Dig Deep2
.docx
keyboard_arrow_up
School
Georgia State University *
*We aren’t endorsed by this school
Course
3010
Subject
Marketing
Date
Apr 27, 2024
Type
docx
Pages
2
Uploaded by korallundstedt on coursehero.com
Kora Lundstedt
Ed Rigdon
Marketing Metrics 16 Sep 2023
Dig Deeper Reflection #2
Question: Think about the investment that you have made toward earning your degree at Georgia
State. You have invested time, money, and effort in the past, and you will invest more in the future before you graduate. Do you expect to “break even” on your degree program at Georgia State? Why or why not? How would your answer have been different at the very beginning of your Georgia State degree program?
Since the beginning of my Georgia State degree program, honoring my personal goal of graduating debt free has been considered one of my most important priorities. So far, through scholarships and federal financial aid, I was able to maintain that standard. There was a time where I lost my HOPE scholarship, due to academical struggles and a tight work schedule. Fortunately, I earned it back by improving my GPA. Although I am technically “in debt” compared to my initial condition at the start, I predict that the knowledge and extra pocket money I save will end up becoming more valuable, and place me in at an advantaged position. I have not borrowed any money in loans so far, however, I have noted that my decision to work part-time jobs contributes to that reason. One could argue that my investment in work outside of school has affected my ability to dedicate extra time and effort to school. It is difficult to measure
what I could or could not have done better in order to set myself up for the best chance at the
highest result and lowest risk. All in all, by the time I graduate I will expect to “breakeven” and potentially “gain” more than the time and efforts originally invested in.
Your preview ends here
Eager to read complete document? Join bartleby learn and gain access to the full version
- Access to all documents
- Unlimited textbook solutions
- 24/7 expert homework help
Related Questions
Mention a business opportunity and illustrate how do you identify it (is it a trend, solving a problem or market gaps or it is combined between different ways).
arrow_forward
Answer the questions below as it relates to Targeting by Decile Grid: The Market Basket consists of the top 5 companies in the 3D printer business. In Q4 2019, the total number of 3D printers sold within the Market Basket was 10,000. Your company sold 2,000 printers which represent a 20% Market Share of this Market Basket. Assume that the Marketing Department has determined it will focus its efforts on 1,000 target accounts (customers) Using your knowledge of Targeting by Decile (3 Rows of 10 Columns (boxes) each):
Title the first row AND complete the 10 columns in this row
Title the second row AND complete the 10 columns in this row
Title the third row AND complete the 10 columns in this row (the information in these 10 columns is NOT known with specific certainty but make it DIRECTIONALLY CORRECT)
arrow_forward
In this week’s topic, the chapter covered customer loyalty and how it weaves into the 8 Ps marketing mix. To practice this concept, select your favorite vacation spot. Select 2 Ps from the 8 Ps marketing mix. For each, identify and briefly describe one marketing strategy idea that would support a marketing campaign for your favorite vacation spot.
Brainstorm 1 to 2 ways you can promote customer loyalty and encourage tourists to return.
arrow_forward
Scenario: You have a small start-up management consulting business in your own local market. Your feasibility analysis indicates that you have several struggling small businesses that are opportunities in your community. At present there are no other consulting businesses with which you would compete. You want to target this market segment to build your consulting business.
Discuss what kind of marketing strategy would you use for your consulting business and why? What market segmentation would you use? What would your implementation plan be?
You want to inspire your consulting team to implement your marketing strategy. What leadership style and kind of power would you use to influence them? Explain.
Note:-
Do not provide handwritten solution. Maintain accuracy and quality in your answer. Take care of plagiarism.
Answer completely.
You will get up vote for sure.
arrow_forward
Discoverin g market potential is a key reason for conducting marketing research. Following the completion of the study, the organization must carefully assess its potential and choose which markets to penetrate. Once on the market, it must provide sales projections based on predicted demand". Discuss the statement.
arrow_forward
Q3. WHAT ARE THE 4 CHARACTERISTICS OF A HIGH PERFORMANCE BUSINESS?
Q4. WHAT IS MARKETING SEGMENTATION? MARKET TARGETING? MARKET DIFFERENTIATION? MARKET POSITIONING?
Q5. WHAT ARE THE 4 P'S AND THE 4 CS IN DEVELOPING AN INTEGRATED MARKETING MIX?
arrow_forward
write Each variable in the table below has a corresponding indicator (measurement) from the literature?
