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Running head: Case Analysis of Uber
1
Unit VIII Journal
MBA 6053 Economics for Managers
Jamel Latrell Xavier III
Professor James Halstead
September 22, 2020
Running head: Case Analysis of Uber
2
Table of Contents
Introduction
................................................................................................................................
3
Market Before Uber and its Exploited Inefficiency
...................................................................
3
Uber’s Surge Pricing and Shifts in Supply and Demand
...........................................................
5
Uber’s Surge Pricing and Price Discrimination
.........................................................................
6
Uber Business Model and Economic Concepts
.........................................................................
7
Economies of Scale
....................................................................................................................
7
Economies of Scope
...................................................................................................................
8
Game Theory to Uber’s Market
.................................................................................................
8
Uber’s Potential for International Expansion and Potential Trade Policy Issues
......................
9
Incentive Pay Model of Uber and its Influence on Principal-Agent Issue
.................................
9
Asymmetric Information Complexity with Uber’s Business Model
.......................................
10
Conclusion
................................................................................................................................
10
References
................................................................................................................................
12
Running head: Case Analysis of Uber
3
Case Analysis of Uber Introduction
Advanced innovation creates a massive disruption in various sectors by transforming traditional processes into contemporary ones to attain sustainability and profit maximization in the competition. Further, globalization and Industry 4.0 are the other factors that increase the demand for innovative business practices to avail excessive opportunities for the global business environment (Cramer & Krueger, 2016). By overviewing the importance of disruptive technology, Uber executes GPS technology in the ride-sharing business fthat completely advances the transportation industry. Because of the particular change in the industry, Uber intensely contends with the local juggernauts in transportation while obtaining
success while offering ad hoc opportunities to millions of drivers all over the globe (Dudley, Banister & Schwanen, 2017). The following practices are used by Uber as part of their business model, price surge, price discrimination, game theory, trade expansion, economies of scale, incentive pay model and economies of scope models in the business (Cramer & Krueger, 2016). Uber’s questionable credibility in the transportation sector will continue to be in question. The following information and research expounds the essential concepts of economics for understanding the role of Ubers processes and its organizational performance.
Market before Uber and its Exploited Inefficiency
Uber’s path of ruin, began during the inception of their business while losing gross profits during the first nine years of the company’s initial inception. While other corporation’s utilized traditional methods and business practices. Uber investors never expected their returns would come from industry utilizes traditional business practices, which
is less reliable for customers because of no convenience and accessibility of taxis on the fingertip. However, Uber pursued a growth at all costs strategy financed by a stunning $20
Running head: Case Analysis of Uber
4
billion in funding by its investors. When introducing the concept of shared-economy that delivers substantial value to riders and consumers it was found to be appealing to the masses. Uber’s massive subsides were unequivocally anticompetitive and unsustainable- but they made the company enormously popular as mentioned when passengers enjoyed not having to pay the full cost of their service. Majority of the criticism concerning Uber was focused on the narrow behavioural and cultural issues, including deceptive advertising and pricing, algorithmic manipulation, driver exploitation, deep-seated misogyny among executive’s, and disregard of laws and business norms ("Uber’s path of destruction," 2019).
Uber’s long game planned to eradicate all definitive completion and then profit from its innovation by way of power in numbers. Uber, in a short amount of time had become internet and social media famous, not achieving Facebook and or Amazon powered platforms yet very close. Like so many start-up companies Uber’s investors agreed to go public with the company, in hopes of exploiting the masses of gullible investors in order to generate enough revenue with its current popularity based of the popularity efficient innovations attracting investors who do
not care about the inability to generate profits. Eventually, false narratives created the beliefs that Uber’s corporate value was sound and reasonable making it attractive to the tech world, media and investment groups. And out of thin air the belief’s surrounding Uber lead to it being considered the most valuable transportation company on the planet and the second most valuable start-up IPO in U.S. history only to Facebook ("Uber’s path of destruction," 2019)
. The narrative created by Uber was simply its way of bending public perception on how new and massive company could create a false narrative types of manufactured employment. This was probably the largest representation of their strength, meaning the false and constructive narrative. Yet in reality, Uber’s platform wasn’t a ground-breaking technologically advanced
Running head: Case Analysis of Uber
5
breakthrough, nor has Uber unsettled the traditional urban car services. The respective business model exploits riders with moving targets to maintain the supply of Uber drivers, which is considered as the coercive tactic to manipulate riders with psychological tricks.
