The company needs to decide whether to continue with the project. What is the marginal cost of continuing with and complete the project?

Managerial Economics: Applications, Strategies and Tactics (MindTap Course List)
14th Edition
ISBN:9781305506381
Author:James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris
Publisher:James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris
Chapter1: Introduction And Goals Of The Firm
Section: Chapter Questions
Problem 2.2CE
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Company XYZ planned to invest $20 million in a new digital camera project. After
the initial 5 million dollars were invested, the company realized that cellphones with
cameras has become increasingly popular among consumers and this may
significantly reduce the demand for their new digital cameras. After collecting data
and revising the demand for the new cameras, the estimated sales at completion of
the project would be $12 million.
The company needs to decide whether to continue with the project. What is the
marginal cost of continuing with and complete the project?
$5 million
$12 million
$20 million
$15 million
Transcribed Image Text:Company XYZ planned to invest $20 million in a new digital camera project. After the initial 5 million dollars were invested, the company realized that cellphones with cameras has become increasingly popular among consumers and this may significantly reduce the demand for their new digital cameras. After collecting data and revising the demand for the new cameras, the estimated sales at completion of the project would be $12 million. The company needs to decide whether to continue with the project. What is the marginal cost of continuing with and complete the project? $5 million $12 million $20 million $15 million
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