Nb: independent variable:awareness,convenience and benifit, transection mode of online,preventive management
dependent variable: cybercrime, development of ecommerce
arrow_forward
You are a marketing consultant for UnderArmour (https://www.underarmour.de/en-de/) in the DACH Region. Before giving strategic advice, you need to gather data and relevant information about the company ́srunning category. To do so, please collect and evaluate the current marketing mix of the company ́s running product category in the DACH Region.
Explain Product, Price, Promotion, Place, Consumers/Target segments, Unique selling points
(200-250 words total)
arrow_forward
Market Segmentation & Targeting for Walmart
What problem does your product or service solve? Describe the total market for your solution: Who are potential customers? Which segment does this marketing plan focus on, and why? Why do you believe this segment will offer growth and profit opportunities?
arrow_forward
Model Assumptions and Resultant Outcomes
The AD-AS and AE models you have used have different underlying assumptions.
Outline the major underlying difference(s) between the two models.
Briefly discuss and illustrate how the how the difference(s) in the model assumptions impact the degree of the potential impact on the economy. Use the AD-AS Model and provide ONE diagram to illustrate the potential difference in outcomes depending on the assumptions made. (Hint - consider the assumptions underlying the AE model - what SRAS curve reflects this?)
200 Word Maximum
arrow_forward
For the Ring secutiry device, choose one growth strategy for this product: market penetration, product development, market development, and diversification. Provide reasons for your choice and how the company can achieve these objectives.
arrow_forward
Answer this question
1. What is the Target Marketing of A transparent Solar Panel Company? What are the characteristics of the target market? Identify demographic (age, gender, education, income), geographic, psychographic (consumer-based interests and activities) and, behavioral (usage, buying habits) characteristics. How big is the market? Identify growth potential How will customers be identified?
arrow_forward
What are the marketing strategies that you can used of the event in traditional games such as chinese garter, sipa. Include Internal marketing act. and external marketing activities that will promote the event. Atleast 5 each
arrow_forward
What distinguishes differentiation from segmentation? For each of the following companies, indicate which (if either) of segmentation and differentiation apply to the firm's strategy: Harley (2000s), Coke, Walmart (1980s), Economist, Dell (1990s).
arrow_forward
You are the Marketing Director for Newsday, Long Island’s newspaper. Newsday publishes both print and online editions. The newspaper industry and company have been struggling over the past two decades with newsstand sales, subscriptions, and advertising revenues on the decline. What are some marketing strategies that might stem the decline and possibly turn it around? What specific market segments would you target and why?
arrow_forward
What is the significance of the Herfindahl-Hirschman Index (HHI) in measuring market concentration and competition within an industry?
arrow_forward
Marketing Plan
In this group assignment, you will be required to develop a comprehensive marketing plan for the
launch of a new banking product or service within your community or country. The goal is to
showcase your understanding of marketing concepts, strategic thinking, and teamwork while
addressing the specific challenges and opportunities of introducing a financial offering in a real-
world context.
Task: Your team will create a detailed marketing plan for the new bank product or service. Your
plan should cover all essential aspects of marketing strategy and implementation, and it should be
well-supported by relevant research and analysis.
Assignment Guidelines:
1. Product/Service Selection : Choose a specific banking product or service to focus on.
Explain why you believe this product or service is needed in your community/country and
how it aligns with current market trends and demands.
2. Market Analysis: Conduct a thorough analysis of your target market. Define the target…
arrow_forward
Do the following:
1. What is the target market of ascorbic acid vitamin C?
2. SWOT ANALYSIS of ascorbic acid vitamin C
arrow_forward
1 what's market typologies?
2 what's market theories?
3 References to the above questions
arrow_forward
what is PepsiCo Situation Analysis?
arrow_forward
Q2. How can B&D increase the probability that the consumer will buy its new small appliance products? What are the success-factors (activities) associated with effective marketing your group can think of. List & explain each. Pls Answer the Question from Below Context :
Black and Decker, a noted marketer of products for the do-it-yourself market, acquired the General Electric Company’s small home appliancebusiness in 1985 for $300 million. B&D had enjoyed a 50 percent market share in the worldwide market for power tools, but the recession of the early 1980s and competition, especially from the Japanese, forced changes in manufacturing and marketing at B&D and led to the GE acquisition. Makita of Japan, for instance, which offered competitive power tools at a lower price, and in a very short time its market share was nearly equal to B&D’s. Alongside emerged a host of other emerging brandsB&D executives realized that the company could not stand still, and ride on…
arrow_forward
what are the reasons why people are buying this coming holiday seasons will walmart earm more revenues this year than last year's?
