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Artifact: Marketing Plan for Zomato's 10-Minute Delivery Service
Jennifer Lopez Falcon
American Public University Prof. Kennedy Kelechi Halams
BUSN696
March 10, 2024
Origin, Course, and Purpose:
I created this project for my marketing management class. My instructor gave me a thorough assignment that involved researching and developing a marketing strategy for a real-world business that was experiencing a strategic obstacle. Zomato, a prominent participant in the meal delivery sector, presented a compelling case study because of its audacious plan to launch a 10-
minute delivery service. This artifact provided a means of applying the theoretical knowledge and analytical abilities acquired during the program to the creation of a strategic marketing strategy that tackles the potential, problems, and moral dilemmas related to Zomato's new service.
Changes for Improvement:
I've reviewed the artifact and made a few adjustments to improve its efficacy and quality. First, to guarantee coherence and clarity throughout the paper, I have improved the wording. To make the text easier to read, I have also fixed any spelling and grammatical mistakes. Where appropriate, I have also added more recent market data and insights to the study to make it stronger. In addition, I have elaborated on several areas to offer a more thorough comprehension of Zomato's competitive environment, target market demographics, and marketing strategies. Finally, to conform to modern standards and industry best practices, I have reaffirmed the ethical
concerns and CSR programs. The overall goal of these modifications is to raise the artifact's bar for quality and relevance in the realm of marketing strategy.
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Bb Week 3 - Marketing Module 3 - X
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