How are social and economic risks associatedwith the following products likely to affect theoutlet choice behavior of consumers? How wouldthe perception of these risks differ by consumer?Situation?a. Sports carb. Athletic shoes (for running)c. Wine (as a gift)d. Hairdressere. Mountain bikef. Mouthwashg. Smartphoneh. Movie for a date

How are social and economic risks associatedwith the following products likely to affect theoutlet choice behavior of consumers? How wouldthe perception of these risks differ by consumer?Situation?a. Sports carb. Athletic shoes (for running)c. Wine (as a gift)d. Hairdressere. Mountain bikef. Mouthwashg. Smartphoneh. Movie for a date

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter7: Consumer Buying Behavior

Section: Chapter Questions

Problem 3DYMP

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