What Is Sprig's Differentiated Targeting Strategy

By upgrading their brand, it will help to identify the qualities of the products that set it apart from the competition. They have to make the

Sprig should reach out to local gyms and come up with an agreement for each gym to house a refrigerator or freezer stocked with Sprig’s meals available for purchase by their members. This would be an extremely easy and efficient way of supplying customers with their healthy meals without the added delivery and its expenses. Each refrigerator would just have to be restocked every few days.

Kroger competes with its rivals by having good product quality, product variety, and customer services. Kroger insisted that product quality is crucial in building consumer loyalty and brand image. Great companies do not just get new customers, they want customers come back for more. Customer loyalty brings long-term sales, and Kroger did a very good job on this. Kroger’s outstanding private brand products had earned the market share. “Consumer research, the finest ingredients, and our rigorous testing produce the quality behind our corporate brand” (Kroger, 2015). Kroger is able to monitor the production and distributions of their products; it has developed one of the strictest inspection and specification systems in this grocery market. According the research, the quality of beef is checked by some tests such as USAD Choice, Certified |Angus USAD Choice, and Natural Beef Select. Kroger also promised that their pork is 100% natural and poultry products are grown organically and locally. Seafood, vegetables, and fruits are guaranteed to be fresh. All products in Kroger are held to the same high standards. Because of its time efficient systems and distribution systems, Kroger can stock new and fresh products every

weakness of advertising. If they sell in stores, and even other places they will also be advertising at the same time. They have so many different types to market for everyone. They can make an

They are buying what they consider healthy without knowing how healthy it really is. They mostly ignore certain critical questions about the quality and the cost of what they are sold (Berry 3). This is how most consumers see the food they are buying. When you go to a store, you don’t see many food consumers

IN the movie we see how some families rather eat out from a fast food chain or just buy chips and soda thinking it is cheaper. There was an example on the movie where a meal bought from a fast food chain was actually more expensive ($25-$26) vs a healthy meal composed of vegetables, water and some protein that could only cost you about $13-$15 .Results showed that much healthier diets cost, on average, only $1.50 more per day, a small price in comparison to both the health benefits and the savings in health costs (hsph.harvard.edu, 2018). Preparing your own food rather than eating at fast food chains (unhealthy places) allows you not only to eat healthy, but to also save some coins. Overall, they are just trying to tell us that highly processed tend to make us hungrier because they send your blood sugar spiking and subsequently crashing, leading to increased appetite even after you’ve eaten. On the other hand, healthier foods tend to satisfy your appetite more eating

The dollar menu was first introduced in the late 1990s and early 2000s. Burger King and Mcdonalds were some of the first to put this on their menu. In an article called “Healthy Food Access, the Built Environment, and Youth Perceptions: A Review of Literature” it said “unhealthy food items are easily accessible, cheaper, and better advertised to the younger population”(par. 4).This cheap and unhealthy way of living has been going on for 20 years. In addition since the first dollar menu, buying healthy foods is still very expensive. For example; a head of lettuce is more expensive than a cheeseburger at Burger King. There has not been any sort of change over this time period, with the amount of power these fast food restaurants have. Mcdonalds makes the most money out of all the fast food chains, worth billions of dollars. Other fast food chains such as Wendy's and Burger King are both worth almost ten billion. That goes to show the extreme power these fast food chains have in their possession.

This would suggest a weakness within the Whole Foods organizations as it only targets consumers who are willing to pay higher than average prices for groceries. The cost of

Changes in customer preferences, general economic conditions, discretionary spending priorities, demographic trends, traffic patterns and the type, number and location of competing restaurants have a moderate effect on the restaurant industry (Chipotle, 2010). One example of customer preferences being a driver in the industry is the “Whole Food-ism Movement” which has put a large focus on organic, antibiotic-free, and non-processed foods (Mansolillo, 2007). Consumers now look for healthier options when eating and an overall healthier lifestyle. Chipotle has been able to benefit from this movement by carrying on their “Food with Integrity” mission (Chipotle, 2010).

The clients leave their stores with a better feeling about themselves since they understand that when they choose Jamba, they have opted for a healthier lifestyle.”(jambajucie.com) Jamba Juice must try to execute this vision statement by adding organic fruits and vegetables and advertising on the new addition. People want to sat healthy and aren’t going to go to Jamba Juice if they find out it is not healthy. Jamba Juice needs to market them so that it can make a better impression of the store in people’s mind.

Easy visibility of the company and recognition of its brand name, due to unparalleled marketing strategies

Subway Sandwich effectively competes with other fast-food restaurants by including and promoting healthier meals into its menu, as demonstrated by

Since it is a local brand, it can introduce more variety in their offering by introducing some local

We are a marketing research team of a fast food chain store. With increasing awareness about healthy food among the masses and with consumer preferences changing towards healthy food, we intend to launch a health food segment to cater to this need of the customers. We are also concerned about the pricing of the product that whether it should be priced same as that of normal fast food or the customers would be willing to pay a premium for healthy food.

After 2008 recession, they come up with the product differentiation strategy by introducing high quality of juices which become their unique selling point.