify the following: a. Target audience b. Sponsor c. The advertising agency d. Media mix