Uber exploited the idea that competitive consumer and capital markets will maximize overall economic welfare by rewarding companies with superior efficiency. Like so many other companies with multibillion dollar subsidies, Uber completely distorted marketplace price and service signals, leading to a massive misallocation of resources. Uber never created wealth for the consumer, workers, it’s cites being serviced or anyone else outside of its own private wealth and financial growth. Uber’s, proposed agenda was to exploit the offerings of work flexibility, autonomy, command and free enterprise while enjoying producing your own uncapped income. The other factors that contribute to utilizing inefficient practices include the use of drive-
passenger association system, promotion of the labour-supply model in the transport sector, inefficient taxi regulations and improved market share for Uber (Cramer & Krueger, 2016). Because of the inefficiency in taxi regulations no power is given to the riders to take advantage of the available information and choose the rides accordingly, which can lead towards misleading practice due to limited control over drivers (Dudley, Banister & Schwanen, 2017). This opened the door for Uber to change the transportation sector with innovation and exploiting inefficient regulations that need to be resolved to deliver unusual services for customers as well.
Uber’s Surge Pricing and Shifts in Supply and Demand
Economists like to use Uber as the embodiment of a functioning supply-and-demand economy. When David Sacks the CEO and founder of Yammer tweeted a sketch of Uber’s network effect. He put simply and elegantly, network effect is the phenomenon in which a
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Bill Lewis, manager of the Thomas Electronics Division, called a meeting with his controller, Brindon Peterson, and his marketing manager, Patty Fritz. The following is a transcript of the conversation that took place during the meeting:
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Patty: Absolutely. While we have been able to win more bids, we still are losing too many, particularly to our major competitor, Kilborn Electronics. If we knew more about their bidding strategy, we could be more successful at competing with them.
Brindon: Would knowing their variable costs help?
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Exciting
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Timing
2.
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I need help in filling out the three appendixes in the textbook project partially answered below (I'm not asking for the writing part of the assignment. I just need help in filling out the appendixes):
https://www.bartleby.com/solution-answer/chapter-c-problem-65a-purchasing-and-supply-chain-management-6th-edition/9781285869681/insourcingoutsourcing-the-flexcon-piston-decision-this-case-addresses-many-issues-that-affect/b359ac34-a888-11e9-8385-02ee952b546e
Appendix 1
Year One Inventory Carrying Charges
Outsourcing Option
Beginning Inventory
Ending Inventory
Average Inventory
Inventory Carrying Costs
January
30,000
0
$
February
30,000
0
$
March
30,000
0
$
April
27,000
0
$
May
25,000
0
$
June
25,000
0
$
July
23,000
0
$
August
21,000
0
$
September
22,000
0
$
October
23,000
0
$
November
23,000
0
$
December
21,000…
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2 mult choice
In terms of the Global Reporting Initiative's criteria for sustainability reporting, "materiality" refers to
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the extent to which a broad range of stakeholders is considered in reporting.
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Which of the following is true regarding the GRI and SASB sustainability reporting platforms?
SASB uses a more general approach, whereas GRI uses industry-specific standards.
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SASB offers voluntary public reporting and guidance, while the information presented in SASB is mandatory for listed companies.
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Company G
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Group of choices:
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Q10
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a.
Social income statement and Balance sheet
b.
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c.
