RESEARCH ASSIGNMENT
.docx
keyboard_arrow_up
School
Trent University *
*We aren’t endorsed by this school
Course
2080H
Subject
Marketing
Date
Apr 3, 2024
Type
docx
Pages
9
Uploaded by ChefEmu3045 on coursehero.com
RESEARCH ASSIGNMENT ADMN 2080H I have chosen this “Customer satisfaction and feedback” topic for my survey. Companies may discover areas where they thrive and places where they fall short by measuring client satisfaction and feedback. This information may assist businesses in making educated decisions and taking action to enhance their goods, services, and overall performance. Consumers that are satisfied are more likely to become loyal consumers. A corporation may customise its offers and services to develop deeper, long-term connections with its client base by knowing the elements that lead to customer satisfaction. Customer satisfaction research allows businesses to compare their performance to that of their competitors. It enables them to find areas where they may outperform competitors and achieve a market competitive edge. Customer feedback may give useful insights for product and service improvement. Companies can utilise this data to develop or improve solutions that better fit the requirements and preferences of their customers. Research assists organisations in determining where they stand in the market in terms of customer satisfaction and how their target audience perceives them. This data is critical for branding and positioning efforts. Customer feedback can
help steer product development initiatives. Companies may modify their offers to better fit the requirements and expectations of their customers, boosting their chances of market success. Companies may make educated decisions regarding pricing strategies and revenue optimisation by knowing what consumers are ready to pay and what they consider a fair price for products or services. Customer feedback insights may
help organisations interact successfully with their target audience and create a compelling value offer. According to the lecture that good question involves 5 points: Be clear , neither to broad nor to narrow, may knowledgeable , related to theory, should be researchable And I would like to do this questionnaire on this topic.
“Help us improve.”
The question "Help us improve" can be used in market research to gather input from consumers, potential customers, or the target market.
To collect client feedback for the goal of ongoing improvement.
To improve the customer experience, emphasise that the organisation cherishes customer feedback.
Understanding how to improve customer service, support, or user experience.
Market positioning is the process of gathering feedback on how to better position a company or brand in the market. Trying to figure out how to outperform competition.
The method used for this question
. A quantitative approach to research is a systematic and structured method of data collecting and analysis that draws objective findings from numerical data and statistical methodologies. This method is frequently used to address research concerns that need measurement, quantification, and statistical validation. A quantitative study starts with a clear research aim or hypothesis that can be investigated and assessed with numerical data.
Quantitative: Include rating scale inquiries to assess client satisfaction and particular components
of the product or service. For example, you may ask consumers to assess their happiness with various areas on a scale of 1 to 5.
Open-Ended Question: An open-ended question is a form of question that is commonly used in surveys, interviews, and research to allow respondents to offer a full and unfettered response in their own words. Unlike closed-ended questions, which provide a set of pre-set answer alternatives (e.g., multiple-choice or yes/no questions), open-ended questions do not. They elicit lengthy and complete replies, offering richer and more nuanced insights into the respondent's point of view. Respondents can express their views and ideas without being constrained by established answer selections, allowing for a wide range of surprising replies.
Research Design Section
: Surveys are an effective tool for gathering input from a big and diverse set of respondents. This is extremely useful for gathering feedback from many customers or stakeholders.
Surveys guarantee that each responder is asked the same set of queries, which is necessary for standardised data collecting and analysis. It enables accurate comparisons and analyses of trends.
Surveys are an effective way to acquire a significant amount of data. The obtained data is quite simple to analyse, making it useful for decision-making and growth strategy. Surveys give a
standardised framework for gathering feedback in a methodical manner. This organisation assists
in the identification of trends, issues of concern, and chances for improvement.
Surveys are less expensive than other approaches such as in-depth focus groups and interviews. Charts, graphs, and tables can be used to visualise and present survey data, making it simpler to explain findings to stakeholders. The survey approach is ideal for this since it enables systematic
data collecting, analysis, and the creation of actionable insights for change. It also shows your dedication to customer or stakeholder satisfaction and constant improvement of their experience.
In the framework of my research on "Help Us Improve," let us develop an example of independent and dependent variables.
Independent Variable:
Number of Improvement Suggestions (NIS)
Dependent Variable:
Customer Satisfaction Rating (CSR)
Relationship Between Variables:
As the percentage of improvement suggestions (NIS) supplied by consumers grows, so will the customer satisfaction rating (CSR). In other words, if consumers make more ideas for improvement, their overall happiness with a given good or service is likely to improve.
