Coco Cola

Coca-Cola has been known to cause several health issues such as diabetes, liver problems and heart disease. There has been scientific research that has proven how Coca-Cola effects the human body negatively. For example, a study shows exactly what happens to the human body after an hour of drinking coke.

For many years, the rest of the world has assumed that India’s governing body is a closed minded regime, avoiding outside investments almost entirely, especially consumer good. This was an obvious obstacle for both Coca-Cola and Pepsi Co. when contemplating entrance into this new market. Although Pepsi had not attempted to enter the market before 1986, Coke had been there many years before, since 1958 but was forced to leave, in 1977, as a result of political actions and policies. This is an obvious example of how political actions and policies can affect, and have affected, the market for soft drinks in India. Therefore, Coca-Cola’s relationship with the Indian government was tarnished, which made it harder for Coke to re-enter. Coca-Cola

Coca-Cola entered India in the year of 1967 but leave the country in 1977 cause of stressed of foreign exchange act. In 1993, Coca-Cola re-entered India after government approval due to the new liberalization policies in India. The foreign exchange act which prevented companies from keeping too much equity had been completely changed from that time. Coke's

John Stith Pemberton, a pharmacist and “cash-strapped morphine addict,” created Coca-Cola in 1886. He used a French wine called Vin Mariani as his product to replicate. Coca-Cola was different because it was water-based, not wine-based, and included kola nut, caffeine, coca leaf extract, and sugar. It was originally sold as a medicine, a “brain tonic” that “Cures Morphine and Opium Habits and Desire for Intoxicants.” Later broke and ill from his stomach problems and morphine addiction, Pemberton sold the patent to Coca-Cola to Asa Candler, who later officially created The Coca-Cola Company.

Coca cola has been accused of providing commercial waste to farmers to use as fertilizer. This has been faulted to have toxic substances . The management of Coca cola India has denied presence of toxins and termed the waste as safe.

The origin of Coca-Cola was based on a lot of trial and error. It had first started off as soda-water and functioned medicinally. It apparently had the ability to prevent/cure putrid fevers dysentery. As the drink evolved so did the function as well. The addition of coca leaves and kola nuts made the drink more invigorating due to its caffeine. Now its importance and second function came in July 1. 1886. That date marks the start of Prohibition, the drink served as an alternative to alcoholic drinks. Fast forward to 1938 after the changes in its medicinal function, distribution, ingredients, and more importantly its popularity. Coca-Cola’s importance was as a “sublimated essence of all America stands for…” this statement by veteran journalist William Allen White was said based on the fact that Coca-Cola was drank by men and women of all ages and classes, that was the drink’s

Sodium benzoate which arrived in Diet Coke was found to separate mitochondrial DNA in living yeast cells. Exploration distributed in 2007 for the British government's Food Standards Agency proposes that sodium benzoate is connected to hyperactive conduct and diminished knowledge in youngsters. In January 2008 sodium benzoate was removed from creation lines for Diet Coke sold in the UK. But it stays in other Coke items in the other part of the world.

Coca Cola’s first main weakness is that it is highly susceptible to any kind of negative publicity. Every kind of negative publicity can hurt the brand badly. Some years ago after traces of pesticides were found in the products of Coca Cola, it had hurt the brand really hard. Sales had dipped in various corners of the world apart from the criticism that flowed. Any such thing can hurt the popularity and sales of coca cola. However, Coca cola can overcome this weakness by being more transparent regarding the ingredients it uses in the production of its brands.

