Operations of Google

Also the employees at Google have the added benefits of being able to bring pets to work, onsite childcare, and of course the best one chow down on some free food. Additionally, Google creates an environment where its employees are encouraged to bring about any ideas they may have, and having an environment where people can express their ideas helps to foster a joint effort among employees which is extremely vital. “Google has constructed an empire where well-chosen elite accommodates flexibility, shifting roles, and urgency. Google shares whatever information it can with as many employees as possible, encouraging debate but insisting on like-minded cooperation.” (Hardy, 2005) Google has gone as far as to set a higher standard by doing away with the just offer the same old employee of the month parking space, instead they want to show how providing a better work experience results in a higher quality product or service.

Today, Google, Inc. is worth more than General Motors, McDonald's and Disney combined, and the company continues to model the way in the global technology industry in which it competes. In fact, the company's name has become a verb and it is common practice for consumers to "Google" what they want to find online. To determine how Google, Inc. reached this dazzling level of performance in a relatively short period of time, this paper provides an analysis of the three external environments in which Google competes, the general environment, the industry environment and the competitor environment. Next, a discussion of two specific strategic issues as well as opportunities and threats that are facing Google, Inc. is followed by a summary of the research and important findings in the conclusion.

Google Inc. is one of the leading computer search engines in the world and is continuing to grow as the

Due to the increased competition from Yahoo and Microsoft, it has posed a great threat to Google Company. Entry of such like companies in the market has been relatively easy and even offering similar services to the consumers is no longer a problem as unlike a while back, technology has greatly improved. With an improvement in technology, creating sites that help people access information from the internet has been quite cheap and all it calls for is the creativity of a company. Google, however, has been able to remain at the top of the chart. They have been able to come up with a user-friendly search engine for their clients, one that is easy to understand as well as easy to use. Also, Google has been able to cut on cost as they are able to create web pages using UNIX web servers which are relatively cheap. This makes it possible for them to minimize the cost of input and hence maximizing their profit margins. This makes it possible for them to hire qualified personnel, offer quality services, advertise their products, and even offer promotions, helping them overcome the competition in the market structure.

Google makes money from searches by selling promoted advertising based on search keywords. The ads are more powerful than traditional advertising because they can be targeted by interest and geography. Advertisers like the program because they can get real-time feedback on the effectiveness and engagement of their ads. This continues to be the backbone of Google's business and its major source of revenue.

Google is one of the most popular, and most used web search engines in the world. Google also has many services that helps you send mail, generate website pages, and create blogs. With all of these great tools come many great, user-friendly features specifically tied to Google. Google has vastly become one of the best search engines in the world, if not the best. Google averages about 12 billion searches per month, which is the most by any search engine in the world. Users can also search for photos, newsletters, and even geographic locations. The best part is, that all of these services are basically free. Google has also set to build more then just a search engine. Google is working on Google glass, self-driving cars, and even have a cell phone called the Android. Google also owns the rights to YouTube, where many users go to upload and watch countless videos. Another great thing the company is doing is spending money on alternative energy sources; last year Google spent 1 billion dollars trying to increase the use of wind and solar energy. Google is also fighting in D.C. to keep the Internet free for Americans. Lastly, Google has one of the best working environments in the world. Google has been the number 1 best company to work for 5 times in a row, including this year. They have been reported to the best human resources department in the world, taking their employee’s happiness over profit. There is no doubt in anyone’s mind that Google is not the best company to work

Google is a multinational corporation that serves thousands of consumers worldwide. Through Internet related products such as Internet searches, maps, emails, mobile apps, and other online contents for users Google became the company it is today. Every employee of Google is different in his or her own way; making it a well-diversified organization similar to the global audience they serve. Google’s mission statement is to organize information from all around the world and make it universally accessible at a quick and orderly fashion. This means creating a search engine smart

