Business Intelligence
Liberty University
Abstract
The purpose of this literature review is to provide an overall perspective to the workings of business intelligence in a corporate environment. With the onset of massive technological gains in the past decade the implementation of business intelligence has grown accordingly. In the workplace the demand for business process improvement, responsive reporting, cutting edge forecasting, and internal business customer relations has triggered a need for a unit that understands the business needs as well as the impact on company technology.
This review will focus on the various areas that business intelligence impacts in the
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For employees this data could be anything from human resource forms to vacation day requests. For customers the data could be products purchased, recorded marketing calls, website interaction as well as a host of other areas. In 2000 Deborah Rowe an article that centered on business trends pushing database management systems to greater growth. Rowe focuses on the data warehousing concept that has proved to meet a large majority of business needs in terms of information management. The focus of the article is to explain how progress is pushing for better and better systems for managing data. The article talks about how increasing competition has created a lean environment for data management. Companies that are complacent with their data are either failing or catching on to the need for better interaction and usage of their data. Rowe delves into the process of choosing these systems from a corporate perspective. The challenges presented by this type of implementation are rather glaring. These challenges include upfront cost, long term cost, and mismanagement of data. If a company chooses to implement a product that its employees don’t understand correctly the effects can be devastating on the business. Hiring knowledgeable employees to manage and implement the product is essential to long term success. With all of these hurdles of implementing a
Information – business intelligence – is no longer the exclusive domain of IT or research departments. From marketing and finance to management and operations, intelligence is applied strategically throughout the enterprise. And professionals who know how to gather and leverage it are the ones who will lead organizations, control decisions, and be relied upon to steer their companies.
According to Berson and Dubov (2011), there are four typical categories of drivers that explain the need for data management: Business Development, Sales and Marketing; Customer Service; Risk, Privacy, Compliance and Control; and Operational
The theme of this book is how businesses in today’s world use ever-improving technology to collect data, convert it into information and business intelligence, and combine this information and intelligence with the knowledge of the workers to help make the best decisions they possibly can for the benefit of the company and the customers. Throughout the book, there are discussions on the different ways that technology can help a business with this process. When going into detail about the various information systems, this book also brings into
One of the main functions of any business is to be able to use data to leverage a strategic competitive advantage. The use of relational databases is a necessity for contemporary organizations; however, data warehousing has become a strategic priority due to the enormous amounts of data that must be analyzed along with the varying sources from which data comes. Company gathers data by using Web analytics and operational systems, we must design a solution overview that incorporates data warehousing. The executive team needs to be clear about what data warehousing can provide the company.
Personal data should be processed fairly and lawfully, this can be achieved by asking the employees to use their information, on the employment contract.
The primary test business insights appearances are assembling the vital information about the business. The key for get-together information is computerizing the methodology.
With the amount of information and moving data, the development and use of these systems is imperative to stay ahead, innovative, and secure as a company. With such an overload of different information it would be nearly impossible for an individual to organize or recognize different patterns that a developed system can. Although, wise people are needed in order to create and develop them and without their knowledge and insight the systems can never be created successfully in the first place. People, information, and information systems are all an important parts of the puzzle to analyze data and create new management information systems that enable new ways to stay ahead of
In detail, a strong resistance will come from some of the operating companies that already have “their own small-scale business intelligence applications in place”. These companies may not see any valid reason or advantage to switch and implement a new software system. Furthermore, another obstacle that SYSCO might confront will be the objection from the existing managers and IT experts averse and incapable of using a new software with different functions. Moreover, the forthcoming implementation time of the BI software proposed by the Assistant Vice President of Technology and Applications Twila Day might raise doubts and concerns among management as well as
Ever since modern technology has been developed so much in advanced, companies running their businesses has been exceptional with the use of newer updated information technology systems. Essentially it has been a more efficient and productive tool improving businesses significantly with advanced IT with the cost a less amount of spending’s and employers. Companies should be able to recognize that better data management and the analytics has been the key factor to sharpening the business wisely allowing it to grow with more potential in skillset and mindset such a making s smart decisions t, fast in solving and efficient in producing. For instance, Business activity and work
2. Business intelligence: Delivers synchronized, business-critical data in a variety of diagnostic tools to view market trends and build relationships that help facilitate timely decision making (Microsoft Dynamics NAV, 2011).
This report is an analysis of business intelligence systems currently available to our business. As an introduction, I will address in general terms why we need to purchase a business intelligence system and how it will aid our business. Then I will discuss several applications in detail, paying particular attention to the information and analysis capabilities of each, and the hardware and software required for each. Finally, I will conclude with a short evaluation of the products discussed and offer a recommendation as to the best application for our business. I will pay particular attention to IBM, Microsoft, SAP, and Oracle.
Computer Information Systems (CIS) have forever altered the way in which organizations conduct business. No longer is commerce managed through clunky and expensive paper-based transactions. The advantage of this archaic process, though, was that it allowed corporations to store their documents in secure locations under tight lock & key. Today however, these cabinets have been replaced with database systems. Database systems are the modern version of filing cabinets, which house the vast data transacted by corporations.
Twila Day left the meeting excited, but also a little nervous. Her Technology and Applications Group had just been given approval by the Director’s Council of SYSCO to proceed with a company- wide deployment of business intelligence (BI) software. The effort was intended to help SYSCO, the largest food distributor in North America, make better use of the information generated by its operations and serve its customers better. The Director’s Council, a group of senior managers with substantial power and influence, had been impressed enough by the results of a
when data will be used, Data users are working with the data in their daily jobs.
This paper illustrates the concept of Business Intelligence as a stored knowledge of the company that can be developed and organized for better and effective decision making process. It synthesizes the concept of business intelligence and introduces the BI information system software that can harness all the needed information and data for decision makers. This process is placed in the context of mid size companies in Saudi Arabia for them to gain competitive advantage.