JOUR 1001 Paper 1

1. People are always discussing about 'New Media'. Briefly explain, what is 'New Media'?.

Converse must be aware of trends that impact on the future of marketing communications. 1 - Discus four marketing communications trends, relevant to the Converse All Star sneaker.

Explain the following: 1. Using social media platforms is a requisite to a person’s meaningful engagement with world 2. The information revolution has made the world a better place 3. Facebook be held accountable for the spread of “fake news”

Explains it correctly Q)How is business communication different from academic communication?

First, an important factor in choosing the best communication channel is its media richness. What does this concept meant, why it is useful to manager and briefly state how technology has contributed in increasing the media richness? By giving a real or imaginary example of communication that you have involved (example company/your superior with you or you with subordinate) state the communication channel that has been used and comment the suitability of the channel base on your understanding of the concept of ‘media richness Second, a marketing department of a company employs people from at least five countries with significantly different cultures. You friend as a new manager of the department is concerned that communication problems might exist among these employees, but your friend doesn’t know what problems would occur. Identify and explain to your friend two communication barriers that might occur due to cultural differences among employees.

In the age of information, the role of mass communication and media cannot be overstated. Media platforms, ranging from traditional outlets like newspapers and television to modern digital channels, shape public opinion, influence societal trends, and serve as watchdogs for accountability. The power of media to disseminate information quickly makes it a potent force, but it also raises questions about objectivity, bias, and the responsible delivery of news. The evolving media landscape, with the rise of citizen journalism and social media as alternative information sources, introduces both opportunities and challenges. How can societies strike a balance between the freedom of the press and the need for accurate, unbiased reporting, ensuring that the public receives reliable information in an era marked by the rapid dissemination of news through various channels?

use practical and real examples to explain   8   Some would see digital media primarily as a means of advertising and selling products. If you had a home furniture company, what would the opportunities for digital marketing be? Give at least three examples.

Using Integrated Marketing Communication theories and frameworks, and also using additional secondary research to support your response:   Discuss the opportunities and challenges in integrated marketing communication when the artificial intelligence (AI) becomes a popular channel between companies and consumers.   Provide recommendations for companies to leverage on this trend in IMC.

Effective public relations functions can also promote your organisation, help communicateduring a crisis or defend its reputation from attacks people make on it in the media. Criticallyexamine the functions of public relations and how Tesla can integrate it to anticipate any badmedia backlash v

3. As the Managing Director of Banglalink Digital Communication Limited, how you wouldlike to develop an effective communications to the targeted group of customers?Mullins' Seven Domains Model helps you explore the impact of seven key factors – or"domains" – on your planned venture. Explain these domains with a relevant example.

1. Why would a firm develop an advantage in switching from Promotion to Communication in the marketing mix? a. The Communications approach gives the marketer more control over the message content and delivery. b. The Communications approach favors social media and online messaging instead of using traditional promotion vehicles. c. The Communication approach enhances effectiveness of the message instead of efficiency of delivery and execution. d. The Communications approach means fewer messages delivered more frequently   2. All of the following relate to managing exchanges with customers EXCEPT: a. development of a significant social media presence. b. communicating with customers. c. creating offerings. d. delivering offerings to customers.   3. What is the general rule for how many segments to focus on at a time? a. Companies should focus on the most attractive segment. b. Companies should focus on the three most attractive segments. c. Companies should focus on all segments for…

What are the ways that social media differs from traditional Mass Communication? (Select 4 correct answers).   A. It's filter then publish   B. It's many to many   C. Social production is in the hands of individuals   D. It's one to many   E. Gate keepers are no longer in charge of information   F. It's publish then filter

Which is the two communication methods/tools (media) that will reach your target audience by gender, age, lifestyle, and income for the Kellogg's Cereal.

