Marketing And Advertising A Branded Product

By upgrading their brand, it will help to identify the qualities of the products that set it apart from the competition. They have to make the

In a perfect society, a company’s products and services would rise and fall on their own merits. The best products would rise to the top and lesser products would become unprofitable so they would go the way of the Edsel. However, our society is not perfect and many consumers are sheep. The popularity of a brand typically has more to do with the amount of money that a company is willing/able to spend on advertising and the price point of the item than it has to do with the quality of the product.

Companies are continually coming out with new products; most new products are improvements of past products. However, the way a company markets a product and to whom they market the product can make a drastic difference in regards to the sales performance. Two products can be nearly identical and marketed very differently, while two products can be polar opposites and marketed almost identically. Two products that are similar but marketed differently are the iPad and the Amazon Fire tablet, and two that are different, but marketed similarly are Nike tennis shoes and Oakley sunglasses. It is important to understand how a company markets a product, but it is just as important to know why a company is marketing a product a certain way. The

According to Holt (2004), a brand can be defined as a term, name or a design that distinguishes product or service of one manufacturer from others. Brands are normally utilized in advertising, business and marketing. In accounting terms, brand is an intangible asset which is present within every organization. It is most valuable asset that is outlined in the balance sheet of a company. Brands owners need to effectively manage their brands in order to enhance shareholder value. Brand valuation is an important technique that associates money with a brand. Effective branding often results into high sales volumes of a particular product. A customer who prefers a brand is more likely to choose other products which are offered by the same brand. Brand can be stated as a personality that facilitates identification of a company, product or service. It even encompasses relation with other constituents like customers, partners, investors, staff, etc. Individuals distinguish psychological aspect of a brand from experimental

Price 7 8. Brand Mantra 7 9. Brand Identity 8 10. Brand Equity 8 11. Critical Point 8  1.

The outstanding products with its brand name will save the cost for marketing and increase the competence in the industry competition.

We look around ourselves everyday and see many brands and logos. Some of these brands and logos that we see are fancy and pleasing to the eye, but all come with a price. There are many varieties and many categories that these brands produce products in. Social media, the masses, and resource quantity are all factors of why these sought after products are very pricely. Man or women are willing to pay extra money for a brand name. Whether it may be the elderly, young, man, or woman, if it has a well known name on it, people are willing to pay more money for it than a similar version.

6. Following trends of marketing: - Innovative, differentiated brands, however, can offer potent advantages. Not only can they offer the consumer real benefits and thus give the consumer a reason to change, they can also serve to outmode existing brands (Murphy, 1988).

Dexit Inc. is a business that focuses on electronic payment systems for retail transactions. The nature of the business would start with purchases and tinkle down to petty cash purchases, pre paid purchases, and electronic purchases (Exhibit 1) .The Dexit platforms run on Radio Frequency Identification (RFID) technology. Consumers would use their “tags” at a retailer store’s terminal. This terminal is linked to Dexit’s server which would be able to read the “tag”. From here the server will be able to go into the consumer’s prepaid account, which would limit the consumer’s sending to the amount within the account. Even with this broad industry we have are branding themselves as an exclusive e-payment company. The core product

According to our period to period Tradeoffs Plot, Allround remained the leader in symptoms relief but at the same time was under priced. Because Allround’s price

Have you ever wondered why most people are buying products from familiar brands? Usually, the most valuable brands becomes associated with a level of credibility, quality, and satisfaction in the consumer's mind. They provide unique design, performance, technology and durability in order to fulfill their customer's needs.

The branded product at the heart of the SLP is the Ford Mustang. The Mustang was first introduced in 1964 and has become one of Ford's most iconic brands (Damian, 2006). Automobiles in general are a good subject for the study of branding because the car itself changes every year, but the brand does not. Over time, specific brands become associated with particular attributes, in terms of product category, positioning, price, and in the case of cars their styling, design and the lifestyle attributes that are associated with that vehicle. The Mustang has gone through roughly five iterations, and is currently in its fifth generation (Markus, 2010).

consumers are already aware of the brand name and have knowledge about it (Kotler et

Successful brands build successful products when the product is one that the consumer desires as opposed to needs. Companies selling these types of products must put additional effort into marketing activities like brand

Long before now has branding been considered as one of the peripheral aspects of business. Manufacturers, investors and other key players focused on the product without paying much attention to the consumer. But as the business landscape got tougher, marketing became not just an integral part of business but one of the fundamental principles of success.