Explain what is meant by the term ‘blue ocean strategy’ (Kim and Mauborgne, 2005) and discuss the extent to which this type of strategy is sustainable for the medium to long term survival of a business. Use examples

Purchasing and Supply Chain Management
6th Edition
ISBN:9781285869681
Author:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
Publisher:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
ChapterC: Cases
Section: Chapter Questions
Problem 5.3SD: Scenario 4 Sharon Gillespie, a new buyer at Visionex, Inc., was reviewing quotations for a tooling...
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  1. Explain what is meant by the term ‘blue ocean strategy’ (Kim and Mauborgne, 2005) and discuss the extent to which this type of strategy is sustainable for the medium to long term survival of a business. Use examples 
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