Explain how the rapid development of technology has altered commercial settings.
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Explain how the rapid development of technology has altered commercial settings.
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- Discuss the importance of business and industry. Explain the relationship between industry, commerce, and trade. Explain what commerce is and describe its component parts. Finally, discuss the importance of the formal study of business in the present era.Explain in detail how marketing plays an important role in societyIn his book Crossing the Chasm, Geoffrey Moore discusses some of the issues involved in marketing technologically new products as markets develop through different stages. What customer groups does Moore identify as critical to the movement into mass market, and what must companies do if they are to successfully cross the chasm?