Marketing Strategies Of General Motors Essay

As a consultant, I would apply major marketing strategies that would fit the new consumer segments and also serve the old consumers just the same. Both short and long term marketing strategies are equally needed for urgent and future decisions.

General Motors, an American borne company established in 1908, designs, builds and distributes a wide range of cars, trucks, crossovers and automobile parts worldwide. The company’s automotive operations adhere to the demands of consumers stationed internationally through its four primary automotive regions: GM North America, GM Europe, GM International Operations and GM South America. GM North America targets and serves the demands of customers based in North America with vehicles manufactured and marketed under the Buick, Cadillac, Chevrolet and GMC brands. The demands of consumers outside of North America are primarily met with vehicles manufactured under the brands Buick, Cadillac, Chevrolet, GMC, Holden,

The Chevrolet: 100 Years of product Innovation is a synopsis of Chevrolet’s history, their marketing strategy product innovation and marketing position. The case highlights how Chevy has fared against competition and how they have been able to sustain in the market. Chevy carries a strong brand name and has a loyal consumer base. They are innovators in the auto industry, releasing a new vehicle annually. Chevy’s products are timeless, diverse and marketed globally. Historically, Chevy has position themselves as American company and has used that stance in their marketing. The Chevrolet brand is diverse and carries numerous vehicles including various cars, SUVs/crossovers, trucks/vans and hybrids. The case covers various product lines,

According to General Motors (2016), they aim to deliver a wide assortment of vehicles and brands to fit individual needs. So, this would be a plus for me as a customer because I would feel that they have something if you are looking for sporty, luxury, hip and modern, family oriented, or simply a pickup truck. So, I would hope that they invest in making vehicles to suit the needs of individuals and their ..Furthermore, each vehicle offers some significant feature that the others may not. Likewise by Chevy have differentiation in their brand and vehicles it gives them a strong competitive advantage.

In the 1950s, General Motors (GM) was twice as large as the second biggest business in the world. GM is now solely an American car manufacturer but they used to do much more, such as making home appliances, providing insurance, and even making locomotives. But the main focus of the company was always cars. GM sold more than half of all cars sold in the United States via twelve different brands, including very popular American brands like Chevrolet, GMC, Buick, Cadillac, and Pontiac (up until its discontinuation in 2010). They manufactured a variety of different models of passenger vehicles but they did not have a sports car. Their goal was to make a cheap American sports car that could compete with Jaguar or Alfa Romeo in performance and look the part. Finally, in January 1953, the Chevrolet EX-122 was born and introduced to the public as a prototype show car. GM originally didn’t even plan on mass producing it.

By showcasing we mean the central objective of expanding exchanges and accomplishing an advantage. Promoting system comprises of all fundamental, fleeting and long haul occasions in the field of advertising that arrangement with the examination of the key beginning circumstance of an organization and the definition, assessment and determination of business sector situated methods and hence adds to the objectives of the organization and its showcasing destinations.

Alcoa’s current marketing strategy is working to shed underperforming parts of the company and decrease employees. So far, Alcoa has divested from assets in Europe and South America, and cut 8000 employees. Alcoa believes this will help to focus on new products such as R & D for improved aluminum for aerospace and automotive industries.

In order, to achieve World Class Performance, General Motors needs to embrace and implement its GMS

The Major Marketing Strategies Most of the major marketing strategies can be classified into one of the following four categories: * Product * Place * Price * Promotion These four categories are known as the marketing mix or the four P’s of marketing. These are variables that the marketing managers have to control in order to satisfy their customers. Below is a diagram of how the marketing mix comprises. Product: looks at the physical product or service offered to the consumer, it also refers to the service or the conveniences that are part of the offering.

Clearly analyze the external influences affecting the development of the marketing strategy. There are numerous factors that have an effect on BMW’s business and the consequences of its operations, a few of which are beyond the control of the Company. The following information below is an explanation of some of the mainly important factors that may cause the definite results of the Company's operations in potential periods to change essentially from those at present expected or most wanted. Additionally, there are 4 macro marketing factors, which all concern BMW's marketing strategy, and BMW themselves cannot change or influence them. These factors are: - 1)

General Motors can push and innovative their SUV and Pickup lines to capitalize on the current market. With brand recognition, GM can offer consumers these most wanted vehicles at affordable prices that customers are willing to pay. One of the biggest issues with purchasing SUV’s and Pickups were due to gas prices and since that barrier is removed, consumers are willing to invest in these vehicles.

BMW AG, one of the world's largest premium carmakers, was founded in 1916 by Karl Rapp and Gustav Otto. Today, the luxury car brand has its headquarter in Munich, Bavaria, Germany and is the parent company of BMW MINI, Rolls-Royce and Land Rover. With a total of 31 production and assembly facilities in 14 countries and a global sales network, BMW AG operates in the worldwide automobile industry with its differentiated products and technology, which is owed to its inventors, pioneers and designers. BMW’s vision to create the perception of a personal vehicle between the car and its driver  through highly emotional connection leads the multinational automobile company towards its mission to become “the world’s leading provider of premium products and premium services for individual mobility” (BMW Group Company Profile,2012). To adapt to the global market developments, BMW is continuously expanding its international production network, ensuring a balanced distribution of value added along the production chain. During this report we will look at the core activities and strategies that BMW employs and try to answer the question: Is BMW on the right path to

This paper is about BMW, one of the best global brands in the modern 21st century (Interbrand, 2012). BMW is a brand of vehicles which is considered a symbol of quality and status among its customers (Gantriis, 2008). The brand offers variety of products ranging from motorcycles to cars. The brand is famous for high quality engines installed in the BMW vehicles. The reason of engine strength lies in the fact that the idea of BMW car manufacturing was conceived from the practice of producing aircraft engines. There was a time when BMW was only an engine manufacturer and the engines were installed in various vehicles. The success in the field of powerful engines led BMW to start its own manufacturing plant for vehicles. The production started from motorbike in 1923 (BMW, 2012) and the dawn of 1929 witnessed the first ever car produced by BMW (Wired, 2007).

Marketing strategies varies from one market to another and from one product to another. For example the marketing strategy of Daewoo is different from Ford. The main marketing strategy of Daewoo was how to break onto the relatively mature USA market in order to become a meaningful player in a short period of time, while ford's problem was basically an internally focused one, indicating how IT influenced the organization design and global marketing strategy.

In general, vehicles can represent their owner’s status. Therefore many people spend their money on buying a car which indicates their tastes and lifestyle. Car manufacturers, from the cheapest to the most expensive, use many eye-catching marketing strategies to attract customers, especially for premium car brands. BMW and Mercedes-Benz are two of the most well-known brands in the world. Coming from the same origin, Germany, they compete with each other in selling their products. The purpose of this essay is to identify which company has the better marketing strategies when comparing between BMW and Mercedes-Benz, by analyzing four strategies: product, promotion, SWOT analysis, and market share. The paper is organized as follows. The second section discusses the products, and is separated into three parts: the variety of products, car prices, and after sales service. The third section presents the promotion strategies which will show the companies’ budgets, advertising on television, and other distribution channels. The fourth section reports the discussion of the SWOT analysis for each company along with their current market share. The fifth section provides the conclusion. The discussions of prices, advertisements on TV, and other distribution channels refer to examples from Thailand, the United States, the United Kingdom, and China respectively.