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Book
Principles of Management, OER 2019 Edition, ISBN: 9780998625768
Chapter 17, Chapter Questions
Problem 3CTQ:
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Problem 4CTQ:
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COVER PAGE
INTRODUCTION
Background of the study on Global Business Management
Time Context of the Study
Company Profile:
Background / History of the Company
Company Performance
Statement of the Problem
Objectives
Areas of Consideration
ALTERNATIVES AND ANALYSIS (Cite discussion for each alternative course of action; with advantages and disadvantages for each course of action)
RESULTS AND DISCUSSION
CONCLUSION AND RECOMMENDATION
Appendices
2013-On-track-with-Strategy.pdf (aboitizpower.com)
https://aboitizpower.com
https://aboitizpower.com/wp-content/uploads/Aboitiz-annual-report-2012.pdf
https://aboitizpower.com/about-us/
http://edge.pse.com.ph/companyInformation/form.do/
https://www.gurufocus.com/term/wacc/ABZPF/WACC-/Aboitiz-Power-Corp
2013-On-track-with-Strategy.pdf (aboitizpower.com)
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QUESTION FOUR
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QUESTION FIVE
Highlight the strategies that should be considered by project managers when managing procurement relationships, monitoring contract performance, and making changes and corrections to contracts.
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Guidelines
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Article:
(Email)
Hello Frederick,
While you were in London, I went through your notes, and you came up with a potential design for bigger cargo that would have enabled twice as many parcels to be kept in the cargo hold. However, Rockfish notified me through email that they had been unsuccessful in their effort to get a contract with a new company because they were unable to provide prices that were reasonable enough for the volume of huge products that needed to be delivered. I'm simply curious whether you were purposely impeding the company's success since you knew it would promote your career by assuring you a promotion. I believe you should reconsider sharing that work.
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Please analyze Levi Strauss & Co and tell me how they use information systems for STRATEGIC purposes.
You can use the reference below or any other.
Cazares, M. (2022, August 22). Machine learning makes it easier to get the denim you want. Levi Strauss & Co. Retrieved March 16, 2023, from https://www.levistrauss.com/2022/08/22/machine-learning-makes-it-easier-to-get-the-denim-you-want/
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Please do not give solution in image format thanku
a. Provide an overview of the various programmes and interventions implemented by the South African government to support SMEs, such as funding schemes, mentorship programs, and capacity-building initiatives.
b. Discuss the objectives of these programmes, emphasizing their focus on enhancing SME competitiveness, facilitating market access, and promoting job creation.
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- 2 mult choice In terms of the Global Reporting Initiative's criteria for sustainability reporting, "materiality" refers to the decisions regarding which aspects of sustainability are relevant to its operations. the extent to which a broad range of stakeholders is considered in reporting. decisions regarding the time, scope and boundary of the report's focus. Which of the following is true regarding the GRI and SASB sustainability reporting platforms? SASB uses a more general approach, whereas GRI uses industry-specific standards. While SASB only focuses on climate-intensive sectors, the GRI is open to any organization or industry. SASB offers voluntary public reporting and guidance, while the information presented in SASB is mandatory for listed companies.arrow_forwardWhich of the following is NOT an input of the Contract Administrationprocess?A. Procurement management planB. Work Performance InformationC. Contract Management PlanD. Selected Sellers You are having lunch with one of your colleagues. He tells you in confidencethat he lied about having a PMP certification, and never actually passed theexam. What is the BEST way to handle this situation?A. Report the person to his managerB. Report the person to PMIC. Ask him to tell the truth to his managerD. Do nothing because you were told this in confidence Your team has recommended a change to the scope verification process.What’s the first thing you should do?A. Analyze the change versus the Project Management plan to see what its impact willbe.B. Implement the changeC. Write up a change requestD. Tell your team that the process has already been decided and they should