SPWeek6CaseStudies

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Economics

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May 10, 2024

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Santrice Price BUSN6120 4/25/21 Page 335 Questions 9 Suppose this is a one-shot game: a. Determine the dominant strategy for each player. If such strategies do not exist, explain why not. A given that player 2 choose C and D, player 1’s best response is A (-10), and A (200) respectively. So, player 1’s dominant strategy is A. b. Determine the secure strategy for each player. If such strategies do not exist, explain. why not. Player 1’s minimum pay off from A and B, player 2’s best response is C(-10), and C(220) respectively. So, the player 2’s dominant strategy is C. c. Determine the Nash equilibrium. There is their dominant strategy equilibrium. Page 336 Question 13 Coca-Cola and PepsiCo are the leading competitors in the market for cola products. In 1960 Coca-Cola introduced Sprite, which today is among the worldwide leaders in the lemon-lime soft drink market and ranks in the top 10 among all soft drinks worldwide. Prior to 1999, PepsiCo did not have a product that competed directly against Sprite and had to decide whether to introduce such a soft drink. By not introducing a lemon-lime soft drink, PepsiCo would continue to earn a $200 million profit, and Coca-Cola would
continue to earn a $300 million profit. Suppose that by introducing a new lemon-lime soft drink, one of two possible strategies could be pursued: (1) PepsiCo could trigger. A price war with Coca-Cola in both the lemon-lime and cola markets or (2) Coca-Cola could acquiesce, and each firm maintain its current 50/50 split of the cola market and split the lemon-lime market 30/70 (PepsiCo/Coca-Cola). If PepsiCo introduced a lem-on-lime soft drink and a price war resulted, both companies would earn profits of $100 million. Alternatively, Coca-Cola and PepsiCo would earn $275 million and $227 million, respectively, if PepsiCo introduced a lemon- lime soft drink and Coca- Cola acquiesced and split the markets as listed. If you were a manager at PepsiCo, would you try to convince your colleagues that introducing the new soft drink is the most profitable strategy? Why or why not? There are two competitors in soft drink market one is PC and other is CC Bothe firms are producing cola products. After 1960 the CC introduced a line drink. After 1999, the firm PC is deciding whether to enter in the lime market or not. The firm CC will take decision whether to cooperate or fight with firm PC. If PC decides not to introduce a lemon line soft drink, both PC and CC will continue to earn $200 million and $300 million, respectively. If PC introduces its own new lemon line soft drink, that are two possibilities.
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