arrow_forward
Marketing Plan In this group assignment, you will be required to develop a comprehensive marketing plan for the launch of a new banking product or service within your community or country. The goal is to showcase your understanding of marketing concepts, strategic thinking, and teamwork while addressing the specific challenges and opportunities of introducing a financial offering in a realworld context.Task: Your team will create a detailed marketing plan for the new bank product or service. Your plan should cover all essential aspects of marketing strategy and implementation, and it should be well-supported by relevant research and analysis.Assignment Guidelines:1. Product/Service Selection : Choose a specific banking product or service to focus on. Explain why you believe this product or service is needed in your community/country and how it aligns with current market trends and demands.2. Market Analysis : Conduct a thorough analysis of your target market. Define the target…
arrow_forward
Marketing Plan In this group assignment, you will be required to develop a comprehensive marketing plan for the launch of a new banking product or service within your community or country. The goal is to showcase your understanding of marketing concepts, strategic thinking, and teamwork while addressing the specific challenges and opportunities of introducing a financial offering in a realworld context.Task: Your team will create a detailed marketing plan for the new bank product or service. Your plan should cover all essential aspects of marketing strategy and implementation, and it should be well-supported by relevant research and analysis.Assignment Guidelines:1. Product/Service Selection : Choose a specific banking product or service to focus on. Explain why you believe this product or service is needed in your community/country and how it aligns with current market trends and demands.2. Market Analysis : Conduct a thorough analysis of your target market. Define the target…
arrow_forward
Marketing Plan In this group assignment, you will be required to develop a comprehensive marketing plan for the launch of a new banking product or service within your community or country. The goal is to showcase your understanding of marketing concepts, strategic thinking, and teamwork while addressing the specific challenges and opportunities of introducing a financial offering in a realworld context.Task: Your team will create a detailed marketing plan for the new bank product or service. Your plan should cover all essential aspects of marketing strategy and implementation, and it should be well-supported by relevant research and analysis.Assignment Guidelines:1. Product/Service Selection : Choose a specific banking product or service to focus on. Explain why you believe this product or service is needed in your community/country and how it aligns with current market trends and demands.2. Market Analysis : Conduct a thorough analysis of your target market. Define the target…
arrow_forward
For a critical marketing situation of your choice Choose
company that are working in Egypt
Starbucks where a crucial marketing
decision needs to be made and its evident that an exploratory marketing
research must be devised to generate the information required for making
this decision effectively such that the main marketing phenomena
/
opportunity triggered by this situation is initially defined and subsequently
solved.
Required:-
A) Provide an analysis of available secondary data to gain an insider
perspective (profile, this profile should have the following information
(Market share. Competitor. Services/products. Customers.......) Depending on
at least Four secondary data items based on the common sources of secondary
data that you have learned through the course.
B) Based on your secondary data design an in-depth interview guide (open
questions) of 7: 10 questions with the concerned problem / opportunity party
(is) to gain an indepth understanding of the marketing phenomena…
arrow_forward
1. Consider the expression “timing is everything” in relation to the building of the TOMS brand. Besides the influence of recovering economic conditions and the increased affluence of potential customers, what forces contributed most significantly to TOMS growth and market share?
In your answer, consider the following:
a. Which cultural/social concepts and/or norms influenced a potential buyer to purchase TOMS products? Detail the impact of your identified concept/norm on TOMS growth.
b. Do you think that most businesses can successfully leverage the same cultural/social concepts and/or norms that TOMS did? Be descriptive in your response, and, if appropriate, identify a company/business that has put such principles to work to their advantage.
