Referring to the case of Apple Inc. in 2020, Is Apple's position in the smartphone industry sustainable? Should Apple aim to be a ‘service’ first or a ‘hardware’ first company?
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Referring to the case of Apple Inc. in 2020, Is Apple's position in the smartphone industry sustainable? Should Apple aim to be a ‘service’ first or a ‘hardware’ first company?
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- 1) Tesla, an American automobile manufacturer based in California, has hired you as a business strategy consultant. Tesla is the leader in electric luxury cars across the world. Over the last five years, their sales have increased due to consumer and political concerns over the environmental impact from combustion- based automobiles. Increased demand worldwide has resulted in increased competition from established companies (Ford; GM; Mercedes; Toyota; etc.), as well as smaller start-ups. Because of the Covid-19 pandemic, lags in the supply chain, and a doubling of fuel prices, recent costs have skyrocketed. Consider the following questions: A) While American consumers purchase over 17 million new cars annually, electric cars account for less than 3%, lagging substantially behind Europe and China. Discuss why this discrepancy exists. How do you recommend that Tesla approach the challenge of competing in the existing US market in short-term? What can Tesla and others do to foster…How has a market orientation contributed to Apple's success? Describe how Apple embraces the marketing concept. How would you describe Apple's strategy in the highly competitive consumer electronics industry?Based on the articles on the following links"Griffin, K (2023) The Tupperware party is over. [Online] Available from: https://www.dailymail.co.uk/news/article11960521/The-Tupperware-party-iconic-brand-faces-collapse-77-years.html [Accessed April 2023 McCarthy K, (2023) Tupperware could go out of business, here’s why. [Online] Available from: https://abcnews.go.com/GMA/Food/tupperware-business/story? id=98495624#:~:text=Tupperware also chalked up lower,cash management and possible layoffs [Accessed April 2023] president and CEO Miguel Fernandez said the company has "embarked on a journey to turn around our operations" and "is doing everything in its power to mitigate the impacts of recent events -- taking immediate action to seek additional financing and address our financial position." Discuss in detail the role of Miguel Fernandes in the effectiveness of Tupperware’s turnaround strategy.
- Based on the articles on the following links"Griffin, K (2023) The Tupperware party is over. [Online] Available from: https://www.dailymail.co.uk/news/article11960521/The-Tupperware-party-iconic-brand-faces-collapse-77-years.html [Accessed April 2023 McCarthy K, (2023) Tupperware could go out of business, here’s why. [Online] Available from: https://abcnews.go.com/GMA/Food/tupperware-business/story? id=98495624#:~:text=Tupperware also chalked up lower,cash management and possible layoffs [Accessed April 2023] One of the main take-aways of the corporate strategy module has been the importance of strategy evaluation at all times during the strategic management process. Recommend how Tupperware can employ strategy evaluation to avoid strategy failure going forward.Based on the articles on the following links"Griffin, K (2023) The Tupperware party is over. [Online] Available from: https://www.dailymail.co.uk/news/article11960521/The-Tupperware-party-iconic-brand-faces-collapse-77-years.html [Accessed April 2023 McCarthy K, (2023) Tupperware could go out of business, here’s why. [Online] Available from: https://abcnews.go.com/GMA/Food/tupperware-business/story? id=98495624#:~:text=Tupperware also chalked up lower,cash management and possible layoffs [Accessed April 2023] According to the case study, Tupperware, an iconic organisation is struggling to remain afloat and relevant in 2023. Using the facts in the case study, analyse the business environment issues at play.is IMC dead? Why or why not?
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