Referring to Coke Company, some countries have banned or heavily restricted the sale of their products, claiming that some Coke’s staple soft drinks are threatening public health and encouraging obesity which is not environmentally friendly. Multiple lawsuits alleging labor violations have also been lodged against Coca-Cola with accusations pertaining to child labor sweatshops and the denial of health care benefits to workers based on various forms of discrimination. In addition, Coca-Cola industry has witnessed a flood of new competitors introducing alternative brands to main stream soda brands and Coca-Cola has responded by introducing new beverage brands of its own. Coca-Cola has remained true to its commitment to provide quality, refreshing and satisfying products to consumers. In order to ensure each product maintains a high level of quality regardless of purchase location, Coca-Cola continues to keep its beverage recipes secret with

In a globally competitive environment Coca-Cola engaged in questionable conduct such as channel stuffing, falsifying marketing research, anti-trust issues, and racial discrimination to improve its sales revenues

One of the features that brought Coca-Cola to be as the King of beverage is the exclusive formula. Never before had people tasted fizzy drinks that not only did it bring the new wind to get away from old boring drinks but it also relieved the thirst in hot days. The original combination was rediscovered that to Ed Pilkington from The Guardian (Coca-Cola secret recipe revealed? It's real thing, says radio host, 2011), it comprised of ‘extract of coca leaves, caffeine, plenty of sugar (it specifies 30 unidentified units thought to be pounds), lime juice, vanilla and caramel’. Additionally, other vital ‘7x flavorings’ were also inserted, such as alcohol and six types of

It is difficult to find ways for such a powerful and well established company like Coca cola to improve and remain as a leader in the market. However, the company must continue its primary strategy which is reminding the people. The company should introduce a greater emphasis on ethics and morality. It should set industry standard for corporate responsibility by becoming more transparent to the public. The company should also do more about taking care of the environment as

Who would have known that Coca-Cola debut to the world was all because of a pharmacist? And just a touch of carbonation has truly made it a refreshing and an enjoyable carbonated soft drink. It is within “arms reach of desire” as former CEO Robert Woodruff notes. The Coca-Cola Company ultimately cares about its customers and prides itself into providing good citizenship. One of Coca-Cola’s largest international investors was India, from 1993 up until 2003, Coca-Cola invested more than US$1 billion into the country. In August of 2003, CEO of Coca-Cola India, Sanjiv Gupta came to a standstill where he had to further anticipate his next move for the company. The company faced a crisis where the Center for Science and Environment (CSE) issued a press release affirming that three samples of the 12 cold drink brands sold in and around Delhi containing pesticide residues were of Coca-Cola and PepsiCo brands.

The producers of coke discovered that their product was leading to constant weight gain due to its very high sugar content and they decided to create a diet alternative to their product. Diet Coke is sweetened with non-natural sweeteners such as aspartame. Aspartame has less calories than regular sugar but it is not as tasty. Aspartame is a very unsafe substance and according to many studies it has been found to cause cancer. Although the intentions of the Coca Cola Company were good, The Center for Science in the Public Interest’s (CSPI) Executive Director Michael F. Jacobson stated: “Aspartame has been found to cause cancer — leukemia, lymphoma, and other tumors—in laboratory animals, and it shouldn’t be in the food supply. We certainly want Coca-Cola to shift its product mix toward lower- and no-calorie drinks, but aspartame’s reputation isn’t worth rehabilitating with this propaganda campaign. The company would be better off phasing out its use of aspartame and accelerating its research into safer, natural sweeteners such as those extracted from the stevia plant”.2 In addition to the cancer scare, aspartame and other sweeteners in diet drinks have been found to stimulate appetites, increase peoples cravings for carbs, raise fat storage and even cause weight gain.

The company we have chosen is Coco Cola India. Coca-Cola India Private Limited re-launched Coca-Cola in 1993 after the opening up of the Indian economy to foreign investments in 1991. Since then its operations have grown rapidly through a model that supports bottling operations, both company owned as well as locally owned and includes over 7,000 Indian distributors and more than 1.3 million retailers. Today, their products are the leading brands in most beverage segments. The Coca-Cola Company’s brands in India include Coca-Cola, Fanta Orange, Fanta Apple, Limca, Sprite, Thums Up, Burn, Kinley, Maaza, Maaza Milky Delite, Minute Maid Pulpy Orange, Minute Maid Nimbu Fresh and Nestea Iced tea, the Georgia Gold range of teas and coffees and