chapter 3 homework 3 (2)

Give written answer with explanation and conclusion  Bubble Skin-care is planning to enter the Malaysian market in 2024.   Elaborate on the application of the concepts below in order to market Bubble Skin-Care products to Malaysian market. a. Stimulus generalization b. Stimulus discrimination c. Just Noticeable Difference (J.N.D) d. Brand Personification

What is cultural branding? Identify and explain the three step model for cultural branding: 1.Map the cultural orthodoxy 2.Locate the cultural opportunity 3.Identify and diffuse the new ideology

describe how launching a new product into different nations with different economic, political, and cultural environments could affect the firm's marketing decisions. Please provide at least two specific considerations for the firm and a rationale.  Please do not provide chat GPT response

Explain how marketing is changing with new technologies such as virtual reality. Do you think such new technologies should be used for Converse's newly launched Thermo-Boots? Why or why not? Please no plagiarism.

1) Integrated Marketing Communication- Upon learning the importance of Push and Pull marketing in developing a good and effective IMC system, discuss briefly what you can observe with the marketing and positioning of the following brand: a) BT21 Thank you for answering :)

According to Deutsche Post DHL-Decision Support for Local Brand Investments, What are some of the challenges Deutsche Post DHL may face as it sekks to implement the new tool word-wide? How do these challenges change the job of the local marketing managers?

What is Marketing Myopia and what cause market myopia? Why a business suffers from marketing myopia? How can it be avoided? What causes of marketing myopia? And which concept leads to marketing myopia? What is a marketing Myopia strategy?

What are your thoughts on the use of children’s online games to disguise marketing to them? Do you consider this practice to be ethical or unethical? Link is listed below https://www.nytimes.com/2011/04/21/business/21marketing.html

What is the brand positioning of the iPhone? Provide the point of difference and the point of partity of the iPhone to other competitors  2.Apple encourages customers to buy the iPhone more. Discuss about the factors impact consumer behaviour that Apple uses

1- Answer the following question:• Choose one of the brands that have been affected and becamemore active during the current world situation with the spreadof Covid 19 pandemic.• Explain how their marketing functions have evolved duringthis health Pandemic?• Reflect on their CSR initiatives.• Consider their digital media activities.• Consider all different marketing concepts covered in CH-5 thatare related to their marketing activities during this Pandemic.

Many cosmetics company advertise their products with glamorous models as agents. The implicit message is to create an association between their products and beauty in minds of consumers and projecting beautiful models as more successful. This trend has put many psychologically weak people under stress. Do you think it is ethical to portray beauty as the only outcome of cosmetic products? What reasons other than glamor can be used in advertisements for attracting people for buying and using cosmetics?

Discuss how electric car adoption could possibly be influenced in the Singapore market. With Nissan LEAF as an example, use some selected concepts you have learned in class – such as diffusion of innovations, categories of innovations, adoption process, diffusion rate, factors affecting innovation, and adoptions of innovation over time – to illustrate your answer.

1 https://www.bartleby.com/essay/Marketing-Strategy-Of-BMW-FC3Y569QYCG

Analyse and evaluate the marketing strategies and orientations used by the C&C Cola USA to develop its retro brand and communicate with the target market ?

Fusion is a new generation perfume with mesmerizing fragrance. It is extremely popular among elites’ circles in developed countries. Presently, it is available in 150ml, 180ml, and 200-ml premium packaging. Now Fusion wants to extend to Muslim countries like UAE, Saudi Arabia, Pakistan, Turkey, and the Middle East. Muslim countries in general, do not like perfumes with alcoholic contents for religious reasons. It is also likely that Fusion will face resistance from customers due to its high ethanol (Alcohol) contents. You have been hired as Marketing Manager to expand Fusion in Pakistan. What changes do you think Fusion should make in Product (and its package) to make this good product acceptable in Pakistan? Fusion is a very expensive product that will be hard to buy for the people in Pakistan. What changes do you think should be brought in 4P’s to make it affordable for customers? (Caution: lowering prices may signal poor quality) There are other similar perfumes available in the…

Fusion is a new generation perfume with mesmerizing fragrance. It is extremely popular among elites’ circles in developed countries. Presently, it is available in 150ml, 180ml, and 200-ml premium packaging. Now Fusion wants to extend to Muslim countries like UAE, Saudi Arabia, Pakistan, Turkey, and the Middle East. Muslim countries in general, do not like perfumes with alcoholic contents for religious reasons. It is also likely that Fusion will face resistance from customers due to its high ethanol (Alcohol) contents. You have been hired as Marketing Manager to expand Fusion in Pakistan. What changes do you think Fusion should make in Product (and its package) to make this good product acceptable in Pakistan? Fusion is a very expensive product that will be hard to buy for the people in Pakistan. What changes do you think should be brought in 4P’s to make it affordable for customers? (Caution: lowering prices may signal poor quality) There are other similar perfumes available in the…

Answer the following: 1. If you were a florist, what positioning strategy would you use? Why? Discuss the trade- off associated with it. 2. What is meant by the term “other customers” and why is their influence so much greater for services compared to goods? 3. Why do consumers of service perceive higher levels of risk associated with their purchase compared to goods purchase. 4. What are the marketing challenges that arose as a result of the intangibility of services? Discuss in detail.

1. Explain why certain products, such as Coca-cola, manage to appeal to a wide range of market segments while other products cannot seem to.

The Evolution of Marketing Philosophy History.png Use the words in the table below to complete the four paragraphs. sell data growth research push advertising oriented customized consumers value Production orientation eraIn the beginning of the Industrial Revolution, which started in the late 1800s, companies were production 1. _______. They believed that the best way to compete was by reducing production costs. Henry Ford’s production line made the automobile cheap and affordable for just about everyone in America. Companies thought that good products would 2. _______ themselves. This era lasted until the 1920s, when production-capacity3. _______ began to outpace demand growth and new strategies were called for. There are companies that still focus on production as the way to compete.Selling orientation eraFrom the 1920s until after World War II, companies tended to be selling oriented. They believed it was necessary to push their products by heavily emphasizing 4. _______ and…

Marketing Questions - describe, How would a firm design and execute a successful marketing campaign for a new product in an oversaturated market with a limited budget, while also overcoming negative brand associations from a previous failed product launch?

1. What trends in product variations/choices have you seen recently in marketing? provide one example. 2. How do you think companies want their customers to perceive their brand’s value or product design, and which method of promotion is well received by the general public? 3.    Do they cater to a wide range of population in their target market? Explain