Mcdonald's Essay

McDonald’s Corporation are the most successful and popular fast food brand in the world, holding the largest fast food market share and being the leading fast food restaurant chain in terms of world sales (8%). They are the second greatest outlet operator with more than 34,000 outlets, serving worldwide to 69 million customers daily, across 119 countries. Their brand is the seventh most valuable and

Marketing is a mix of business activities that work towards a bigger goal of building a brand and creating lasting relationships to capture value from customers. Implementing a marketing strategy is vital as it examines every aspect of a business by identifying customer needs and meeting these in a better way than competitors (Armstrong et al. 2015). McDonald’s and Hungry Jack’s are examples of companies with excellent customer-driven marketing strategies, strategically deciding which customers to serve (segmentation and targeting) and how (positioning & differentiation). Using this as a guideline they’ve incorporated the marketing mix consisting of; product, price, promotion and place to produce the response it wants in the target market.

McDonald’s emphasizes cleanliness and food safety, in addition to quality and value service (QSC&V), through which it has succeeded in obtaining customer trust. The company also stresses ethical practices, dependability, and truthfulness in dealing with customers (McDonald’s, 2012, p. 1). Moreover, McDonald’s employs a coordinated marketing strategy that involves analyzing customer wants, creating products to satisfy his or her needs, setting the right prices and enhancing awareness of

The McDonalds Corporation has to be continually aware of its consumer behavior, their eating habits, as well as the situation and the trends in the market in order to understand if there is a need of any changes in their marketing strategy. Any important modifications in the marketing activities of the company have to be backed up by legitimate research. The introduction of new products, decisions on whether to invest more in certain channels of distribution, change of features of the product, advertising or pricing strategies have to be backed up by evidence based on the results of continuous marketing research. In the case of a big corporation like McDonald’s, the marketing research reports should answer lots of consumer

McDonald's is known as one of the best-known brands worldwide, which has main aims to build its brand by listening to its customers. It also identifies the various stages in the marketing process. Branding develops a personality for an organisation, product or service. The brand image represents how consumers view the organisation.

McDonalds sets up their marketing strategies according to swot analysis. McDonalds started improving their menus according to their customers needs. And started introducing new products and minimizing the old ones without any change in turnover.

In this assignment I am going to evaluate the concepts and principles applied to the marketing of products by McDonalds and make recommendations.

McDonald is one of the best food retail brand in the world. McDonald have almost 35000 locations worldwide and caters approximately 70 million consumers. Most of the McDonald outlets are independently owned by local business persons. McDonald has been providing sustainable supply chain to ensure benefit to its supplier as well as distributors to maximise profit.in addition to this MacDonald continuously working with charity foundations and provide sponsorships for events to support local communities. The company committed to provide sustainable supply chain to consumers, suppliers and distributors by improved and effective economical, ethical and environmental factors.

Products in every company are customer-oriented. A popular quote of the customer service is “If you’re not serving the guest, you had better be serving someone who is”. Therefore, the company needs to do some research to find out what customers’ needs are, whether they like this product or not, and what is their favorite one. McDonald’s as a giant food company has tried hardly to answer all these questions to serve customers better.

Ross (2011) pointed out that Marketing is a widely used business means of communication between the company and the consumer audience. Marketing is the adaptation of the commercial activities and utilization of institutions by the organizations with the aim to induce behavioral shift on a short-term or permanent basis. In this essay, the popular and famous brand, McDonald 's to analyst the marketing strategy in his international business, which will include how this corporations overcome the political, cultural and economics problem in the overseas market (Ross, 2011).

operates more than 24,000 restaurants in 111 countries worldwide. In the United States, it has 12,450 US outlets, most of them in stand-alone locations that generate a 42% share of the nation's fast-food hamburger business. Corporate communications states that a new McDonald's restaurant opens every 8 hours (McDonald's 1999).

3. No New Products – In last year everyone is expecting that McDonalds will launch some new product to add in their menu like Wendy’s did they added a miracle product in their menu but

McDonald’s is the world’s largest fast-food restaurant chain. It has more than 32,000 restaurants in over 100 countries, generates sales revenue of over $ 60billion and services over one billion customers every year (over 58 million customers daily).

The report highlights various marketing aspects of one of the most successful brands in the world, McDonald’s. The introduction provides an overview about how the company came into being and how it turned into an international franchising corporation starting from being just a local burger stand in the United States. Moreover brief details about the Ronald McDonald mascot and the golden arch logo have been given as well. The mission statement of McDonald’s has also been given, perhaps the most significant part of which is

Role of promotion in marketing in terms of achieving promotional objectives for McDonalds in India.