If I receive many improvement ideas, it indicates that "Help Us Improve" feedback mechanism is
being used actively by consumers. As a result, their customer satisfaction ratings are likely to be higher showing a favourable association.
This fictitious connection shows how an increase in the number of improvement ideas (independent variable) is related to improved customer satisfaction ratings (dependent variable). This type of study can assist you in understanding the influence of customer comments and ideas
on overall satisfaction, offering useful insights for future development efforts. To put my survey's
independent variable (number of improvement suggestions) and dependent variable (customer satisfaction rating) into action.
Your preview ends here
Eager to read complete document? Join bartleby learn and gain access to the full version
- Access to all documents
- Unlimited textbook solutions
- 24/7 expert homework help
Related Questions
Hi can you help me with the following task about health better/healthcare-related please:
Discuss the various e-commerce payment systems (online credit card, alternative payment systems, mobile payment systems, social/mobile payment systems, digital cash/virtual currencies) in relation to your e-commerce proposal related to health better/ healthcare. Select two options that you feel best suit your startup related to health better/ healthcare and justify those(below) choices
Organize your healthcare/health better proposal in the following sections
Name of the startup, proposal section (Mobile Options, Payment Systems, Security Threats, Make-or-Buy, Marketing Plan) relation to health better
Resources – List the sources researched for this section of the proposal. Ensure that the resources are also properly cited in the body of the work. relation to health better
arrow_forward
Your city is planning to open its new town hall and courthouse in six months. A big celebration is being planned. You have been asked to market the event, for maximum exposure and citizen participation. You have been told that a press kit is necessary, but that you should seek other marketing avenues as well.
1. What items may you include in your press kit?
2. What details must you include in your press release?
3. What other community assets may you solicit to support the marketing program?
arrow_forward
Primarily, we want you to examine the branding strategies of our competitors. This report will function as a brand audit that allows us to examine our competitors’ strengths, weaknesses, customer expectations, and our own relative position in the market.
These details form the basis of the main branding elements. I met with our CEO, Shanice Watts, and she wanted me to emphasize the following eight categories we would like you to analyze in your report about our two biggest competitors:
brand personality
brand image
brand identity
brand differentiation
brand positioning
brand communication
brand loyalty
brand equity (including financial equity)
Slate’s executive teams are really looking forward to your report. Thanks for helping us with this.
arrow_forward
Managers must understand their aims to strengthen customer relations.CRM objectives should have four parallels.
arrow_forward
Marketing a product to college student makes graduates eager and relatively affluent consumers still looking to establish their brand loyalty. Marketing to college students early on gives you a head start against competitors to build trust and loyalty with the affluent, eager and loyal graduate consumer group.
If an expert were going to advise a marketing organization on marketing a product to college students:
How to collect data to determine how best to market products to college students ?
What information technology services would be needed ?
And what types of data should the organization collect to ensure the correct products are offered?
arrow_forward
for the sport product i selected Indian cricket team for the Marketing Plan.
Please address the following items in this section of the assignment:
1.What type if image would you like to create for the sport product or service?
2.What type of advertising do you recommend for your sport product or service?
3.Are there any specific promotions you suggest for the sport product or service?
4.Finally, but perhaps most importantly, what unique aspects of your promotion objectives will influence the purchasing behavior of consumers?
arrow_forward
based on case titled “Housing.Com: Marketing A Service Offering ” .What segment should Housing.com concentrate on to gain the market share? How should it deal with conflicting interests of the buyer and seller segment?
arrow_forward
How can CRM (Customer Relationship Management) systems effectively manage customer interactions and data to improve customer satisfaction and increase sales for businesses in various industries, and what are some of the most common challenges faced when implementing CRM systems?
arrow_forward
Apply the 4 P's of marketing to the sport product or service selected (Indian Cricket Team)
Address the following items in this section of the assignment:
Product: Explain the sport product or service to be marketed.
Price: Identify the cost of the sport product or service as compared to its competition.
Place: Describe how the product or service will be distributed to consumers.
