BSBMKG541_Assessment Task 3
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Assessment Task 3: Presentation – Evaluate and Report Marketing Opportunities T
ASK
SUMMARY
:
This assessment task requires you to evaluate each of the marketing opportunities you identified in
Assessment Task 2 and present the information for discussion and approval to the managing director
(your assessor) and the management team (two other participants).
W
HAT
DO
I NEED
IN
ORDER
TO
COMPLETE
THIS
ASSESSMENT
?
Access to a computer with Microsoft Office or similar program
Access to the Internet for research
Meeting space
Access to at least two other class participants.
W
HAT
DO
I HAVE
TO
SUBMIT
?
Email:
Confirming outcome of management meeting
Power point Presentation or Digital Presentation (Video or any other presentation media)
Updated report and presentation slides.
WHAT
DO
I NEED
TO
DO
IF
I GET
SOMETHING
WRONG
?
If your assessors see that you have not demonstrated the required techniques/skills, you will be
given the opportunity to do the task again. Your assessor will discuss the details for resubmission
with you. I
NSTRUCTIONS
:
Read the information below and complete the activities that follow.
Your Managing Director has agreed to table your identified marketing opportunities for the
Management Team's consideration for the coming year's Marketing Plan. You are required to
prepare a business case outlining the business operations that need to be modified and a list of
resources to ensure the viability of your marketing opportunities. The Managing Director has also
asked you to include an assurance that the company's current customer base will not be forgotten
about.
You will present your marketing opportunities report and the business case at the next
Management meeting where the team will discuss and agree on the order of priority and the
viability of the opportunities. 1
Prepare a professionally presented and error free presentation addressing the following:
The opportunities as determined in your report from Assessment 2, and the analysis and
evaluation of their viability
The changes that would need to be made to current operations in order to take
advantage of the opportunities Assessment 3 BSBMKG541 Student Assessment Guide v1.0 1
An outline of additional resources that will be required for each of the viable marketing
opportunities. For example, if additional staff are needed, how many or if there are
additional costs, what are they and what is the amount
Recommended strategies to ensure that the quality of service to existing customers is not
affected by changes made as a result of implementing the new marketing opportunities. 2
Your assessor will arrange a meeting with at least two other participants that will play the role of
the Management team. Once you know who your participants are you should provide each
person a copy of your report and your business case so that they are prepared for the meeting. 3
Prepare your presentation. You will have 10 minutes to present so your information has to be
brief but clear and to the point. You will need to tell the team the reasons that you have selected
the marketing opportunities order of priority and brief details of your business case. The
management team will discuss the information and either accept your order of priority and
business case or suggest changes.
4
Attend the meeting with at least two management team members (students) and the Managing
Director (your assessor).
During your presentation your assessor will be evaluating your presentation (using the
observation checklist provided in the next page) and you will need to demonstrate effective
communication skills including:
presenting your ideas clearly and concisely and in language appropriate for the audience
asking questions to find out your team’s views
responding to questions
active listening skills.
5
Following the meeting, consider any feedback from the team and amend your report and or
business case.
6
Submit your final report and presentation slides to your Managing Director (your assessor) and
send an email confirming the outcome of the management meeting. Answer:
Email:
To
: Managing Director
Subject : Report Australian Cherry Industry
Dear Sir/Madam,
Based on our previous meeting about marketing opportunity. Here is my personal list of potential marketing opportunities that are possible to increase and grow our company. I have made the meeting outcome summary. Here is my personal list of potential marketing opportunities that are possible to increase and grow our company. Below is my list of potential marketing opportunities;
Membership Growth
Sponsorships Assessment 3 BSBMKG541 Student Assessment Guide v1.0 2
Business Alliances
Because in this generation, the digital world is important for the growth of the company. I empower
you to consider and giver permission for my original idea, which could make our company grow
bigger. Please acknowledge the attaches file. Thank you
Yours Faithfully,
Project Management Team, Ricky Widjaya
Revised Report
Overview
The PFG was initiated in 2003, as the “Hume Whittlesea Food Manufactures Cluster”, with
the involvement of Hume City Council, City of Whittlesea, Victorian State Government, local food manufacturers and industry. Now it has grown considerably that the business has becoming diverse. PFG has built strong relationship with government body, food manufacturers and international buyers, food and services providers. Objectives PFG objective is to provides valuable network for food manufacturers and strategies to develop business further locally or internationally
Forward Action Plan
To provide a productive, valuable network for food manufacturers in the Plenty Region. We will achieve this by:
Developing Synergies and Networking
Identifying and Reducing costs
Utilising our regions resources
Representing PFG Locally, Nationally and Internationally
Sharing Experiences and Learning
Assessment 3 BSBMKG541 Student Assessment Guide v1.0 3
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