Real-time marketing is a shift for traditional marketers who can now digitally link brands to important moments in customers’ lives. Explain how real-time marketing was used in the Ice Bucket Challenge. Why was this campaign successful?
Real-time marketing is a shift for traditional marketers who can now digitally link brands to important moments in customers’ lives. Explain how real-time marketing was used in the Ice Bucket Challenge. Why was this campaign successful?
Chapter10: Digital Marketing And Social Networking
Section10.2: The Challenges Of Intellectual Property In Digital Marketing
Problem 1C
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Real-time marketing is a shift for traditional marketers who can now digitally link brands to important moments in customers’ lives. Explain how real-time marketing was used in the Ice Bucket Challenge. Why was this campaign successful?
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