PR outline

Please provide a brief explanation. Thank you. Define cause marketing in the context of a nonprofit organization’s earned income strategy.What are advantages and disadvantages of this earned income strategy? also provide examples.

Marketers are increasingly being held accountable for their investments and must be able to justify marketing expenditures to senior management. With the foregoing statements in mind, how can Nivea know that the sales promotion was successful.

Your city is planning  to open its new town hall and courthouse in six months. A big celebration is being planned. You have been asked to market the event, for maximum exposure and citizen participation. You have been told that a press kit is necessary, but that you should seek other marketing avenues as well. 1. What items may you include in your press kit? 2. What details must you include  in your press release? 3. What other community assets may you solicit to support the marketing program?

Describe three types of resources the founders of Airbnb needed most to start the company and explain how they acquired these resources.

Instructions: (1) Refer the discussion in Chapter 3, Paul Trott, Innovation Management and New Product Development, 6th Edition, 2017 on crowdsourcing. (a) Discuss how crowdsourcing is applied to generate product ideas. (b) Choose one industry and discuss the possibility to apply this crowdsourcing concept likely leading to business success and sustainability.

Evaluate the extent to which Netflix is implementing the concepts of “shared value” and “inclusive business” to Netflix. Provide examples to support your answer. • Propose ways in which Netflix may improve upon their approach to “shared value” and “inclusive business”.

please explain these:   Two months ago, you provided Niko and Luka with valuable marketing advice that helped them on how to position, price and promote their protein powder known as “Charged”. The 2 gentlemen were absolutely impressed with your SWOT analysis and perceptual mapping. The entrepreneurs want to engage you for a second consultation contract. This time, they want to have you develop a marketing communications strategy which will provide them the most visibility and highest form of peak interest. They want “Charged” be top of mind and have the kind of exposure that will drive revenue.   Describe the promotional mix options that you would incorporate to create the awareness for “Charged”. Use two (2) promotional options and discuss the Pros and Cons of each

Give 3 brief justifications to each of the following marketing statements: - Cohort effects can dominate age differences. - Mass marketing is still a viable way to build a profitable brand. - Targeting vulnerable is exploitive. - The structured approach is the best way to position a brand - Brand extensions are an important brand-growth strategy. - Mission statements are critical to a successful marketing organization

Please provide brief explanation. Thank you.  Define cause marketing in the context of a nonprofit organization’s earned income strategy. What are advantages and disadvantages of this earned income strategy? Please provide example too.

First Flavor is a start-up company with a unique product. It manufactures great-tasting edible film that can replicate the flavor of just about anything, from an eight-topping pizza to an alcoholic beverage. If you’re wondering why a company would make such a product, think of the endless possibilities it allows for consumers to sample the taste of a food or beverage before purchasing it. Although First Flavor first replicated flavors on thin film in order to market the product as a new method for product sampling, the company is now evaluating many other applications of the technology. This video demonstrates how one product can be marketed in multiple ways. Brainstorm a list of the ways that First Flavor’s edible film might be used to sample products.

First Flavor is a start-up company with a unique product. It manufactures great-tasting edible film that can replicate the flavor of just about anything, from an eight-topping pizza to an alcoholic beverage. If you’re wondering why a company would make such a product, think of the endless possibilities it allows for consumers to sample the taste of a food or beverage before purchasing it. Although First Flavor first replicated flavors on thin film in order to market the product as a new method for product sampling, the company is now evaluating many other applications of the technology. This video demonstrates how one product can be marketed in multiple ways. Can First Flavor successfully in pursue consumer product opportunities in addition to its promotional services? Explain.

Offer two (2) recommendations to improve eBay's business model.

The Santillan family and friends decided to pursue a broad public appeal for a second set of organs for transplant. What strategy and tactics would you have recommended?

Prepare an actual mission and vision statement that will help guide the smoking cessation program.

With a classmate, choose one of the following not-for-profitorganizations. Then come up with a for-profit firm with whichyou think your organization could form a strategic alliance.Create a presentation—an ad, a poster, or the like—illustrating and promoting the partnership.a. Adopt-A-Petb. The Water Projectc. Habitat for Humanityd. American Diabetes Associatione. World Wildlife Fund

Need help answering the following question in a well written paragraph. Two recommendations (based on the new product development process) that they should do before deciding to launch or not. *article listed below Sam and Micaela first met while studying marketing at San Juan College. Both were ambitious and had plans to run their own businesses. Over time they decided to start a business together. Initially they spent many months discussing what sort of business they should go into. They considered various service businesses, like consulting or an internet- based training offering. However, it was eventually an opportunity in the children’s toy market that appeared to have good potential. They had observed that parents were becoming increasingly time-poor and, as a result, had less time to spend with their children. And in order to compensate for this, the parents typically spent large amounts on their children to entertain them. Obvious examples were the success of PlayStations,…

Topic : Principle of Marketing  Please read and answer thoroughly with clear and appropriate examples to illustrate as well as provide accurate information that is not shared wth other students so we dont have the same thing, please Each product will have a life cycle. Briefly explain each step in the Product Life Cycle (PLC), describing possible challenges and strategies which may be employed to sustain the sales and profitability of the product. Use appropriate examples to illustrate.

