The data presented was the result of the survey being conducted. Given the data below, make a summary analysis in a paragraph form on how the of study of Ice Cream-Saresa Flavored is feasible in the market. How often do you buy ice cream per week? • Once a week Which season do you prefer to eat ice cream? (Select all that applies) • Dry Season • Rainy Season What factors do you consider when buying ice cream (Select all that applies) • First - Flavor • Second - Price Do you know Saresa fruit? • Yes Have you tried eating a Saresa fruit? • Yes Are you willing to buy and try a Saresa-flavored ice cream? Yes If we have an ice cream store in CityWalk, will you visit our store? • Yes How much do you agree on the feasibility of the Saricé Krema business, a Saresa-flavored ice cream? Yes
The data presented was the result of the survey being conducted. Given the data below, make a summary analysis in a paragraph form on how the of study of Ice Cream-Saresa Flavored is feasible in the market. How often do you buy ice cream per week? • Once a week Which season do you prefer to eat ice cream? (Select all that applies) • Dry Season • Rainy Season What factors do you consider when buying ice cream (Select all that applies) • First - Flavor • Second - Price Do you know Saresa fruit? • Yes Have you tried eating a Saresa fruit? • Yes Are you willing to buy and try a Saresa-flavored ice cream? Yes If we have an ice cream store in CityWalk, will you visit our store? • Yes How much do you agree on the feasibility of the Saricé Krema business, a Saresa-flavored ice cream? Yes
Chapter5: Marketing Research And Information Systems
Section: Chapter Questions
Problem 3DYMP: Using Table 5.3, choose the appropriate survey method(s) you would use to collect primary data for...
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