Read the case study below and answer the questions that follow. The changes in the media landscape are due not only to the development of new media but also to the repurposing of traditional media. Youth, and adults too, are watching television differently from the way they did in previous decades. They are watching more programs online, recording more programs to watch later, and often using a second screen while they are watching so that they can comment on a show, avoid advertising, or stay in contact with other people. No longer are they watching a series like Pretty Little Liars or Gossip Girl when it is scheduled to air. Now they watch the program when they feel like it, and sometimes for hours at a stretch by “binge viewing” with streaming services such as Netflix or Apple TV, on their television, tablet, or smartphone. And although most teens are still interested in the news, more than adults sometimes think, watching the evening news on TV and buying the (paper) newspaper is a…

Diffusion is the process by which the acceptance of an innovation (a new product, new service, new idea, or new practice) is spread by communication (mass media, salespeople, or informal conversations) to members of a social system (a target market) over time. a) Discuss the four basic elements of the diffusion process; b) Identify a product, service, or style that recently was adopted by you and/or some of your friends. Identify what type of innovation it is and describe its diffusion process Up to this point in time. What are the characteristics of people who adopted it first? What type of people did not adopt it? What features of the product, service, or style are Likely to determine its eventual success or failure?

16- Which one of the following is an offline and passive communication tool? a. Advertising b. Mobile Marketing c. Email d. Personal Selling

chapter 9 - multimedia storytelling in strategic communications what makes an effective strategy to push a brand visually on multiple platforms?   In the book "Multimedia Storytelling for Digital Communicators in a Multiplatform World" by Seth Gitner, What are the three types of communications strategies Gitner discusses? Provide a definition, and an example that illustrates each type (the example should be one of your own, and not taken from the text). The examples should be materials you found online - provide a link to each example.

One of the most iconic soft drinks manufacturers in the world, Coca-Cola has a brand which is recognized throughout the globe. Now, 130 years since its founding, the company has products in more than 200 countries, and sell around 1.7 million products a day. The brand is so well recognized that it is important for the business to communicate effectively with customers, in a continual battle to stay relevant and boost its performance for both customers and the public.As with most companies that have been around for more than a hundred years, Coca-Cola has tried and rejected a number of different ways of reaching out to their customers. In the fast paced world of the Internet, big companies are repeatedly finding themselves outpaced by smaller businesses that are more able to quickly adapt to changing demands. Coca-Cola realized that they needed to be more adaptable, and to be able to scale their business up and down according to the demands of individual customers – in this case final…

One of the most iconic soft drinks manufacturers in the world, Coca-Cola has a brand which is recognized throughout the globe. Now, 130 years since its founding, the company has products in more than 200 countries, and sell around 1.7 million products a day. The brand is so well recognized that it is important for the business to communicate effectively with customers, in a continual battle to stay relevant and boost its performance for both customers and the public.As with most companies that have been around for more than a hundred years, Coca-Cola has tried and rejected a number of different ways of reaching out to their customers. In the fast paced world of the Internet, big companies are repeatedly finding themselves outpaced by smailer businesses that are more able to quickly adapt to changing demands. Coca-Cola realized that they needed to be more adaptable, and to be able to scale their business up and down according to the demands of individual customers in this case final…

User generated contentIn recent years, technological development has created the opportunity for us consumers to become co-creators to an increasing extent in the media landscape through what is called user-generated content (UGC). Select one or more options: Platforms for social media today are mainly dependent on UGC UGC has created opportunities for other types of business models to emerge. To reach the media noise of today, UGC must be professionally done.

____________ is paid communication to promote a product, service, brand or cause through the media. Define the right word for this meaning and bring an example.IMC stands for _____________? Bring an example/case study where IMC was used. _____________is the process of planning and executing the concepts, pricing, promotion, and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational objectives. Define the right word for this meaning and bring an example.

1 What is Word of Mouth as component of Integrated Marketing Communication? 2. What is the value of Word of Mouth as a component of Integrated Marketing Communication? Please include resources.