How The Company Use Technology Help Perform And Advance Competitive Advantage

Nike is the world’s single largest producer of sporting wear, clothing, shoes and accessories. An Oregon based company founded in 1972 by Phillip H. Knight and William J. Bowerman. Nike’s broad range of products is the key to it’s success, it’s range includes Nike Skateboarding, Nike Golf, Nike Pro, Nike +, Nike Air Jordan and owns other big names such as surf brand Hurley; shoe manufacturer Cole Haan; and two large sports companies – Converse and Umbro. Having such huge sponsorship contracts with many of the world’s biggest athletes and sports teams, these huge profiles are simply another outlet for Nike to promote their products. Nike currently employs over 31,000 people

Nike is a brand which is extremely well known for their sort of administration and items that they offer as this can be fitted to the size clients need. They likewise do various things to have the capacity to address furthermore surpass the issues of their clients.

Nike is the leading and yet renowned supplier of athletic apparel and shoes. The company controls close to 33% of the global athletic shoe market (Dogiamis & Vijayashanker,2009).Nike was founded by Bill Power and Phil Knight in 1962 as a Blue Ribbon Support and then was later on renamed to Nike in the year 1968 (Patrow,2003).The company supplies very high quality product in close to 100 countries with major markets being located in the U.S,U,K, Asia Pacific as well as in the Americas. The company has managed to attain its lead and legendary position via the application of innovative and yet attractive product design which is backed by quality production as well as well crafted marketing strategies.

is a growth company. Over the last 10 years, we’ve more than doubled our revenue, and they have stated “we believe we’ll deliver $30 billion in revenue by FY15 and $36 billion by FY17.” Since we published our FY10/11 Sustainable Business Performance Summary, our overall employee base grew to approximately 48,000 at the end of FY13, an increase of 10,000 employees. We expect strong growth in Running, Basketball, Football, Men’s Training, Sportswear, Women’s Training and Direct to Consumer sales. As we look forward, we believe that sustainability is one of the key drivers that will catalyze innovation and lead us toward continued growth. NIKE, seeks to deliver shareholder value through sustainable growth. One of the ways we will achieve this goal is to find avenues to reach our long-term vision of decoupling profitable growth from constrained resources. The CEO shared that they are working to integrate sustainability into every aspect of our business. Our aim is to challenge, push and explore ways that change the game entirely for materials, design and manufacturing. We don’t grow just to get bigger. We grow to be better and do

Nike has totally changed the sports footwear and sportswear market. Nike's huge selection of merchandise consists of specialized workout equipment, footwear, clothing, accessories and sports components. Nike is among the world's biggest brands and a leader in the sportswear industry because of their advertising, innovative products and sponsorship of top teams and

Nike, Inc. is known worldwide for its exquisite line of footwear, apparel, equipment, and many other various athletic products. This company is the largest and most successful seller of footwear for people of all ages and all types of recreational, athletic and outside activities. Nike’s diversity in design and development has gained the company global popularity, selling its products to about 20,000 retailers in the United States and nearly 20 countries. Their main objective focuses on providing quality sportswear and equipment to people all around the world.

Nike was growing rapidly. Consumers enjoyed the quality of the shoes so much that the company decided to branch off and design sporting goods that would also be produced using oversea manufacturers. There are many positive and negative aspects to their

Nike as one of the most popular brand among sports always has gone a step forward in the pursuit of meeting the needs of its athletes. The high technology used in its products is something that can be seen in the performance of these products. Nike strives to take chances in innovation so that they can exceed limitations and do what was previously

To this point Nike has been able to resolve these issues and fight off most of the threats it has encountered. They will be able to do this as long as they maintain their strong management and leadership team, maintain their strong customer loyalty, maintain their dominant presence on social media and through e-commerce, continue to provide an innovative and a diverse range of products, and if their brand recognition and image remain high. If they can do all of this or “Just do it!” they will continue to be the world's largest suppliers of athletic shoes and apparel and a major manufacturer of sports

This Capstone paper will explore the challenges inside the business arena of superpower, Nike, Inc. (Nike). Statements and references within this paper are supported with information gained through extensive research of business journals, financial reports, and various other news sources. The author will describe business and marketing challenges inherent in the world of sportswear and sporting goods manufacturing and more specifically, some that Nike has directly faced and overcome. From a very humble beginning in 1964, Nike has grown into a worldwide multi-billion-dollar company that sets the bar as leader of the sportswear and athletic shoe industry (Forbes, 2016). This paper will examine how Nike has become the industry leader and most

Currently, Nike stand as a leading figure in producing high quality sports and fitness equipment and apparels. Bearing just a simple start of selling Japanese imported shoes from a station wagon has transformed

When Nike was founded technological advancement in communication was still very primitive. Nike will outsource shoe production with Japanese companies until the oil crisis of 1970 and the new labor which consequences lead to an increase in production cost. As a

Nike has seldom manufactured products own premises, except their air bladders. The shoes are manufactured through outsourcing and alliances with other companies. A successful company like Nike formed its organization on the customer values that have the MOST impact on the consumers mind – Design/R&D, Marketing and Distribution. Even though manufacturing is a vital function to perform, Nike realized that there were other ways to go about this function and thereby save both cost and maintain its focus on the critical customer value areas.

Nike Inc. is a worldwide company that deals with global marketing, and sales of footwear, equipment, accessories, and services. The company produces and sells both male and female sportswear of individuals between a wide range of ages, from infants to adults. Nike Inc. has a huge number of competitors in the sportswear market, however, it earns its own prominent position and stable market shares. As a market leader, Nike Inc. has more than seven hundred shops all over the world, and its business develops in more than forty-five countries. Most of Nike Inc.’s factories are situated in Southeast Asia, because of the cheaper labor. Moreover, as part of Nike’s marketing strategies, the company have ensured that they associate its brand with top athletes to attract many customers to buy their foot wears. Some of its recognized trademarks that involve high-profile athletes include the “Just Do It” and the most recognizable “Swoosh” logo.

Nike, Inc. has been the world’s leading innovator and provider in athletic footwear, apparel, equipment and accessories for 50 years. Their mission has been to bring inspiration and innovation to every athlete in the world; if you have a body, you are an athlete. Arguably one of the most innovative companies in the world, Nike has built its brand into an iconic world-class powerhouse that continues to dominate the market with no signs of slowing up. Nike’s marketing and advertising have been breakthrough, aspirational, and legendary over the years, featuring high-profile athletes and heroes.