521 RP1 Dialectical Journal Entry

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School

University of Houston *

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Course

521

Subject

Marketing

Date

Apr 3, 2024

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docx

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9

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Dialectical Journal Entry Format A dialectical journal is a reflection tool that allows you to become more familiar with examining sources, identifying important passages or quotes, questioning claims, and digesting new information. This structure helps to facilitate your ability to understand new and important information while also recording your reactions, connections, and observations as you assimilate new learning. Using the passages and content from the Youtube videos and LinkedIn Learning courses, record the pertinent information in the journal table below. You should have at least 16 entries or commentaries, 8 quotes and 8 responses to the quotes (1 quote and 1 commentary each) in the table, but feel free to add more boxes as necessary to enhance your own learning. Please type You may your responses and save into the format below. Insure you reference the material by name of the video, a citation, and or text chapter and page. I must be able to find the exact information you use. PLEASE NOTE, YOU MUST COMPLETE THE ENTIRE LINKEDIN COURSE TO GET FULL CREDIT. You will receive points in the gradebook that confirms you completed the course. Videos required Why businesses fail? https://www.youtube.com/watch?v=wNO-2fq1gqc Steve Jobs - Business strategy. Start with your customer and work backwards to a product or service https://www.youtube.com/watch?v=48j493tfO-o The One Thing You need to Create Value - Advice from Steve Jobs and Bill Gates https://www.youtube.com/watch?v=juc9KvqTVIc Why Starbucks failed? Australia https://www.youtube.com/watch?v=_FGUkxn5kZQ LinkedIn Learning Marketing Foundations: Value Proposition Development Differentiation and unique value Marketing: Customer Segmentation Target market essentials Key grading instrument items (pts) See rubric for content feedback -3 max per question Missing citations/references per question Missing textbook citation -2 Missing outside citation -1 Missing Entry numbers, each entry -1
Not including separate question ea. -2 No reference page -5 Each question (40-80 words per answer) -2 Questions and numbering not included/ea. -2 Missing the cover page -5 SHORT ANSWER, PAPER, and ASSIGNMENT RUBRIC The rubric below serves as a guide for evaluating written papers and projects for this course. Expectations/ Components Exceeds Expectations A Meets Expectations B/C Performs below Expectations D/F Assignment of Information Concise, clear, logical organization of ideas Precise selection and presentation of information Assignment is focused, unified, flowing Assignment gives clear direction to reader Ideas generally organized Congruent selection and presentation of information Assignment is structured Presentation of ideas can be tracked by reader Little or no organizational scheme Tangential/irrelevant selection and Assignment of information Presentation confusing, rambling Presentation style requires multiple readings by reader Evidence of Understanding Identifies key central issues and underlying assumptions for the topic Presents diverse perspectives on topic Presents clear personal perspective on topic Integrates resources in seamless support of expressed views Identifies key issues central to topic Presents more than one perspective on topic Expresses views relevant to topic Uses appropriate resources and/or experiences to support expressed views Limited identification or articulation of issues central to topic Fails to identify or identifies one perspective on topic Expressed views are vague or cursory Limited or inappropriate use of resources and/or experiences Depth of Commentary Synthesis and evaluation of topic Forms patterns & structure from diverse topical elements Appraises and presents the most effective explanation Creates new point of view from expressed opinions Application and analysis of topic Applies topical elements to specific situations Deconstructs topic into component parts; recognizes logical fallacies in reasoning Draws conclusions about identified issues and expressed opinions Recall and comprehension of topical knowledge Rote Assignment of facts about topic Describes/explains selected topical elements Conclusions are absent or superficially drawn with little expression of
own views Evidence of Understanding (textbook(s) and at least 1 additional sources must be used or are required for every question or section. Quotes, Paraphrased Arguments, Specific Facts or Claims in Content Your Reactions Corresponding to the Quoted or Paraphrased Material EXAMPLE: It’s Not Hard Work; It’s Heart Work Video For a majority of practicing teachers, lack of preparation in and exposure to fundamentally sound culturally responsive practices within their teacher preparation programs or in-service professional development endeavors have left them ill-equipped with a conceptual understanding of this essential framework (Gay 2010; Kea and Trent 2013) EXAMPLE: Students don’t want to show their culture because they may be made fun of by their peers.
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