W#2 FLIP Sampling Techniques -- Version A
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W#2 FLIP Sampling Techniques -- Version A
In order to measure customer sentiment about mall hours, Stephanie the
stats intern was sent out into the mall to collect some data. She walked to
central food court and then asked some short survey questions to the first
25 patrons who passed by her station.
Which statistical sampling technique best describes her methodology?
a.
cluster sampling
b.
convenience sampling
c.
judgment sampling
d.
network sampling
e.
quota sampling
f.
simple random sample
g.
snowball sampling
h.
stratified sampling
i.
systematic sampling
In order to measure customer sentiment about mall security, Steven the
stats intern was assigned to collect some data. He contacted the marketing
offices of the five main or anchor department stores. They in turn randomly
selected 100 patrons from their store loyalty programs to be included in the
sampling which would be conducted by e-mail, with incentives for
completion.
Which statistical sampling technique best describes his methodology?
a.
cluster sampling
b.
convenience sampling
c.
judgment sampling
d.
network sampling
e.
quota sampling
f.
simple random sample
g.
snowball sampling
h.
stratified sampling
i.
systematic sampling
In order to measure mall loyalty club members' sentiment about mall
restroom cleanliness, Stephanie the stats intern runs a computer program
that selects every 100th e-mail from the list of all mall loyalty club members.
Which statistical sampling technique best describes her methodology?
a.
cluster sampling
b.
convenience sampling
c.
judgment sampling
d.
network sampling
e.
quota sampling
f.
simple random sample
g.
snowball sampling
h.
stratified sampling
i.
systematic sampling
In order to measure customer sentiment among mall loyalty members with
regard to mall promotional programs, Steven the stats intern was assigned
to collect some data. He used demographic data to collect contact
information on female and male patrons in various demographic
(racial/ethnic/nationality) groups in various percentages, but not equally so.
(A senior manager later told Steven to disregard this approach since it has
historically been deemed inferior or insufficient.)
Which statistical sampling technique best describes his methodology?
a.
cluster sampling
b.
convenience sampling
c.
judgment sampling
d.
network sampling
e.
quota sampling
f.
simple random sample
g.
snowball sampling
h.
stratified sampling
i.
systematic sampling
In order to measure sentiments regarding special holiday programming
targeted towards families of cancer survivors, Stephanie the stats intern
contacted several local cancer clinics to speak with family counselors there.
These counselors then were asked to provide additional contacts for others,
such as care providers and other advocates. These names would only
have
been located by referral, and those included had a common characteristic,
namely involvement with the care for families of cancer survivors.
Which statistical sampling technique best describes her methodology?
a.
cluster sampling
b.
convenience sampling
c.
judgment sampling
d.
network sampling
e.
quota sampling
f.
simple random sample
g.
snowball sampling
h.
stratified sampling
i.
systematic sampling
In order to measure preferences among mall loyalty rewards members
towards the five main or anchor department stores, Steven the stats intern
was assigned to collect some data. He sorted the membership according to
age, from teens to octogenarians, and then randomly selected 50 from
mutually exclusive age category to respond to an e-mail question about the
stores.
Which statistical sampling technique best describes his methodology?
a.
cluster sampling
b.
convenience sampling
c.
judgment sampling
d.
network sampling
e.
quota sampling
f.
simple random sample
g.
snowball sampling
h.
stratified sampling
i.
systematic sampling
In order to measure customer sentiment about mall handicapped access,
Stephanie the stats intern developed a post card mailer sent out to
addresses in the local community that were randomly selected by a
computer software program. Recipients were asked to respond online and
were rewarded with a mall coupon for doing so.
Which statistical sampling technique best describes her methodology?
a.
cluster sampling
b.
convenience sampling
c.
judgment sampling
d.
network sampling
e.
quota sampling
f.
simple random sample
g.
snowball sampling
h.
stratified sampling
i.
systematic sampling
In order to measure patron reactions to potential promotional coupon
programs among the mall's most loyal customers, Steven the stats intern
was assigned to collect some data. He emailed a selection of the most
frequent customers as identified by the managers of a number of boutique
shops and smaller stores in the mall. These managers are experts on their
regular customers.
Which statistical sampling technique best describes his methodology?
a.
cluster sampling
b.
convenience sampling
c.
judgment sampling
d.
network sampling
e.
quota sampling
f.
simple random sample
g.
snowball sampling
h.
stratified sampling
i.
systematic sampling
In order to measure customer sentiment about mall decorations, Stephanie
the stats intern developed a three-part coupon. She had staff members
distribute these cards randomly through the mail at various times and
locations. The recipient check how she or he felt about the decorations,
used the coupon in a store, but then gave the other two parts to two
friends, family, colleagues or acquaintances to use online in a similar way,
generating two additional leads each time. With this approach, there are
only limited commonalities among the participants, just that they have met.
The sample does grow somewhat exponentially.
Which statistical sampling technique best describes her methodology?
a.
cluster sampling
b.
convenience sampling
c.
judgment sampling
d.
network sampling
e.
quota sampling
f.
simple random sample
g.
snowball sampling
h.
stratified sampling
i.
systematic sampling
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