Groupon: What Would You Do?

Groupon an American world wide E-commerce market place was launched in 2008. It connects millions of subscribers with local merchants by offer travel, goods, and services in more than 28 countries.

Groupon is a deal based business that brings customers discounted deals from the businesses. As a result of massive success and the growing competition, the business is faced with the option of either selling to Google or developing an effective marketing strategy for continuing its own. In the due context, the underlying report proposes a marketing plan for successfully dealing with the market challenges (Chatterjee, O”Keeffe, and Streiff, 2012).

Before Groupon was invested, there was company named The Point that was founded by Andrew Mason and it showed poorly which led failure. The purpose for The Point was to improve the online fundraising experience for businesses’ website but people were hesitant to contribute money to causes if they didn’t think the money would make a difference for the company but it failed due to not enough traffic into their website.

face mask could be something as simple as a sheet mask, cucumbers over the eyes, or natural remedies that are affordable.

Groupon is a real deal industry that operates within the Electronic commerce also referred to as e-commerce is a module of business that employs computer networks, namely the internet to trade and to sell and buy. At its essence it is an industry that uses technology and the internet to conduct business. Moreover, the e-commerce industry may employ online shopping where customers can use internet access to shop and trade between businesses or between customers and businesses. Groupon is a geographically diversified publicly traded company that operates based off of the ecommerce sale of the day model. This industry business model caters to customers shopping for deals and employs the means of using marketing, and cost saving strategies to entice potential clients by offering discounted coupons to potential clients for savings at various groups. There are discretionary concerns that are notably present for companies that operate in this industry, namely the fact that in a weak economic environment people are less likely to spend money on memberships at clubs and eating out at premier places.

They utilize flash advertisements on the internet and pop ups to push to as many people as possible as quickly as possible and make the name as widespread as they can. They market electronically versus paper advertisements to get the message out. Continuing to stay to the mission and providing the best deals possible makes Groupon surpass their competitors on every level. There have been attempts by yelp and Google to compete, both have closed those portions of their business. The only real competition that remain is a company backed by Amazon called LivingSocial. While they apply the same principals, they have yet to attain the vast consumer base or merchant base as

Groupon, a company that focus on marketing services, provided customer deeply discounted vouchers of products and services from local businesses all over the world. It is one of the fastest growing companies with a strong emphasis on leisure, entertainment and recreation services. This feature makes the demographic of customers concentrated on young, well-educated unmarried female who have fairly high annual income. Compared with the traditional advertising, Groupon act as the intermediate link between both customers and merchants. It provides cheaper and convenient services to help customers save money while enjoying various services. At the same time, it gives local business who are facing challenges of adopting new technologies and media

AllianceSupply.com is your one stop shop for all your business supplies needs under one roof. The convenience of having everything under one roof is what adds to the value. No matter what kind of supplies you need for your home, office or business, you can find everything at AllianceSupply.com. The company’s mission is to be the lowest cost business supply company in the US. They want to become the premier destination for people wanting to buy any kind of business supplies. They believe in saving time and money for the customers, which is one of their bets philosophies.

As Groupon is established in many countries of the world, a global strategy has to be pursued

Groupon is a deal-of-the-day website that is localized to major geographic markets worldwide. Launched in November 2008, the first market for Groupon was Chicago, followed soon thereafter by Boston, New York City, and Toronto. Groupon has over 50 million subscribers across 300 cities in more than 40 countries. The idea for Groupon was created by Andrew Mason who is currently the company’s CEO. [update]Groupon serves more than 150 markets in North America and 100 markets in Europe, Asia and South America and has amassed 60 million registered users. The growth in the future is likely to be at a slower pace, primarily because the company is already one of the largest in the local deals space.

I believe that Groupon has become successful for many different reasons. First of all, Groupon was the first to transport the traditional “Coupon clipping” to the online world. This opened many opportunities. It was something new, exciting to consumers that they hadn´t seen in this way. So Groupon had a first mover advantage even though they only connected already existing ideas and technologies in a new way. By being online Groupon could reach many, possibly millions, of people at once. This was a strong argument when Groupon talked to local merchants. As most of these merchants did not have an extensive marketing budget and were not necessarily familiar with new

With the internet technology, everyone can stay at home for online shopping. What’s more, if you can enjoy daily discounts with all the information, home delivery and 24-hours daily operation, that’s all can be found by buying Groupon. Groupon, the company has successfully captured millions of online consumers throughout the world. The marketing strategy of Groupon captures the consumer behavior. Consumer buying behavior, defined as... “The buying behavior of final consumers, individual and households who buy goods and services for personal”.Groupon consumers mainly responses to:

As we know, every area has own custom and it must have differences on tastes. Faced with this condition, Bread Talk which is a service oriented brand likely get more benefits from it. Diverse cultures require different goods. Bread Talk spares no effort on developing diversity of bread and cakes will attract more people to buy it. Then, Bread Talk offers the service of

TWOS is a planning tool used by managers to strategize and position their business in the order that assures sustained positive performance. TOWS is simply an inverted SWOT common used on analyzing performance and position of businesses. while SWOT begins with strength, weakness, opportunity and then threats faced by a business, TOWS matrix of business analysis begins with threats, opportunities, weaknesses then strengths faced by a business in that order. Under TOWS matrix of business analysis, threats and opportunities categorize as external environment factors that affect the business in particular ways (Koontz and Weihrich 112). Strengths and weaknesses usually categorize under internal environment that impact a business in particular ways.

Communication is essential to the success of organizations. Using different methods of communication can help the message resonate better with the intended recipients. Not delivering effective and efficient communication can cause employees to feel devalued, and as a result, impact the overall retention rates. We will discuss how when employees receive communication that is delivered in a manner easy to understand and retain they are more likely to be engaged because they feel as though they matter or can make a difference. With regards to globalization, it is important to consider the cultural differences that can impact an organization 's success. This includes recognizing religious holidays, how words translate in different cultures and understanding the six dimensions of national culture. Through research and personal observation Team Global One will review the importance of communication in globalization and the impacts it has within organizations.