2.Review the TOMS website (especially the section on "Impact") and access the “Code of Business Practices via the link below. Of the elements of the Code, select three and review them in terms of ethical behavior and corporate social…
arrow_forward
SEE MORE QUESTIONS
Recommended textbooks for you
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning
Related Questions
- Mention a business opportunity and illustrate how do you identify it (is it a trend, solving a problem or market gaps or it is combined between different ways).arrow_forwardAnswer the questions below as it relates to Targeting by Decile Grid: The Market Basket consists of the top 5 companies in the 3D printer business. In Q4 2019, the total number of 3D printers sold within the Market Basket was 10,000. Your company sold 2,000 printers which represent a 20% Market Share of this Market Basket. Assume that the Marketing Department has determined it will focus its efforts on 1,000 target accounts (customers) Using your knowledge of Targeting by Decile (3 Rows of 10 Columns (boxes) each): Title the first row AND complete the 10 columns in this row Title the second row AND complete the 10 columns in this row Title the third row AND complete the 10 columns in this row (the information in these 10 columns is NOT known with specific certainty but make it DIRECTIONALLY CORRECT)arrow_forwardIn this week’s topic, the chapter covered customer loyalty and how it weaves into the 8 Ps marketing mix. To practice this concept, select your favorite vacation spot. Select 2 Ps from the 8 Ps marketing mix. For each, identify and briefly describe one marketing strategy idea that would support a marketing campaign for your favorite vacation spot. Brainstorm 1 to 2 ways you can promote customer loyalty and encourage tourists to return.arrow_forward
- Scenario: You have a small start-up management consulting business in your own local market. Your feasibility analysis indicates that you have several struggling small businesses that are opportunities in your community. At present there are no other consulting businesses with which you would compete. You want to target this market segment to build your consulting business. Discuss what kind of marketing strategy would you use for your consulting business and why? What market segmentation would you use? What would your implementation plan be? You want to inspire your consulting team to implement your marketing strategy. What leadership style and kind of power would you use to influence them? Explain. Note:- Do not provide handwritten solution. Maintain accuracy and quality in your answer. Take care of plagiarism. Answer completely. You will get up vote for sure.arrow_forwardDiscoverin g market potential is a key reason for conducting marketing research. Following the completion of the study, the organization must carefully assess its potential and choose which markets to penetrate. Once on the market, it must provide sales projections based on predicted demand". Discuss the statement.arrow_forwardQ3. WHAT ARE THE 4 CHARACTERISTICS OF A HIGH PERFORMANCE BUSINESS? Q4. WHAT IS MARKETING SEGMENTATION? MARKET TARGETING? MARKET DIFFERENTIATION? MARKET POSITIONING? Q5. WHAT ARE THE 4 P'S AND THE 4 CS IN DEVELOPING AN INTEGRATED MARKETING MIX?arrow_forward
- write Each variable in the table below has a corresponding indicator (measurement) from the literature? Nb: independent variable:awareness,convenience and benifit, transection mode of online,preventive management dependent variable: cybercrime, development of ecommercearrow_forwardYou are a marketing consultant for UnderArmour (https://www.underarmour.de/en-de/) in the DACH Region. Before giving strategic advice, you need to gather data and relevant information about the company ́srunning category. To do so, please collect and evaluate the current marketing mix of the company ́s running product category in the DACH Region. Explain Product, Price, Promotion, Place, Consumers/Target segments, Unique selling points (200-250 words total)arrow_forwardMarket Segmentation & Targeting for Walmart What problem does your product or service solve? Describe the total market for your solution: Who are potential customers? Which segment does this marketing plan focus on, and why? Why do you believe this segment will offer growth and profit opportunities?arrow_forward
- Model Assumptions and Resultant Outcomes The AD-AS and AE models you have used have different underlying assumptions. Outline the major underlying difference(s) between the two models. Briefly discuss and illustrate how the how the difference(s) in the model assumptions impact the degree of the potential impact on the economy. Use the AD-AS Model and provide ONE diagram to illustrate the potential difference in outcomes depending on the assumptions made. (Hint - consider the assumptions underlying the AE model - what SRAS curve reflects this?) 200 Word Maximumarrow_forwardFor the Ring secutiry device, choose one growth strategy for this product: market penetration, product development, market development, and diversification. Provide reasons for your choice and how the company can achieve these objectives.arrow_forwardAnswer this question 1. What is the Target Marketing of A transparent Solar Panel Company? What are the characteristics of the target market? Identify demographic (age, gender, education, income), geographic, psychographic (consumer-based interests and activities) and, behavioral (usage, buying habits) characteristics. How big is the market? Identify growth potential How will customers be identified?arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you
- Principles Of MarketingMarketingISBN:9780134492513Author:Kotler, Philip, Armstrong, Gary (gary M.)Publisher:Pearson Higher Education,MarketingMarketingISBN:9781259924040Author:Roger A. Kerin, Steven W. HartleyPublisher:McGraw-Hill EducationFoundations of Business (MindTap Course List)MarketingISBN:9781337386920Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage Learning
- Marketing: An Introduction (13th Edition)MarketingISBN:9780134149530Author:Gary Armstrong, Philip KotlerPublisher:PEARSONContemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning