MKT 3053 T-Test HW

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The University of Oklahoma *

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3053

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Marketing

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Apr 3, 2024

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MKT 3053 T-test Assignment Use the REVISED data (on Canvas) to complete this assignment using SPSS. Your team should turn in 2 files: an SPSS output file and a Word “Template” file describing the results. Due date is posted on Canvas. 1. Is there a significant difference (p ≤ .05) between men and women and: a. Serial returner (scale) - Reject null hypothesis and accept alternate hypothesis. Yes there is a significant difference b. Financial stress (scale) - Reject null hypothesis and accept alternate hypothesis. Yes there is a significant difference c. Conflict (scale) - Accept null hypothesis and reject alternate hypothesis. No there is no significant difference d. Deception (scale) - Accept null hypothesis and reject alternate hypothesis. No there is no significant difference e. Hoarding (scale) - Accept null hypothesis and reject alternate hypothesis. No there is no significant difference f. The level of shopping addiction? (modified compulsive index scale) - Reject null hypothesis and accept alternate hypothesis. Yes there is a significant difference g. Shopping enjoyment (scale) - Reject null hypothesis and accept alternate hypothesis. Yes there is a significant difference h. Emptiness (single item) - Reject null hypothesis and accept alternate hypothesis. Yes there is a significant difference i. Selfishness (scale) - Reject null hypothesis and accept alternate hypothesis. Yes there is a significant difference 2. Is there a significant difference (p ≤ .05) between those who are (aren’t) shopping addicted and: a. Serial returner (scale) - Reject null hypothesis and accept alternate hypothesis. Yes there is a significant difference b. Financial stress (scale) - Reject null hypothesis and accept alternate hypothesis. Yes there is a significant difference c. Conflict (scale) - Reject null hypothesis and accept alternate hypothesis. Yes there is a significant difference d. Deception (scale) - Reject null hypothesis and accept alternate hypothesis. Yes there is a significant difference e. Hoarding (scale) - Reject null hypothesis and accept alternate hypothesis. Yes there is a significant difference
f. Shopping enjoyment (scale) - Reject null hypothesis and accept alternate hypothesis. Yes there is a significant difference g. Emptiness (single item) - Reject null hypothesis and accept alternate hypothesis. Yes there is a significant difference h. Selfishness (scale) - Reject null hypothesis and accept alternate hypothesis. Yes there is a significant difference 3. Is there a significant difference (p ≤ .05) between the average response on the conflict scale and the deception scale? Reject null hypothesis and accept alternate hypothesis. Yes there is a significant difference 4. Is there a significant difference (p ≤ .05) between the average response on the hoarding scale and the deception scale? Reject null hypothesis and accept alternate hypothesis. Yes there is a significant difference 5. Do people have shopping regret? (p ≤ .05) No people do not have a shopping addiction. People typically disagree
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