“An organization should follow a promote-from-within policy.”  What are the advantages and disadvantages of a promote-from-within policy, and when should an organization utilize this practice? Explain.

Module 1 Discussion: 150+ words Please identify and articulate on the following items and discuss why I would, and you should think that they are some of the most important lessons in entrepreneurship. What is customer development at an abstract level and why is it important? • What is the role of an entrepreneur (as defined on page 19) and how is this important? • Why, according to Steve Blank, do most startups fail? What lessons can we learn from this? • What is the key philosophy to successful entrepreneurship. Why is this the one lesson you should learn from this class if nothing else?

Creative Homework/Shon Project Assume that a firm hires you as marketingmanager for a chain of retail bookstores. You believe that the firm shoulddevelop a CRM strategy. Outline the steps you would take in developing thatstrategy.

Event Management: Sponsorship Why do sponsoring companies or organizations change, and how might a long-running sponsorship relationship be maintained?

Describe STP and explain STP’s importance for entrepreneurial start-up firms. 2ii. Describe the concept of guerrilla marketing and explain why guerrilla marketing is particularly suitable for entrepreneurial firms.

As it moves forward in fulfilling its mission, what challenges does Facebook face in the future?

read Experimenting in the Entrepreneurial Venture Links to an external site. (2. Essential Reading, pgs. 3-19) from the Harvard Business Publishing Coursepack. Once you’ve completed the material, take the reading quiz. This is an open-book quiz. As you read the reading assignment and take the quiz, pay close attention to the material and how it relates to your perspective as an entrepreneur. Class discussions will be held on this reading, and the policy in this class is that only those who have done the reading can interact during the group reading discussions. A  Product-market fit is achieved when Group of answer choices some customers buy the product. the team builds a product to fit the needs of customers. the product offering profitably meets target customers’ needs. the business starts scaling. B .Which of the following is NOT part of the lean startup philosophy? Group of answer choices Rapid iteration Small batches Cross-functional teams Short cycle times C.The…

Apple is interested in breaking intothe fashion industry with a new line of iShirts. Explain the purpose and scope, campaigngoals, and in this case, it has to do with how to introduce a newproduct and market it through social media.

TOMS Shoes Integrates For-Profit Entrepreneurship With Bleeding-Heart Philanthropy TOMS built a socially conscious movement into an amazingly profitable business. Initially, founder Blake Mycoskie had a simple idea: sell a pair of shoes today; give away a pair of shoes tomorrow. That message became a communication mantra for the entrepreneur, whose trademark canvas shoes propelled him, his ideas, and his brand into a global phenomenon. Since its founding in 2006, TOMS has provided over 35 million pairs of free shoes to people in developing countries. Expanding its philanthropic model beyond shoes, TOMS now helps provide eyeglasses, clean water, safe birthing techniques, and bullying prevention services to people in need. Surprisingly, TOMS has created a fresh marketing model by “integrating old-fashioned for-profit entrepreneurship with new-wave, bleeding-heart philanthropy, bonding moneymaking and giving in an unprecedented manner.”! TOMS' brand catapulted from humble beginnings into…

In the world of children’s television programming, Sprout is a relative newcomer. Owned by NBCUniversal, Sprout airs PBS Kids programming as well as additional acquired material. A true multiplatform network, Sprout can be accessed as regular cable programming, as on-demand programming through Comcast, and online through Sproutonline.com. Sprout does not target only kids, however. It targets preschool families—households that have one or more preschool-age children. Parents need to be involved with their children’s viewing of interactive content, multiple access points, and 24-hour programming. For this reason, Sprout’s promotional efforts are geared toward parents as well as children. After viewing the video featuring Sprout, answer the following questions:  Why does Sprout target preschool families rather than focusing solely on children? Give examples. Which target marketing strategy best describes Sprout’s efforts? Support your choice.  How does Sprout use differentiation and…

Marketers are increasingly being held accountable for their investments and must be able to justify marketing expenditures to senior management. With the foregoing statements in mind, discuss how Nivea will know that the sales promotion was successful