Group Assignment Course Title: Principles of Marketing Course Code: MKT001 The “SMART” Marketing Plan Product: Drybath Group Member: Chan Ka Yi () Kho Ka Chun (8465294) Lee Tsz Kwan, Rossetti (8478485) Luk Wing Ho, Vincent (8421157) Ng Wai To (8482761) Yan Sze Long, Iris (8429795) Executive Summary Introduction of the product Drybath is different from others shower gel appear in the market because it does not need to use water for cleaning your body. It is used to clean your body using the skin-rubbing motion of your hands to gently remove dead skin cells and full-body odour. SWOT Analysis Strengths Build up a closer bond in staff-employers relations It is a …show more content…
We are going to create some differentiation of our product in order to achieve the aims. Product Differentiation As Drybath is a waterless shower gel, it is different apart from the traditional common shower gel. It means that it can bring more convenience to the busy city people and help them to save time. In addition, Drybath also will not produce not much sewage than the traditional shower gel. This is a good gimmick to attract the people who concern about whether the product is environmentally friendly or not to buy it. Channel Differentiation Apart from the common shower gel on the market, Drybath’s selling channel is mainly through the internet. However, it is too narrow because sales platform is lack even though the cost of freight when ordering it in the internet. In order to increase the sale volume and reputation of our firm, we will also set up some vending machines in the stadium and gym room in order to let the consumers purchase it through a more convenient way. Image …show more content…
It's divided into two different packages, that is, for-family-use and individual use. The former one is mainly targeted for the household users that place it at home for cleaning up. And the latter one is targeted for the individual users that emphasizes on the rationale, as tiny as you can carry it all the time. It's designed to be elastic, portable as well as user-friendly. Users only need to fold up and squeeze the package when they use. Each product has been watermarked to guarantee its uniqueness and originality. According to the bureaucratic announcement, 15ml drybath can clean up full-body meanwhile can wash both the face and hands with only 6ml. About the post-sales services, drybath assumes all the services and withdrawals within 30 days under non-human-caused damage. Although the suppliers finally got their rights to cancel all the paid orders, customers still can enjoy full refund of
This is a life saving invention because it flushes your waste so it doesn't spread the methane gas around your house to make it smell or even explode it. We also use it because we don't wanna "go" in the woods or in a bucket. People were actually using buckets and they would put
Clean's muscles penetrates dirt and lifts it away. Plus, the unique auto-stop cap ensures that you get the right amount of product you need to clean. Mr. Clean knows the importance of not only looking great, but smelling great too. That’s why he added the scent of Gain to Liquid Muscle for a clean that's as fresh and clean as any of his 136 white T-shirts. Dilute it in water or apply directly to a sponge or surface. Either way, it packs a lot of muscle for such a small bottle, so less is wasted.
When giving the client a bath he can manage to wash himself, while running the bath I get out all the toiletries he uses and put them in a suitable place for him to reach them while he’s in the bath.
Our team decided to choose the “Broad Differentiation” strategy as the basic strategy for our company. We will attempt to differentiate our product line in several distinct dimensions. By providing products that are vastly superior and unique from our competitors and pricing the products with an affordable price, we can gain something that is beneficial for the company in the future, which is customers’ loyalty and awareness. We may change or modify our strategy for the next round depending how it performs against our competitors.
While washing up in the shower or tub, don’t use strong soaps. “Use a mild soap or a nonsoap cleanser, or less soap than usual.” (Ehrlich 2). In an interview, the person stated “Medicated oatmeal baths helped relieve her itching.” (M.). After you bathe, you want lock the moistness into your skin. “Moisturizer should be free of alcohol, scents, dyes, fragrances, or other chemicals.” (Vorvick 2). “After bathing, it is important to apply lubricating creams, lotions, or ointment on the skin while it is damp. This will help trap moisture in the skin.” (Vorvick 2). A humidifier can assist your home to stay moist.
In order to accomplish the organization’s goals, the product differentiation and positioning strategies will be used. In some cases both will be used while other goals will only use one of the strategies. To meet the ticket sales goal of being in the top one third of the league both will be used. Product differentiation will be used by showcasing the elite
When bathing a patient I learned to have all my products ready and available to make bathing time simpler. It is very important to make sure the bathroom is warm and that the bathroom is equip with a grab bar it helps if the patient has the urge to hold on, and it prevents fidgeting. It’s also important to use a different washcloth for bathing, and face washing, make sure the water temperature is adjusted correctly, and also make sure the floor is completely dry before the patient steps out of the shower. To prevent slip and
Shower sex is the greatest. Ever. Shower sex is the water park of sexual encounters, not to mention multitasking. A hot shower can add to the sensuality and intensity of a sexual encounter, as well as get rid of any self-conscious hygiene issues. And, for the record, conditioner can act as a good lubricant...just saying. You'll have a great time no matter what, and you'll be hitting two birds with one stone--you'll be getting clean and getting dirty!
Dry shampoos can be found in the form of powers and sprays and are mostly recommended because they are free from the unhealthy sulfates found in wet shampoos. Dry shampoos are also known to absorb excess dirt and grease in your hair without the use of water. They are ideal when you wish to straighten your hair and don’t want to deal with frizzy or curly hair (which most of time, occurs after a shampoo).
The company has used the element of networking with the prospective marketers and ambassadors to market their products. The company has also used direct sales through fundraising to increase prospect of gaining more market.
The skin care review of a product is given by individuals and they will mention their skin type and you can compare your skin with the type that is mentioned and if you feel that your skin type matches you can try it out. If you have an oily skin, then there is no use in using a product that will work for dry skin because it
When a towel is a towel, can be dried with the hands, body or objects, such as dishes or cutlery. A cloth for the body usually consists of cloth, since this material is more absorbent, for example. In addition to the normal towel there is also a bath towel. This is larger and is ideally suited for the sauna, the swimming pool or the beach.
Since, toilet paper is easy to dispose of, it’s everywhere, it’s one of the biggest marketed items, and a huge money maker, because you can never have too much toilet paper. With a simple flush, toilet paper is gone. The simple design, is so well thought out, that germs don’t spread as much, as if they were in a container, like a tissue box. Where, when you go to grab the next piece you touch the box, and the next piece. You can’t go anywhere in the world without
Waterless Co. Inc., the dynamically vibrant manufacturer from Vista, CA truly offers a paradigm shift in the world of commercial urinals and washrooms. Simplicity beyond the imagination offered by Waterless has immense significance in resolving the biggest difficulty faced by mankind now and then, water scarcity. Continuing strain of natural resources often leads to improper hygiene and cleanliness. However, not anymore, as Waterless offers the world’s most premier collection of waterless urinals they simply do not need water just as other urinals do. Well, you can install this fantastic urinal in Kalahari Desert and it works seamlessly without a slight concern. The ultimate technology integrated in these urinals makes it possible
Our value proposition to this segment will be: An affordable detergent powder with a “special touch.”