From its humble beginnings in 1998, Google set out to provide a simple, yet effective service for bringing the unlimited potential of the internet to average users trying desperately to make sense of the billions of pages information across the World Wide Web. In fact, Google’s founders initially had little interest in forming the corporation, but as the burgeoning search engine took shape, and the cost of continuing its

Google is the most successful information technology and web search company in the world. It was founded in 1998 by two Stanford Ph.D. students, Larry Page and Sergey Brin. The company name, Google, is a play on the word “googol” which is a mathematical term for the number 1 followed by 100 zeros. Larry Page and Sergey Brin chose this name to reflect the large amount of information on the web. The two created this search engine so that people can find anything on the web all in one place. The company’s mission is “to organize the world’s information and make it universally accessible and useful.” Now, the company is far more than a search engine website, it has grown to be a substantial collection of products and services that are

In 1998, Stanford University graduates Larry Page and Sergey Brin combined their ingenuity and built a search engine called “BackRub” that evolved into what is now known as Google. Google, with over 150 domains, now functions as a search engine that offers many different products and services including web applications, advertising, sports scores, stock quotes, headlines, addresses, videos, etc. Google’s focus is “to provide useful and relevant information to the millions of people around the world as they rely on us (Google) to provide the answers they are seeking.”

It is very important to hire the highly educated employees in IT and MIS fields. A company's culture helps it attract the best talent available in the industry. Google was one of the few companies that successfully

Google is one of the biggest company in the world. It was founded in 1998; it was developed to serve hundreds of users around the world. Now, it is working on an innovative business model of attracting an internet user and earning revenue from targeted advertising. The mission statement of Google is “to organize the world’s information and make it universally accessible and useful”. This Google’s mission has shown advantages for the organization and earned benefits and also made it top over its rivals. It went global and established branches all over the world and offered its services in all local languages, this helped the company gain an advantage over its competitors.

Google has been ranked in 2014 by Forbes as one of the most reputable companies in the world. It has been about 15 years relative to the compilation of this document that Google was founded and has since progressively synchronised itself with the technological revolution that has transpired over the period and is still transpiring today. The founding of the company was conspired in academic dogma, as both founders were graduate students at the time of its conception. It is with tremendous astonishment in which we had witnessed this start-up business become such a great success since a great proportion of “start-ups” fail. The essence of the mission of the company is stated as; “to organize the world’s information and make it universally accessible and useful”. The fundamental core business of Google is being a search engine with revenues generated from search related advertising. Additionally, Google has expanded beyond its core offering with a few technological inspired products and services. Notwithstanding Google’s tremendous success, it is not a monopoly and as such there are credible competitors operating within that same market space. These competitors include; Yahoo!, Microsoft, eBay, etc.

As we can infer from the table above, Google‘s mission is consistent with its objectives in terms of how they complement each other. In its mission, Google promises to organize the world’s information and make it available for everyone to access. On the other hand, Google’s first objective is to provide information independent of any financial incentives. Moreover, they clearly state that their profits are mainly derived from advertising while information providing is for free. Google focuses on improving its operation by achieving higher quality products in order to better satisfy consumers, while the objectives precisely states that Google will employee all potential technological developments to improve users’ experience.

Professionally, Google is known as a company based in California that is labeled as an internet company which is multi-national. It provides online searching, as well as cloud computing, software, and advertising. The company actually didn 't start off as a company, but rather as a research project back in 1996. The project was being conducted by Sergey Brin and Larry Page who at the time were studying at Standford University as PhD students. At the time, in internet-land, the search engines that existed operated where they ranked the results by counting the number of times keywords results were on a page. The two students came with a better idea (called PageRank at the time), that looked at relationship between websites. It would rank websites by determining it 's relevance, which was based on the importance of pages, and the number of pages, and how it linked back to the main website. After the idea 's creation, the two founders made the project into a business, and changed the name to "Google", which is a neat miss-spelling of the word "googol" which had significance because it stands for the number one followed by one hundred zeros, and it related to their goal because they wanted to create a search engine that offered a large quantity of information.