Identify the major types of advertising, the most commonadvertising appeals, and the most important advertisingmedia
Selective Demand Advertising
Advertising includes communicating with people regarding a product or any service or an idea to sell or promote them. Advertising attracts the consumer towards a specific brand or to a product of a brand which enables them to buy products from that company and hence the company can prosper. Advertising is important both for the company which is in the industry for a longer period of time and even for those who are just starting up with their business. These days it is found that not only the transmission of the messages of a particular brand is done through television or radio but also it is done on the social media platform. Particularly for homegrown brands, social media has become one of the most important platforms which promote the advertising of their products and attract consumer to demand the same. The strategy to have a good advertising background is important for marketing a particular company or a brand.
Primary Demand Advertising
This topic is significant in the professional exams for both undergraduate and graduate courses, especially for
Identify the major types of advertising, the most common
advertising appeals, and the most important advertising
media
There are seven types of advertising appeals.
Fear
Fear seems to be the most common and effective appeal It draws attention to the message and usually plays on the most powerful emotion which is experiencing the lack of something.
Humour
The use of humour in an advertisement has to be controlled otherwise the seriousness of the message could be lost.
Sex
Sexual appeals are usually used to ensure that that particular advertisement stands out among many others either on television or print media.
Music
Music is also used to separate a particular advertisement from the clutter. For this to occur the tune must be easily recognizable to the listener Also the music should not over power the message so that it gets lost.
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