Suppose that an arena has a capacity of 20,000 seats. Over the course of a weekend, a tournament will host 3 games between 6 teams with each team playing exactly one game. There are 2000 dedicated fans of each team (so 2000*6-12,000 total dedicated fans), who will each pay up to $150 to see the game with their team playing and up to $10 per game to see the other two games. There are also 2000 general fans who will pay up to $50 per game to see each of the three games. Thus, there are 14,000 fans altogether (2000*6 + 2000). Assume the marginal cost of admitting one more fan (up to the capacity limit) is $0. a. As the manager of the arena, suppose you could perfectly price discriminate. How many tickets would you expect to sell to each

Microeconomic Theory
12th Edition
ISBN:9781337517942
Author:NICHOLSON
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Chapter8: Game Theory
Section: Chapter Questions
Problem 8.7P
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Bundling
Suppose that an arena has a capacity of 20,000 seats. Over the course of a weekend, a tournament will host 3 games between 6
teams with each team playing exactly one game. There are 2000 dedicated fans of each team (so 2000*6=12,000 total dedicated
fans), who will each pay up to $150 to see the game with their team playing and up to $10 per game to see the other two games.
There are also 2000 general fans who will pay up to $50 per game to see each of the three games. Thus, there are 14,000 fans
altogether (2000*6 + 2000). Assume the marginal cost of admitting one more fan (up to the capacity limit) is $0.
a. As the manager of the arena, suppose you could perfectly price discriminate. How many tickets would you expect to sell to each
game? What is your total revenue for all three games?
Tickets Sold (per game):
Total Revenue: $
For the rest of this problem, assume perfect price discrimination is not possible and provide answers to maximize revenue (Since there
are no costs, this is the same as maximizing profit.)
b. If you sold individual tickets to each game at a uniform price, how would you price tickets and how many tickets would you expect
to sell to each game? What is your total revenue for all three games?
Price per ticket: $
Tickets Sold (per game):
Total Revenue: $
(c) If you sold a package ticket that provided entrance to all 3 games and if you did not sell individual tickets, how would you price the
package ticket and how many package tickets would you expect to sell? What is your total revenue?
Price per ticket: $
Tickets Sold:
Total Revenue: $
(d) Now consider the possibility of selling both a package ticket that provided entrance to all 3 games and also individual tickets to
each game. Is it possible to earn greater revenue than in part (c)?
(Click to select)
Transcribed Image Text:Bundling Suppose that an arena has a capacity of 20,000 seats. Over the course of a weekend, a tournament will host 3 games between 6 teams with each team playing exactly one game. There are 2000 dedicated fans of each team (so 2000*6=12,000 total dedicated fans), who will each pay up to $150 to see the game with their team playing and up to $10 per game to see the other two games. There are also 2000 general fans who will pay up to $50 per game to see each of the three games. Thus, there are 14,000 fans altogether (2000*6 + 2000). Assume the marginal cost of admitting one more fan (up to the capacity limit) is $0. a. As the manager of the arena, suppose you could perfectly price discriminate. How many tickets would you expect to sell to each game? What is your total revenue for all three games? Tickets Sold (per game): Total Revenue: $ For the rest of this problem, assume perfect price discrimination is not possible and provide answers to maximize revenue (Since there are no costs, this is the same as maximizing profit.) b. If you sold individual tickets to each game at a uniform price, how would you price tickets and how many tickets would you expect to sell to each game? What is your total revenue for all three games? Price per ticket: $ Tickets Sold (per game): Total Revenue: $ (c) If you sold a package ticket that provided entrance to all 3 games and if you did not sell individual tickets, how would you price the package ticket and how many package tickets would you expect to sell? What is your total revenue? Price per ticket: $ Tickets Sold: Total Revenue: $ (d) Now consider the possibility of selling both a package ticket that provided entrance to all 3 games and also individual tickets to each game. Is it possible to earn greater revenue than in part (c)? (Click to select)
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