Promotion: Recommend how you will make consumers aware of the product or service.
arrow_forward
Advanced Marketing PlanAdvanced : Part IThroughout this course, you will compile a comprehensive marketing plan using one of the product/service scenarios listed below. (Note: You will use the same scenario throughout the course.) This scenario will be the basis of your start-up company and will be the catalyst for the three parts of the marketing plan that you will compose in Units II (Part I), IV (Part II), and VII (Part III). The company that you choose to submit a marketing plan for is a fictional start-up company (not an existing company).Scenarios for your start-up company are explained below. (Note that these descriptions are basic, and you will need to be creative and develop the business idea/model for your selected scenario.) Scenarios for your start-up company are explained below. (Note that these descriptions are basic, and you will need to be creative and develop the business idea/model for your selected scenario.)Scenario #1Travel Supreme is a start-up travel organization…
arrow_forward
Each part of the marketing plan is essential and valuable for marketers or managers developing a new product or creating a company. From a marketing point of view, the marketing plan contains much information regarding the company's activities, such as product, price, promotion, and distribution strategies. Thus, all marketing strategies are effective executions of the plan.
What information do you think you need to include in a marketing plan as a product or price or promotion, or distribution strategy? Select one of the elements of the marketing mix and provide your explanation. Support your statements with business facts by using support materials. Cite any additional sources you use.
Implementing the marketing mix
arrow_forward
The tactics associated with a customer relationship management (CRM) strategy vary from stage to stage in relationship development. Evaluate the extent to which your organization’s CRM tactics align with its CRM goals and each relationship stage. Propose modifications an organization should follow in its CRM efforts to improve its effectiveness in maintaining and improving customer relationships.
arrow_forward
In Class, 10–25 Minutes for Teams Assume that you are a marketing consultant employed by a large retail chain that offers consumers products in a number of brick-and-mortar stores and online. The retail organization wishes to increase its loyal customer base by engaging customers through interaction opportunities on social networks. develop a list of at least 10 specific social network activities that will work together to increase customer engagement
arrow_forward
marketing reserch is the systematic and objective identification, collection, analysis, dissemination, and use of information for the purpose of assisting management in decision making related to the identification and solution of problems (and opportunities) in marketing.
1) true
2) false
arrow_forward
Rita has set up a company to manufacture and market GPS tracking systems for cross country runners who like to go on trails in uninhabited areas. A GPS could help if someone gets lost while running on these types of trails. Rita is trying to figure out which approach she will use to bring awareness to her product. She is also trying to understand who her customer would be. She has decided a sales orientation would be best suited for her new product.
Questions
What are important considerations for and against using a sales orientation approach? In your answer discuss what a sales orientation is and why it might or might not work for Rita.
Which orientation do you think would best be suited for this type of product and why? (Explain how this chosen orientation would be beneficial for this business.)
arrow_forward
Customer Discovery
Watch this video
How to get your first 10 customers?
https://youtu.be/WAXLTG9n7Kw
Your first 10 customers are actual people or organizations whom you think will use your product or service. This step is crucial because if you cannot identify real people or organizations who will serve as your first 10 target customers, this means that you don’t understand your customer segments.
arrow_forward
How does marketing automation in CRM software help businesses streamline their marketing campaigns and target audiences effectively?
arrow_forward
What are the benefits of using artificial intelligence and machine learning algorithms in CRM systems, and how can these technologies be leveraged to improve customer engagement, increase sales, and optimize marketing campaigns?
arrow_forward
Market analysis offers managers insights into the interrelationships of firms, consumers, and products so that they may understand and predict consumers’ (possibly competitors) response to their actions.
Critically explain four (4) reasons for correctly defining a market.
Critically evaluate four (4) critical dimensions of market analysis in the marketing planning process.
Apply real marketing examples from specialty coffee chains to both your answers.
arrow_forward
Discuss the key components of a CRM system and how they contribute to improving customer relationships. Give an example of how a specific company uses CRM to enhance customer satisfaction.
arrow_forward
Model Assumptions and Resultant Outcomes
The AD-AS and AE models you have used have different underlying assumptions.
Outline the major underlying difference(s) between the two models.
Briefly discuss and illustrate how the how the difference(s) in the model assumptions impact the degree of the potential impact on the economy. Use the AD-AS Model and provide ONE diagram to illustrate the potential difference in outcomes depending on the assumptions made. (Hint - consider the assumptions underlying the AE model - what SRAS curve reflects this?)
200 Word Maximum
arrow_forward
Each student needs to produce a written report to analyse the current marketing activities of a brand and to provide suggestions for their next marketing activities Students are expected to apply the relevant knowledge in analysing/assessing how the marketers try to utilize external and internal factor in order to influence consumers via their marketing activities and formulating new marketing activities to benefit the brand.
