If core beliefs and values have a high degree of persistence, which of the following may be true? Select one: a. One culture may use core beliefs and values upon which to generalize about another culture. b. People in a society may hold the same values. C. A and C d. Core beliefs and values may be difficult to change. e. All of the answers

If core beliefs and values have a high degree of persistence, which of the following may be true? Select one: a. One culture may use core beliefs and values upon which to generalize about another culture. b. People in a society may hold the same values. C. A and C d. Core beliefs and values may be difficult to change. e. All of the answers

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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