mkt 605 milestone three

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Southern New Hampshire University *

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Marketing

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Apr 3, 2024

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MILESTONE THREE: DESIGNING COMMUNICATIONS FOR DIFFERENT MEDIUMS Milestone Three: Designing Communications for Different Mediums Jordan Sadler MKT 605 Dr. Papoulias

MILESTONE THREE: DESIGNING COMMUNICATIONS FOR DIFFERENT MEDIUMS Different Types of Communication There are several different types of communication which can be broken up into a few different categories: verbal communication, non-verbal communication, written communication, and visual communication. Verbal communication occurs when we engage in speaking with others and it is where we listen to a person with the purpose of understanding their meaning. It can be face-to-face, over the phone, or through different mediums like Zoom or Skype. Verbal communication can be in informal or formal settings, but regardless of the setting, it’s not just about the words that are spoken, it’s also about the complexity of the words and how we string them together to create the message that we want to convey while speaking (Willkomm, 2018). An effective form of verbal communication is storytelling, which has shown to be an important function for businesses. When businesses engage in verbal communication through storytelling, it helps them to construct meaning for the business. Storytelling can be used to reinforce a businesses culture and help clarify key values (University of Minnesota Libraries, 2015). Non-verbal communication refers to what we do while we speak to others, and it is where we observe a person's behaviors while they speak to determine their meaning. What we say while communicating is important, but what we don’t say can often be even more important. Non- verbal communication includes things like facial expressions, tone of voice, posture, eye contact, and hand movements. Research shows that around 55% of in-person communication comes from non-verbal cues like the ones we just mentioned. Facial expressions are important when communicating because we often convey our emotions through our face. A change in facial expression can completely change the message that is being given. Body language is also important when communicating because people pay attention to how our body reacts when speaking. A person’s body language should match the words that are being spoken, otherwise it

MILESTONE THREE: DESIGNING COMMUNICATIONS FOR DIFFERENT MEDIUMS is easy for the message to be misconstrued. To be effective when communicating, it is important to align your non-verbal cues with the words that are being spoken (University of Minnesota Libraries, 2015). Written communication refers to printed messages that can come in the form of emails, letters, social media postings, and more. The goal of written communication is to provide information in a clear and concise manner. Unlike verbal communication which takes place in real time, written communication can take place over a longer period of time. Written communication is also often read by many people. Verbal communication is typically a one-to- one communication style, whereas written communication is often one-to-many where the message can be given to many people in written format. When using written communication, it is important to write well because poor writing skills can often lead to confusion and take away from the message that is trying to be conveyed. Visual communication refers to the things that we see on television, social media, advertisements, and more. We are a visual society, and we rely heavily on visual messages. The visuals that we see are meant to convey meaning and communicate a certain message, so it is important to be aware of what message is being conveyed with the visuals that are being used, especially in business (University of Minnesota Libraries, 2015). Mediums of Communication Communication can take place across a variety of different mediums. The more traditional mediums for communication include things like television, radio, print, direct mail, and telephone. And since the rise of the digital age, we've been introduced to more mediums like social media, email, search engine marketing, and mobile marketing. In order to select the correct medium, a business must be aware of who their target audience is and what mediums

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