Students are required to:
Describe the current marketing activities of a focal brand
Identify the intended objectives of the marketing activities to the target market, in
terms of ‘internal’ and ‘external’ factors
Assess the outcomes of the marketing activities on consumer responses
Set the objectives of the new marketing strategy
Recommend three marketing activities to the brand (One of recommended activities
should be related to digital media such as social media)
Include Appendix for the key examples of the marketing activities (This section does…
arrow_forward
Keeya group of industries is a biscuit making company that is expanding by increasing its products visibility. The company has hired a Marketing Manager who will be primarily responsible to help Keeya market on various online and off line platforms and improve its brand name. You have been assigned the responsibility to identify the important knowledge, skills and abilities that this marketing manager should have. Explain which level of TNA would be suitable in the current situation and how would you go about doing it.
arrow_forward
To provide education on investment knowledge and skills for people in Hong Kong, the Hang Seng University of Hong Kong (HSUHK) will offer investment classes in 2022. Write up a marketing plan for this new service. The budget for offering this new service is HK$10 million.
Make sure you have included the following parts in your marketing plan:
Background of HSUHK
Description of the new service
SWOT analysis
Marketing objectives
Target market
Marketing mix strategy (7Ps) (You should include a service blueprint when you mention “process”.)
Budget
Control
arrow_forward
"MY BUYER PERSONA"
In this activity, you are going to create a BUYER PERSONA for
Apple Inc. A buyer persona sample question is provided
below for you to follow.
A buyer persona is a description of a semi-fictional
character that represents an ideal customer for a certain
business. It is a detailed summary of the characteristics,
qualities, and habits of a person who is part of the target
market.
arrow_forward
Can You Sell Customer Information[1]
When customers buy products through an online company, they leave a lot of information behind, including their name and address and the types of products they have viewed while browsing. Partner companies often approach businesses to buy this type of data to find out more about customers’ purchasing patterns. But is it right to sell customer information? And even if it is not sold, should it even be used in house?
David Hennessey, professor of marketing at Babson College, believes that using consumer information is a privacy and fairness issue if not a legal one, certainly because, in most cases, people believe they are making purchases anonymously or are somehow otherwise protected.
Hennessey suggests that companies unsure about their right to sell customer data should consult the company’s code of ethics to determine how much information can be used internally and externally. He adds that the company could create its own policy to set standards…
arrow_forward
As a marketing consultant, a prospective business man has approach you to advise him on his intention of venturing into the market with a new product.
1. Explain to him the approaches he can consider
2. Analyze the factors that need to be consider for each approach.
3. Illustrate to him the potential stages of the market his product needs to survive to be successful on the market.
arrow_forward
PHAUCH insurance aims to achieve market leadership in the insurance industry by providing excellent service delivery and superior customer experience for its customers and generating profits by means of customer satisfaction. Demonstrate in your report to Management how PHAUCH insurance can formulate a set of marketing tools to pursue its marketing objectives in the target market.
arrow_forward
Examine a scenario where the head of sales for a luxury automotive brand is stepping into a new market renowned for its discerning and affluent clientele. This market is teeming with well-established competitors, each offering a diverse array of high-end vehicles and bespoke services.
The head of sales is confronted with a formidable challenge: to craft a nuanced personal selling strategy that not only distinguishes their brand from competitors but also cultivates enduring relationships with potential buyers. In this fiercely competitive environment, how can the head of sales leverage the power of data analytics, sophisticated CRM systems, and cutting-edge technology to tailor the sales process according to individual preferences and lifestyle choices?
arrow_forward
Your company needs to improve on their CRM system.Explain how your company can effectively apply the activities and tools of a Customer Relationship Management (CRM) system so that relationships with their customers can improve.
