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- How can a company gain competitive advantage through differentiation? Describe an example of a company that illustrates each type of differentiation. Discuss the potential challenges organizations face when segmenting markets for innovative or disruptive products, where customer needs and preferences may not be clearly defined or understood.1. Using the Ansoff Matrix, assess the product and market strategies of your jollibee foods corporation give the following Market penetration- Product Development Market Development - Diversification
- The Five Product Levels model provides a way to show the different levels of need that customers have for a product. It can be useful in helping organizations understand their customers. From there, they can structure themselves to best serve those needs and wants. In this way, they can differentiate themselves from their competitors. Based on this understanding, please analyze how two major competitors Honda and Toyota different brands creating customer benefits on these different Five Product Levels in Pakistani market?In your own understanding , what are the recommendations/ marketing strategies on how best can Apple Watch be launched as product in the new market?The brands meaning and positioning is derived from the seven Ps. Contrast the seven Ps which position KFC South Africa relative to their major competitors. Use the following heading: Process/Accessing the product.
- Q1: Analyze the concept of Marketing and its importance in today's society?Consider the Scenario below: A national property/casualty insurer distributes its personal and small commercial productsthrough independent agents. A study was conducted as a part of reevaluation of its strategies,designed to determine:• Whether its market share might be increased by direct marketing to some households.• Whether doing so would conflict with agent activities.• Marketing themes and product features that could be used to differentiate it indifferent market segments.• The potential profitability of different segments.Attitudinal, behavioral, and demographic data were gathered using a mail panel survey of2000 U.S. households that own auto insurance. Geodemographic and credit informationsupplemented the survey responses.Segments Identified: The study identified five segments, each making up 17% to 22% of themarket.• "Non-Traditionals" were most interested in using the Internet and/or buying insuranceat work.• Direct Buyers were more interested than others were in buying via…• How will 'Ikea' their Target Market by using various Brand Elements to develop Brand Value in the local market?