follow it.arrow_forwardCompany G Competitor analysis. The competitor analysis report is a detailed investigation into your close competitor(s) and your firm. Use the Competitor Analysis Report (Appendix) format to do an analysis of your firm's own competitive situation. Your grade includes a consideration of the thoroughness and usefulness of your graphics, but not the "fanciness." I really don't care if you do some graphs by hand, as long as they are neat and get the key point across. If any of the questions in the Competitor Analysis Format are not relevant, just give a brief sentence explaining why. (For example, if you have never competed in Private Label, you may just state briefly why you do not participate in private label and why you consider the trends in that market not relevant for your firm.) Remember that graphs are an excellent format for condensing complex information into a meaningful format. Be thoughtful about how to best highlight the points of interest for each component of the…arrow_forward
- 4. Determine a strategy for Wal-Mart to improve online sales. 5. Write a report to management that describes the primary cause of the problems, a detailed plan to solve them, and show how the plan solves the problems and describe any other benefits it will providearrow_forwardStatement 1: Sprint Incorporated is a sports clothing manufacturing company headquartered in Italy. It established a manufacturing facility in Bangladesh to benefit of the lower cost of labor. It is an illustration of a direct international deregulation. Statement 2: Sweet Corporation has chocolate factories located in Sweden and Switzerland, it can be considered as foreign direct investment. Statement 3: Spotify established a customer support call center in India and Malaysia, which is referred to as direct foreign resources. Group of choices: 1-All statements are correct. 2-All statements are incorrect. 3-Statement 1 is correct but statements 2 and 3 are incorrect. 4-Statement 2 is correct but statements 1 and 3 are incorrect. 5-Statement 1 is incorrect, statements 2 and 3 are correct.arrow_forwardQ10 Which of the following approach takes in to consideration only the Positive social aspects of a firm and it is the conventional method of reporting social information. a. Social income statement and Balance sheet b. Classical c. Operating statement d. Descriptivearrow_forward
- Book Principles of Management, OER 2019 Edition, ISBN: 9780998625768 Chapter 17, Chapter Questions Problem 3CTQ: The case focuses on U.S. markets. How are European markets affected by holiday shopping? Problem 4CTQ: Have your own shopping habits changed with the ease of online shopping? If so, how? Do you expect them to change when you graduate and have more disposable income?arrow_forwardMy selected company is aboitiz power, can you provide the following information additional information needed for business plan : COVER PAGE INTRODUCTION Background of the study on Global Business Management Time Context of the Study Company Profile: Background / History of the Company Company Performance Statement of the Problem Objectives Areas of Consideration ALTERNATIVES AND ANALYSIS (Cite discussion for each alternative course of action; with advantages and disadvantages for each course of action) RESULTS AND DISCUSSION CONCLUSION AND RECOMMENDATION Appendices 2013-On-track-with-Strategy.pdf (aboitizpower.com) https://aboitizpower.com https://aboitizpower.com/wp-content/uploads/Aboitiz-annual-report-2012.pdf https://aboitizpower.com/about-us/ http://edge.pse.com.ph/companyInformation/form.do/ https://www.gurufocus.com/term/wacc/ABZPF/WACC-/Aboitiz-Power-Corp 2013-On-track-with-Strategy.pdf (aboitizpower.com) Power Generation at AboitizPowerarrow_forwardMini-Case -Wild Foods. A huge, highly regarded consumer packaged goods firm wishes to branch out from selling foods for humans to also perhaps selling food for pets. The company knows a lot about packaging, communications, and pricing. It has a great reputation in trade so the channel partners should be supportive (at least, grocery stores, Target and Walmart, etc., but it knows it will have to approach PetSmart and Petco). It figures that selling pet food can’t be all that different from their current strengths (snack foods, small packaged foods, etc.). The company is beginning with cat food. It is developing product lines currently and plans to launch within 6 months. About a year after that, they’ll follow with their dog line. The company has talked about developing foods for other pets (birds, hamsters, ferrets, snakes), but to date no firm plans have been made. The brand is going to be called Wild Foods and the new-to-the-world feature that the brand will offer is that these…arrow_forward
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