arrow_forward
SEE MORE QUESTIONS
Recommended textbooks for you
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning
Related Questions
- Hi can you help me with the following task about health better/healthcare-related please: Discuss the various e-commerce payment systems (online credit card, alternative payment systems, mobile payment systems, social/mobile payment systems, digital cash/virtual currencies) in relation to your e-commerce proposal related to health better/ healthcare. Select two options that you feel best suit your startup related to health better/ healthcare and justify those(below) choices Organize your healthcare/health better proposal in the following sections Name of the startup, proposal section (Mobile Options, Payment Systems, Security Threats, Make-or-Buy, Marketing Plan) relation to health better Resources – List the sources researched for this section of the proposal. Ensure that the resources are also properly cited in the body of the work. relation to health betterarrow_forwardYour city is planning to open its new town hall and courthouse in six months. A big celebration is being planned. You have been asked to market the event, for maximum exposure and citizen participation. You have been told that a press kit is necessary, but that you should seek other marketing avenues as well. 1. What items may you include in your press kit? 2. What details must you include in your press release? 3. What other community assets may you solicit to support the marketing program?arrow_forwardPrimarily, we want you to examine the branding strategies of our competitors. This report will function as a brand audit that allows us to examine our competitors’ strengths, weaknesses, customer expectations, and our own relative position in the market. These details form the basis of the main branding elements. I met with our CEO, Shanice Watts, and she wanted me to emphasize the following eight categories we would like you to analyze in your report about our two biggest competitors: brand personality brand image brand identity brand differentiation brand positioning brand communication brand loyalty brand equity (including financial equity) Slate’s executive teams are really looking forward to your report. Thanks for helping us with this.arrow_forward
- Managers must understand their aims to strengthen customer relations.CRM objectives should have four parallels.arrow_forwardMarketing a product to college student makes graduates eager and relatively affluent consumers still looking to establish their brand loyalty. Marketing to college students early on gives you a head start against competitors to build trust and loyalty with the affluent, eager and loyal graduate consumer group. If an expert were going to advise a marketing organization on marketing a product to college students: How to collect data to determine how best to market products to college students ? What information technology services would be needed ? And what types of data should the organization collect to ensure the correct products are offered?arrow_forwardfor the sport product i selected Indian cricket team for the Marketing Plan. Please address the following items in this section of the assignment: 1.What type if image would you like to create for the sport product or service? 2.What type of advertising do you recommend for your sport product or service? 3.Are there any specific promotions you suggest for the sport product or service? 4.Finally, but perhaps most importantly, what unique aspects of your promotion objectives will influence the purchasing behavior of consumers?arrow_forward
- based on case titled “Housing.Com: Marketing A Service Offering ” .What segment should Housing.com concentrate on to gain the market share? How should it deal with conflicting interests of the buyer and seller segment?arrow_forwardHow can CRM (Customer Relationship Management) systems effectively manage customer interactions and data to improve customer satisfaction and increase sales for businesses in various industries, and what are some of the most common challenges faced when implementing CRM systems?arrow_forwardApply the 4 P's of marketing to the sport product or service selected (Indian Cricket Team) Address the following items in this section of the assignment: Product: Explain the sport product or service to be marketed. Price: Identify the cost of the sport product or service as compared to its competition. Place: Describe how the product or service will be distributed to consumers. Promotion: Recommend how you will make consumers aware of the product or service.arrow_forward
- Advanced Marketing PlanAdvanced : Part IThroughout this course, you will compile a comprehensive marketing plan using one of the product/service scenarios listed below. (Note: You will use the same scenario throughout the course.) This scenario will be the basis of your start-up company and will be the catalyst for the three parts of the marketing plan that you will compose in Units II (Part I), IV (Part II), and VII (Part III). The company that you choose to submit a marketing plan for is a fictional start-up company (not an existing company).Scenarios for your start-up company are explained below. (Note that these descriptions are basic, and you will need to be creative and develop the business idea/model for your selected scenario.) Scenarios for your start-up company are explained below. (Note that these descriptions are basic, and you will need to be creative and develop the business idea/model for your selected scenario.)Scenario #1Travel Supreme is a start-up travel organization…arrow_forwardEach part of the marketing plan is essential and valuable for marketers or managers developing a new product or creating a company. From a marketing point of view, the marketing plan contains much information regarding the company's activities, such as product, price, promotion, and distribution strategies. Thus, all marketing strategies are effective executions of the plan. What information do you think you need to include in a marketing plan as a product or price or promotion, or distribution strategy? Select one of the elements of the marketing mix and provide your explanation. Support your statements with business facts by using support materials. Cite any additional sources you use. Implementing the marketing mixarrow_forwardThe tactics associated with a customer relationship management (CRM) strategy vary from stage to stage in relationship development. Evaluate the extent to which your organization’s CRM tactics align with its CRM goals and each relationship stage. Propose modifications an organization should follow in its CRM efforts to improve its effectiveness in maintaining and improving customer relationships.arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you
- Principles Of MarketingMarketingISBN:9780134492513Author:Kotler, Philip, Armstrong, Gary (gary M.)Publisher:Pearson Higher Education,MarketingMarketingISBN:9781259924040Author:Roger A. Kerin, Steven W. HartleyPublisher:McGraw-Hill EducationFoundations of Business (MindTap Course List)MarketingISBN:9781337386920Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage Learning
- Marketing: An Introduction (13th Edition)MarketingISBN:9780134149530Author:Gary Armstrong, Philip KotlerPublisher:PEARSONContemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning